Zhou Yujie said: "There are still too many variables in the future in the future. Now we can only take one step at a time. How is "Charlotte's Troubles"? Is it starting filming?"

For Zhou Yujie, who knows the future pattern, Toutiao will have much less cost of trial and error. The direction is correct, and the game profits are very popular, it will be much easier to develop online businesses, but for offline, the advantages will be much less.

Takeout has a first-mover advantage, but if other giants also plan takeout in the future, the competition can only depend on their own abilities.

When targeting Tengxun, you have to use the advantages of offline to develop yourself. Now you have to face offline competition, you must use the advantages of online to assist offline.

In short, offline that is better than me is not as good as me, and offline that is better than me is not as good as me.

Even if Teng Xun invests in a company in the future, it is impossible to use all traffic to support it. Unless it acquires the other party, once it acquires, it is another matter. Even if the founder stays, his attitude towards the company's operation will change.

Therefore, in 2011, it was the use of offline counterattack online, and in 2012, it was the main development online.

As a base for online traffic long videos, 56.com is also one of the key points of development. Perhaps 56 will not participate in the copyright money-burning war in the past two years, but 56.com also needs to gather its own capital and advantages. "Charlotte's Troubles", a low-cost and high-investment movie, is the top priority this year.

Only with enough funds can we prepare for subsequent creation of variety shows and TV series.

Lin Youde said: "Happy Mahua's team has been here in Shanghai for a week. In the early stages, the cast list has been decided, and the shooting place is still being found. Now they are also preparing for the preliminary shooting work. As long as the shooting place is decided, the shooting will be possible soon.

In addition, Yin Zheng also agreed to sign a contract with us. As long as he can have a certain reputation in the movie "Charlotte's Troubles", we can continue our star-making plan in the future."

Zhou Yujie nodded and said, "Okay, once the star-making plan is successful, we can attract more people to join in. This is beneficial to the development of 56 and even Toutiao. In addition, some people from Happy Trouble can also try to invite them to join us. The money aspect is definitely not a problem."

In the Internet industry, traffic is the first, and the reputation of celebrities is actually a kind of traffic, which often even has a great impact on Internet companies.

For example, in the 2009 dispute between major Weibo, the most fundamental reason why Sina Weibo won the final victory was that Sina signed countless entertainment stars in the early stage, attracting a large number of fans. Then Teng Xun, who entered the market, could only turn to inviting stars in the sports industry. The fans of sports stars are no more than entertainment stars. One step later, countless steps later. In the end, even with the traffic of QQ, Teng Xun still lost.

Since 2011, Tengxun launched its video business and made every effort to attract traffic. It was for this purpose, and even a few years later, the acquisition starting point was for this layout. After 20 years, half of the entertainment industry was controlled by Tengxun, and the other half was seriously affected. When it was impossible to compete in the short video field, using copyright to suppress bytes became the core strategy at that time.

The starting point of all this is actually the current layout of the entertainment industry.

Lin Youde smiled and said, "Zhou Juan and the others actually know what to do. I think she knows what to do."

"Okay, then I hope this movie can come out sooner." Zhou Yujie said with a smile.

Although the profits of this movie may not be bad, it is not enough for Zhou Yujie to participate in it personally. Just pay attention to it occasionally. What he wants is the profit, fame and people generated by the movie in the end.

Lin Youde smiled and said, "By the way, Mr. Zhou, the cooperation between WeChat and Tengxun Video, I have arranged for people to gradually expose it online. Now the quantitative change has caused qualitative change and is almost a hot search. I am going to add another fire."

"Do you want Toutiao to push news?" Zhou Yujie asked.

Lin Youde said: "Today's headlines will be pushed, but if you want to quickly trigger this matter, the best way is to get the hot searches on Weibo."

"Okay, then spend hundreds of thousands to make this happen." Zhou Yujie agreed.

The hot searches on Weibo are actually just up and down, as long as you have money, Sina is a shareholder of Quxin and has a bad relationship with Tengxun. When you can make money, you can still cheat your opponent. I guess it’s too happy.

.........

On March 3, a hot search became the top ten Weibo hot topics, and the title was: WeChat users treated differently.

The content in the article is very simple. First, I briefly introduced the cooperation between WeChat and Tengxun Video. Users can avoid the pain of 90s videos by logging in with WeChat. This is originally a very beneficial policy for the people. Users have long had enough of such a long advertising time, which is simply a waste of life.

But soon, WeChat users also discovered something wrong, that is, some people have this benefit, while others don’t. After being investigated, they found that those who are already active WeChat users do not have this benefit at all, and only those newly registered users can do it.

If this group of people starts using WeChat in the future, then after a long time, the benefits of Tengxun Video will disappear. If it is still not used much, then it can continue to be free of advertising until this group of people starts using WeChat services.

At the same time, the situation of cooperation with Tengxun Games is similar.

At the end of the article, the author also briefly explained some concepts of killing old customers with big data. One idea was proposed, that is, in the Internet era, the more loyal you are to a software, the more likely you are to be regarded as a ***.

At the same time, Toutiao also began to play its role, pushing this article directly to users who often use WeChat based on the user's usage of WeChat. After all, not everyone likes Weibo, and a two-pronged approach is a larger coverage.

Hot searches and forwarding of major news platforms soon passed the information to tens of millions of users. Although all WeChat users are not angry, they think they are fools. I used your software and got this treatment?

Although the group buying or takeaway industry will also have subsidies to new users, etc., it is said that old users have already received discounts before and then specially subsidized new users. However, this kind of operation of WeChat is completely different.

In the comment section below Weibo, countless people began to express their thoughts:

"Damn it, I said my wife can watch Tengxun videos without advertising, so my account is not good. So that's the case!"

"On the upper floor, delete WeChat quickly and install it again?"

"You are a novice on the second floor, so what's the point of deleting WeChat? Your ID card and mobile phone number have been recorded."

"What should I do? This thing cannot be used for others. It must be on the same mobile phone as WeChat."

"Then try not using WeChat for a long time, maybe they will give you the privilege of not advertising."

"Yes, anyway, I have QQ, so it's okay to use Quxin. There are so many emoticons on Quxin, which is quite fun."

.........
Chapter completed!