Lin Youde said: "Relying on agricultural talents alone may not be useful. With such a large area in China, the climate and moisture in each place are different. No one can judge the harvest of a place based on data.

Nowadays, some channel merchants squeeze fruit farmers, but in fact, they only use the principle of information asymmetry. Fruits are abundant in a place and it is difficult to spread far away. In addition, transportation problems, general large trading companies cannot buy them directly from fruit farmers, which creates a situation where fruits cannot be sold."

Zhou Yujie looked at Lin Youde and said, "What do you think?"

Lin Youde said: "We need to have an eye in every place, preferably local fruit farmers. They will know whether the fruits will be prolific this year. If we can tell us in advance, we will have a way to deal with it."

Zhong Guangwei asked: "How do you find these people? Recruitment or cooperation in each place? This will be too expensive."

There are too many places in China that produce fruits. Even if there is a partner in each place, the fees paid are sky-high, and it cannot guarantee whether these people will perfunctorily deal with you.

Lin Youde said: "Of course not. My idea is that if you are a fruit farmer, you will definitely pay attention to information on breeding. As long as we place such news on today's headlines, 80% of those who watch this news for a long time will be people in this field.

The next thing we have to do is to screen two or three people from each place, and then pull them into a group of Quxins. They can communicate technology and market conditions with each other, and we can also join as administrators. As long as we guarantee that if a place is very likely to be hit by dealers due to a sharp increase in production capacity, we will send a car to acquire it. I think that in this way, they will definitely accept us very happily."

Zhong Guangwei smiled and said, "A good way. In this way, we only need dozens of managers to know the situation across the country at any time."

Zhou Yujie thought about it carefully and found that it was indeed very good, but he thought of another question and said: "Using this method, information is not a problem, but for transportation, it is unlikely that we can start the local acquisition in person. If transportation is done, we have no experience in this area."

Lin Youde said: "If you want to acquire locally, you can only ask the local company to be responsible, but it is impossible for the local area to have only one monopoly acquisition company. As long as our purchase volume is large, the cost can be controlled to the lowest level.

As for transportation, I think we should still contract to SF Express, professionals do professional work. SF Express has a special seafood and fruit transportation team. Although the price will be higher, the price will be much lower than the cost of bulk express delivery when the transportation volume is large. In terms of fruit transportation, we should still focus on stability, otherwise if there is a quality problem, it will be a small matter to lose some money, and I am afraid of affecting the user."

"Okay, then let's settle down like this for the time being." Zhou Yujie nodded and said.

When the [Fruit Forest] project was just launched, Quxin used provincial units, and all fruit supply and transportation were contracted out, because both fruit purchase and transportation were very professional, and time was tight, so in the early stage, it mainly spent money on a cost-free model.

But now the early stage of the activity has passed. Although there will be no such high-density procurement in the future, the time will be longer and the quantity of fruits is required. In this case, it is necessary to control the procurement cost.

Internet companies are most afraid of not controlling costs when they burn money. Those who don’t care about costs for the sake of the market will basically end up losing all of them.

If you choose to continue to adopt the full express delivery model or purchase locally in various cities, the operating costs will increase significantly. At the same time, because there are too many cities, there is no way to manage them centrally, which is very likely to cause corruption.

Today, the preferred market will cover more and more cities in the future, and the ubiquitous takeaway team will become the last step in the fruit forest project.

Although the cost of takeaway is higher than that of express delivery, it is because the order volume is small + the cost of waiting for the merchant to deliver the meal. If you know which fruits to deliver, which users to set up a planned route in advance, you can prepare it in advance. The time cost will be compressed to the extreme, and the individual delivery cost will be reduced.

As long as you pull the fruit to the city you are in, you can replace expensive express delivery and control the quality more easily. The quality is uncontrollable on the way to express delivery, but if you send it in this city and confirm it by the deliveryman, you can basically ensure that there will not be too many quality problems.

Of course, this premise is the strong offline capability assistance you choose today.

Although the transportation package was still given to SF Express, the overall transportation cost was much lower than the individual packaging of each user, even the carton packaging could save a lot of money. By directly understanding the fruit production of the country through information, it can significantly reduce the cost in terminal procurement. This is also the normal operation of the big Internet giants in 20 years later.

Lin Youde continued: "In this way, we have the advantage that Teng Xun cannot replicate. Even if Teng Xun does a fruit delivery project, it may not be our opponent."

Even if Teng Xun wants to do the same project, without the recommendation of big data, just wanting to find an eye in various places is indeed not a problem with the size of QQ, but it takes a long time to achieve it. The terminal delivery problem is the preferred advantage today. If the delivery time can be compressed to a few hours, it will be the moat with the highest user experience.

Of course, Teng Xun can also spend money hard without caring about the cost, but this will increase the cost significantly, and over time, it will definitely not be able to bear it.

"They will definitely do it." Zhou Yujie said: "But content planning and offline layout are not possible for a month or two. You may be able to steal some of the market in the future, but it is impossible to defeat us."

"In this case, it is also a troublesome thing. We have to keep burning money with Teng Xun." Zhong Guangwei said with a frown. After two financings, Quxin has hundreds of millions of dollars in cash. When working with Meituan, it actually only used a small part of the money. In addition to part of it, a lot of the money is still on the account.

The fruit forest project launched this time is a very expensive project. After all, it is necessary to buy fruit for tens of millions of users. Even if one person has two kilograms per month, plus the transportation cost, it is an astronomical figure.

If the opponent Teng Xun also burns money at this time, the popularity of both sides will be even more powerful. Quxin's previous development has always been based on creativity and big data, and try to avoid direct burning of money with Teng Xun.

But this time, it seems difficult to avoid it.

Zhou Yujie shrugged and said, "It doesn't matter. If you want to burn money, we will accompany you. As long as we control the cost well, then the cost of Tengxun is more than several times that of us. And at that time, I will raise funds again.

However, no matter how we operate, the quality of the fruit must be guaranteed. If this is not done well, everything else will be useless. This is actually very good at taking the offline operation ability of the postgraduate entrance examination."
Chapter completed!