However, WeChat's several failures in the mobile social field have stimulated Teng Xun's internal conflicts. If you want to copy, it is not just about developing games, but about real investment.

In the past year, Tengxun has invested too much resources and funds for the development of WeChat. In order to attract traffic to WeChat, a large amount of high-quality traffic is consumed. If WeChat develops, it would be fine. WeChat will become a new traffic engine within Tengxun. However, according to the current data, since Lashou.com fell into a crisis in September last year, WeChat's growth rate has fallen into a sluggish period.

In the field of strangers' social networking, WeChat is far less than Quxin, which leads to insufficient attractiveness to new users of smartphones. In the field of acquaintance social networking, QQ is a stronger opponent. The QQ is powerful and the social link is convenient. In addition, the habits brought from the PC era, there is no sufficient reason, and most users will not transfer their positions at will.

When faced with this problem, Lian Quxin had no way to solve it, so he could only defend the social position of strangers.

However, an activity using the gimmick of fruit delivery has once again triggered the Internet. In order to get free fruit, people desperately pulled the people around them to register for fun letters and added friends everywhere, because the setting of Fruit Forest is that if users do not participate in socializing and just passively wait for the results, then the energy points and water droplets can only be easily obtained by a person. If you want to get the other ones, you can only obtain them from other friends around you.

This setting is very similar to the like mode of Quxin Meituan, but the effect is stronger, because the like mode gets free coupons. After the user gets it, he still needs to go to the hotel to obtain results. This will exclude those groups who are not interested in hotels outside, but what about the fruit? Who wouldn't like it?

More importantly, Quxin relies heavily on the latter for cooperation with Meituan, and it is unlikely that time will last because it will always make people like it, which will be annoying.

However, although this fruit forest relies on fruit buyers and logistics, there are many options for these two types of options. Quxin doesn't have to worry about being choked at all. The social game between each other has been proven to last for a long time. The farm model has been popular for more than a year, and Fruit Forest delivers fruit to users, and even with his feet, he knows that it will not be abandoned by users for a long time.

Quxin, with this game, can gain tens of millions of new users and huge daily active users. The little daily active users obtained by WeChat rely on Tengxun Video's advertising-free and game discounts has become a joke.

Faced with this situation, the people within Fujixun were divided into two factions.

In suppressing Quxin's view, everyone agrees that this is a matter of life and death of the company, and no one will foolishly oppose it.

As for how to fight this model, the two factions could not think of any good way. At present, they could only take the simplest but most effective route, repeat other people's routines, and then use funds to crush him to death.

After deciding to do a project similar to Fruit Forest, the conflict broke out. The party who supported WeChat believed that the fruit forest should be installed on WeChat and then vigorously divert traffic, exceeding Quxin in terms of traffic scale, but the party who opposed it believed that instead of investing in WeChat, it was better to do it on QQ, which had a much larger base.

So, a sharp confrontation appeared at Teng Xun's high-level meeting.

The heads of Tengxun's major business groups, Xiao Ma Ge, CEO Liu Chiping, and even the major shareholder Southeast African newspaper industry, have sent people here. Tengxun's several failures on mobile in the past year have made the market feel a little skeptical about this giant, which has made Tengxun's investors very worried.

Although Tengxun's management team controls the company's absolute operating rights, the major shareholders came to attend the meeting to understand the situation, and the management team was not willing to refuse tactfully.

After the meeting started, Zhang Xiaolong, as the head of the WeChat project, was the first to speak, put the PPT prepared in the computer on the large screen, and introduced: "Everyone, this is the data obtained by 20 people in the past three months, I have arranged for 20 people to visit dozens of cities and interviewed tens of thousands of smartphone users.

The current mobile terminal and social market are occupied by three software: QQ, Quxin and WeChat. Almost all of them use QQ. For Quxin and WeChat, 1/3 of users think that one of these two software is redundant, while the rest, although both are used, relatively speaking, they are gradually diverting their energy to one of them.

From the curve, more and more users already feel that the three social software are too troublesome. According to our estimates, as the number of Quxin and WeChat users gradually expands, the social circle will be repeated. At that time, users will be eliminated in two-choice style. Once one side is at a disadvantage and begins to be gradually abandoned, an avalanche will occur and no one can save it."

"In other words, the time for the decisive battle is coming soon?" CEO Liu Chiping asked.

Zhang Xiaolong nodded and said, "It can be said that even if it is a shopping software, many users will delete those uncommonly used software. The social software is more exclusive. The reason why Quxin and WeChat have been able to coexist all the time is because for many users, their social links are in two software respectively.

But whether it is Quxin or WeChat, they are constantly absorbing new users. Quxin announced that the number of users has exceeded 100 million. Our WeChat currently has nearly 80 million users, while the number of smartphones on the market is almost 200 million.

Nowadays, Fruit Forest has brought great traffic to Quxin. If it is allowed to develop, when Quxin completes the integration of mobile social chains, WeChat will never have a chance."

"What do you mean is that WeChat also makes a project like Fruit Forest successful?" Liu Chiping asked: "Although the group buying failed last year, it also gave us an experience, that is, users will not need subsidies from other companies just because the subsidies are very high.

Even if WeChat has done the fruit forest project, we cannot let users give up the Funxin, is it free fruit, right?”

This is a dead end. As the attacking party, Toutiao only needs to get the market, but as the defensive party, Teng Xun not only needs to get the market, but also has to drive the opponent out.
Chapter completed!