After arranging the task for a while, Zhou Yujie rushed to Yanjing again.

In a relatively ordinary hotel, Ma Weimin happily said, "Mr. Zhou, the entertainment here is relatively simple, just let's go."

Zhou Yujie smiled and said, "Director Ma, you are kind. The flavored snacks are actually not lower than those of a five-star hotel."

This time I came to Yanjing mainly to reunite with Director Ma, the deputy director of CCTV. However, the other party offered to treat him voluntarily, and Zhou Yujie agreed without being pretentious. The banquet of the level does not matter. Inviting each other is actually a kind of improvement in relationships.

As a state official, Ma Weimin naturally cannot go to any high-end places. This ordinary small restaurant is quite suitable.

Ma Weimin smiled and said, "The Sichuan cuisine in this restaurant is good and the taste is quite authentic. I have invited guests from Sichuan several times and they all said that the taste is good."

"I like spicy food too." Zhou Yujie said with a smile. Eating spicy hot pot and ice Sprite in the air-conditioned room in summer is a great enjoyment, but this kind of opportunity is getting fewer and fewer for him.

Ma Weimin said: "Sichuan cuisine is not just spicy, you will know later, Mr. Zhou."

After a while, seven or eight side dishes were delivered, but the same as last time, each serving was not large. Following the fact that it was not wasted but could compensate for many kinds of delicacies.

"The taste is really good." Zhou Yujie said after paying a few sips.

"I heard there are a few chefs here. If Mr. Zhou is interested, he can bring one back to Shanghai." Ma Weimin said with a smile.

"Good idea." Zhou Yujie smiled and then said: "Director Ma, after the Ice Bucket Challenge, Shuidichou has already gained a certain reputation. However, if Shuidichou wants to really become bigger, it still has to attract traffic for a long time. In order for this plan to be implemented for a long time, we are preparing to shoot a movie on Toutiao.

The main content of the movie is also related to Shuidichou's business, which is equivalent to promoting charity, so I hope to be able to make this movie with CCTV?"

"Fit with CCTV?" Ma Weimin was stunned for a moment, and then said in a little entangled manner: "Mr. Zhou, if it is a movie that promotes righteousness and spreads charity purposes, CCTV can be co-production with Toutiao.

But you also know that we have annual plans every year, whether it is funds or internal resources, it has been allocated long ago. It is difficult to insert another movie at this time, unless Mr. Zhou, wait, and by the end of this year, I will apply for this plan and film it again next year, it should not be a problem."

"Director Ma, this may not work." Zhou Yujie shook his head and said, "This movie involves a strategic layout of our company and can't wait for that long. However, what I said about cooperating with CCTV does not require CCTV to spend any funds, it is just a name."

"This is not in line with the rules." Ma Weimin said with a frown.

The word CCTV itself is a powerful political resource and also has its own traffic. If CCTV publicly claims that it can't pay but can let the movies bring the word "CCTV" and get a little dividend, it is estimated that a bunch of people will go back to the CCTV building to queue up. In addition, there are many restrictions on the investment of CCTV and satellite TV in terms of law. They are not just ordinary companies and cannot be just for the benefit.

Zhou Yujie said: "Director Ma, except for the cost of this movie, all profits will be donated to Shuidichou, I don't want a penny.

Let CCTV name it, in fact, is to make it more successful in publicity.”

"In this case, there is a certain chance." Ma Weimin nodded and said.

If it is a commercial movie, it is basically impossible to operate like this, but the purpose of the movie is all for charity. After CCTV participates, it will not be able to get a penny. But because of this, CCTV can participate. For charity and to save people, no leader will object.

"Then it's hard for Director Ma." Zhou Yujie said with a smile.

"It should be, serve the people!" Ma Weimin also said with a smile.

Zhou Yujie drank a few more sips of wine with him and said, "Director Ma, I don't know when the advertising investment for CCTV Spring Festival Gala will start?"

"Mr. Zhou, do you want to buy advertisements for the Spring Festival Gala?" Ma Weimin asked in surprise. At present, whether it is the Spring Festival Gala or CCTV's usual programs, even local TV stations, they rarely receive advertisements from Internet companies.

Occasionally, some of them are shopping platforms such as JD.com and Taobao, but the total volume is also very small. To date, most Internet companies actually like to advertise on the Internet because online advertisements can be placed on users with the Internet, while traditional advertising is undifferentiated and the effect is far less than online.

As for the Spring Festival Gala, in the past 20 years, it has been a place for domestic liquor, electrical appliances and commodity giants, not the Internet.

Zhou Yujie smiled and said, "I don't want to buy advertisements, I want to buy sponsorship rights."

"Sponsorship rights? Mr. Zhou, this is not a small amount!" Ma Weimin also changed his face suddenly.

When buying some advertisements, it is usually only tens of millions. This money is probably nothing to Zhou Yujie, but the sponsorship rights are the most profitable advertisements in the Spring Festival Gala. I don’t know how many giants have invested huge amounts of money for this every year. Moreover, if you want to get the sponsorship rights, you don’t just have money.

Zhou Yujie said: "I know the price in my mind, but I just hope Director Ma can introduce it."

As a program that is almost a must-see for hundreds of millions of people across the country, the Spring Festival Gala can be said to be the strongest traffic entrance in China at present. Therefore, even if it only lasts half a day, it has caused competition among countless companies.

Not to mention the sponsorship rights, Li Yanhong spent 40 million yuan to be able to show her face in CCTV Spring Festival Gala videos.

Currently, CCTV advertising costs at least 30 to 40 million yuan, and the sponsorship fee is as high as hundreds of millions.

And all this is the credit of Midea, Moutai, Wuliangye and other companies.

"Okay, since Mr. Zhou is so confident, I will promise you." Ma Weimin thought for a while and said, "But I can't guarantee whether it can succeed. There are many internal departments of CCTV, and I can't control the Spring Festival Gala planning department.

However, an associate director of the Spring Festival Gala next year said that he was a friend of mine, so I could ask him to recommend it."

"Okay, thank you Director Ma." Zhou Yujie raised his glass and smiled.

Ma Weimin shook his head and smiled, "Actually, whether it can succeed in the end depends on President Zhou's courage. Such large-scale advertising bidding has to be auctioned according to the procedures. Even the Director cannot change the procedure."
Chapter completed!