Later WeChat red envelopes instantly obtained hundreds of millions of payment users through the traffic of the Spring Festival Gala, and therefore, Ma Yun became a "sneak attack on Pearl Harbor."

How could Zhou Yujie miss this golden opportunity for development? The emergence of red envelopes is the starting point for the combination of payment and social interaction. People are finally accustomed to using social software to make payments.

According to the current development trend of the Spring Festival Gala sponsorship rights, it is very likely that it will exceed 800 million yuan this year, which is the shortest and most expensive advertisement in human history.

However, compared to its effect, no matter how much it costs.

...

After the dinner, Zhou Yujie came to an office in the northwest of Yanjing International Airport, which is the current office of Didi.

At present, except for a few senior executives, everyone else does not know that Didi is a separate investment from Toutiao. Zhou Yujie also brought a pair of masks and pretended to be a cold patient.

Zhang Bo and other senior executives were very polite to Zhou Yujie and his group, and the other employees naturally thought they were interested in investing in Didi's venture capital.

With the development of DiDi in Yanjing City during this period, its market share has become higher and higher, but due to insufficient funds, it cannot expand like Baimi. Although some not-too-straight tricks can be used to grab the market, if the difference in funds is too large, no other means can make up for it.

Therefore, DiDi’s internal employees have been looking forward to news about this. After all, the company’s current operations rely entirely on the own funds of several founders. It is a problem to support it for how long it can be supported. Moreover, venture capital brings not only funds, but also network resources and various help.

This time, Zhou Yujie and his group were received by such a large lineup, which naturally made all employees secretly happy. Once the financing was raised, these veterans would have shares.

Didi's current office area is not large. The outer layer is a comprehensive office area, with dozens of computers placed together, and there are several independent offices and two conference rooms around it, and the innermost is the computer room.

In terms of single office space, it is still good. Compared with most truly self-made entrepreneurs, it is already a good environment.

After a walk outside, the group entered the conference room, and Zhang Bo also introduced Zhou Yujie the current development of Didi.

After hearing this, Zhou Yujie said, "That is to say, the current average daily order is only 200 people?"

The reason why it is true is that DiDi's server often sends false messages, which drivers cannot get. At the same time, DiDi also arranged for many people to take taxis everywhere in Yanjing City. This is to appease the drivers who use DiDi. Otherwise, if there is no real order for a long time, these people will definitely abandon DiDi.

"Yes, the subsidies we provide now are limited, which is not enough to attract too many people. In addition, the taxi company's resources are also limited. If you want to improve further, you can only spend money." Zhang Bo said.

Zhou Yujie asked: "How much do you need?"

Zhang Bo had prepared the data long ago and said: "Mr. Zhou, currently, there are two larger ride-hailing software companies in Yanjing City. Baimi's backend is a real estate company, and the amount of funds is still uncertain. Another one, Yaozha, raised $3 million in financing some time ago. If Didi wants to compete head-on, the amount cannot be lower than this number."

Zhou Yujie asked: "Why are you going to burn money in Yanjing City with Yaoyao or Baimi?"

Zhang Bo keenly noticed the boss's tone, but said, "Does Mr. Zhou think it's not appropriate?"

"It's okay to give you funds, but I don't want you to use it to burn money in Yanjing City." Zhou Yujie shook his head and said, "The current policy is not yet certain. Don't rush to burn money. Let's first decide the result of the 100-meter and shaking car burning money."

Without much subsidy, although online car-hailing will cause some benefits to traditional industries, the conflict is not too great and belongs to the rhythm of boiling frogs in warm water. However, if there is a large subsidy, it will soon face the counterattack of these people. People who can make achievements in these traditional industries generally have certain local relationships, especially in places like Yanjing. Whoever burns money will be the biggest counterattack.

Only after the first batch of people who burned money would burn it, the market would gradually form demand, and policy would also default to the existence of online car-hailing. That is the time to enter the market with all your strength.

The core idea is that the first one to eat crabs is the best, but the first one to eat crabs is the first to eat crabs, and the first one to eat crabs is likely to be killed. In the original history, the first subsidy of 100 meters has caused a lot of complaints, so it was completely targeted, making it difficult to move forward in the end, and missed the best opportunity for development.

Zhang Bo paused and asked again: "What does Mr. Zhou mean?"

Zhou Yujie said: "I can give you $3 million, but I hope you will go to major first-tier cities to organize the most basic team recently. There are still many cities that do not have online ride-hailing services. You can appropriately form popularity through the small subsidy model. When the right time is right, Toutiao will officially come forward to help Didi."

Didi, in later generations, began to burn money in Yanjing City after receiving venture capital in early 2013, but the counterattack of policies almost broke the plan. Later, Didi moved to cities such as Deep Sea and Shangshanghai, laying the foundation for its subsequent rise.

The emergence of online car-hailing is an inevitable result of the popularization of smartphones. However, compared with group buying and takeaway, users’ demand is not that great. Currently, only some first-tier cities have the opportunity to develop in the past two years.

Zhang Bo nodded and said, "Okay, I understand. Then I will go to some big cities in the south to try the waters."

Zhou Yujie smiled and said, "Yes, in various cities, their attitude towards online ride-hailing is not necessarily the same. You can also try their attitude. If we establish a good relationship, we will be much safer in the future."

The initial online ride-hailing subsidies will not be very high, but commercial operations are most afraid of legal risks or conflicts with government policies. Waste money is a trivial matter, and the time spent is the most important thing.

Zhang Bo asked: "So, should we count the financing publicly this time?"

"Forget it, you just claim to the public that you have received an investment from a venture capital company in Hong Kong, with US$3 million, 15% of the equity. In addition, Didi has established an equity pool to provide appropriate stock dividends to some old employees." Zhou Yujie nodded and said.

If you want the horse to run, you have to eat grass. The Internet industry is the most basic. Without initial equity, no one will be willing to develop together sincerely and will be easily poached by competitors.
Chapter completed!