Lin Youde said: "Mr. Zhou, according to the current setting, the first advertisement is about 500 gold coins, and the subsequent ones are gradually reduced. If you see about 10-15 advertisements, you can get 3,000 gold coins, which is 3 cents. This is also the upper limit of the amount we can withdraw to each user every day."

"It costs 30 cents a day, and it is 10 yuan a month, and this amount is not small." Zhong Guangwei said with a smile. One person costs 10 yuan a month. If tens of millions of people choose to cash out, the monthly expenditure will be several hundred million yuan.

Although there are many, if these people choose Quxin Payment, they will become stable users of Quxin and Payment. Nowadays, Baidu and Tengxun have also spent hundreds of millions of yuan in the takeaway market every month in order to compete for this market, and the number of people they have obtained may not be as high as Quxin.

More importantly, Toutiao’s expenditure is a stable business model. Users can earn income when watching advertisements. Through this platform, traditional merchants can present their products to tens of millions of consumers. Toutiao can not only take commissions from it, but also increase user time and increase their influence on traditional merchants.

Zhou Yujie asked: "After users obtain more than 3,000 gold coins, can they not obtain gold coins?"

Lin Youde said: "Mr. Zhou, the operation team is still negotiating at the moment. Distributing too many gold coins will affect Toutiao's expenditure. However, if there is no limit, assuming that users get more gold coins today, it will affect the enthusiasm of users to watch advertisements in the next few days, which is not a good thing for us.

The current strategy of operation is that after users receive 3,000 gold coins, the amount of gold coins will be significantly reduced. One advertisement may only have 10 or 20 gold coins. We also consider that if users really watch so many advertisements in a day, the effect will definitely be very low."

Even if the advertisements are different, people will be numb if there are too many clicks, so a certain number will be fine.

For users, all Toutiao software is mainly light advertising. Even if it has launched a model of watching advertisements and obtaining gold coins, it will give the decision to the user. If the user does not click on it actively, the advertisement will not appear. At most, let the user watch an advertisement link, which is also an exposure, but as long as the number is not large, it will not affect the user experience.

The total amount of gold coins is a problem that needs to be carefully considered in the entire Toutiao, which will affect the development of the entire project. It is not good if there are too many or too few.

Zhou Yujie thought for a while and said, "What you considered is reasonable. In terms of efficiency, this is indeed very correct. However, it is still the market subsidy period, and what should be spent is still spent. In this way, the later gold coins can be increased. In addition to the amount of 0.3 yuan per person per day, when the remaining amount of the user reaches 15 yuan, it can be converted into today's preferred 20 yuan takeaway coupons, or Nuomi.com coupons, and so on, there is no cap. In this way, a large number of Toutiao users can also be converted into today's preferred and Nuomi.com users."

"Mr. Zhou's method is really good. In this way, our internal traffic can attract each other again." Lin Youde said with a smile.

Although Toutiao is currently in a huge amount of traffic, even if it uses big data analysis, with nearly a year of advertising push, the advertising effect of Toutiao has become worse and worse. Therefore, during this period, unless Toutiao enters a new city, Toutiao will gather traffic and promote it. Other cities that have been in operation for a period of time have basically begun to rely on offline team ground promotion services.

Today’s Best Advertising is on Today’s Toutiao, and the advertisement of giving coupons may not be attractive, but if the user has Today’s Best coupons on Today’s Toutiao and it is the result of users watching videos, who would waste it at will?

Zhou Yujie smiled and said, "This is just an indirect drainage method. The effect may be, but it may not be that strong."

If users really don’t like takeaway and refuse to watch videos for takeaway coupons, there is nothing they can do. In fact, even in the 1920s, more than half of netizens were reluctant to spend money online. Many people would not recharge videos and buy takeaway, even if they were not short of money.

Zhong Guangwei also smiled and said, "In this case, Toutiao's subsidies can obtain a large number of payment users for Quxin, and also improve the group's offline business. It does not require too much subsidy, but it is really a three-killing victory."

Tao Chen, the head of legal affairs, said: "Mr. Zhou, everyone, Toutiao, Quxin, and Toutiao are already joint ventures and have different shareholders. This cooperation is for Toutiao to attract traffic to Quxin and Toutiao. Regardless of the charges, we must also have this expenditure in the account."

As the legal director of the entire Toutiao Group, Tao Chen will attend the company's senior management meeting every time to analyze the legal risks that the company may violate in its future operations.

"Of course, you need to give the money you should give naturally. Just give a little discount." Zhou Yujie nodded and said. The three companies are their own subsidiaries. It is actually no difference for him which one of the money is, but it is different for other shareholders. Even if you don't care about it when Toutiao's major businesses are developing well, from the perspective of company operations, there is no need to violate the unnecessary risks.

Lin Youde laughed and said, "This is not bad. It seems that the subsidy money is available again."

Zhou Yujie said: "The gold coin subsidy plan of Toutiao is the strategic layout of the entire group in the second half of the year. In the first month, the subsidy is higher, and one person can also cash out all of them. I need to convert all of this group into Quxin Pay users first, and wait until it returns to normal in the later stage, and slowly cultivate Quxin users' habit of using payment and attract traffic to offline businesses."

The projects just launched, especially purely online projects, are much simpler to promote. In order to attract people, at least the gold coins given in the first month should be enough, one dollar a day, which is enough to attract many people. After all, they are just watching more than a dozen 15-second videos every day.

As long as these people are used to getting cash on Quxin Payment every day, they always have to find a way to spend the money. In a month, thinking about Quxin Payment is enough to subconsciously develop user habits.

The price is only 30 yuan per month, which is only enough for Baidu to subsidize 3-4 takeaways. The former is probably much better in terms of effect.

Lin Youde nodded and said, "No problem, then I will set a user who has a month to get the right to cash out 1 yuan a day, and wait for a month before slowly dropping to normal levels."

Zhu Wenbin said: "Mr. Lin, this is actually an opportunity to promote today's headlines. After all, each person gives 30 yuan, which is enough to attract many people."

Lin Youde said: "I have also thought about this process. It is only the current headlines. It is estimated that it will be difficult to increase the number of users. The current market for smartphones is a big restriction."

"Not necessarily." Zhu Wenbin said with a smile: "The upper limit of Toutiao today can only be said to be the upper limit of online publicity, but offline is another matter. It just so happens that you have this activity. If you can mobilize the Today's Selected Team and use their usual rest time to promote it, I think there will be great achievements."

"Offline propaganda?" Lin Youde paused and suddenly realized.

Since its establishment, Toutiao has been promoting online. In the early stage, it mainly relied on Quxin and AppTreasure to attract traffic. Later, it gradually developed independently after reaching a scale. Then, it used mobile phone pre-installation and ice bucket to challenge and gained a large number of users. After these series of calls, it had 130 million registered users, which was basically at the limit of publicity.

Offline publicity uses traditional channels, and the simplest one is the TV station. However, many seniors have proved that this path has poor effect. It can occasionally be used to increase users' memories, but if you want to increase the number of users, it is a daydream.

However, the preferred takeaway team today is extremely special. They are cruising among the crowd every day, and every takeaway employee is constantly contacting outsiders. If they are used to promote it, it will definitely be effective. In simple terms, the clothes and electric cars on them are all very large exposure locations.

Zhu Wenbin smiled and said, "My idea is to let deliverymen use their free time to actively promote Toutiao, but Toutiao must be responsible for the expenses in it."

The time for deliverymen is usually restaurant time, and at other times they are relatively idle, and most people will rest appropriately. However, during this period, with the fierce competition in the takeaway market, the financial pressure for Today’s Selection is getting greater and greater. It can find another way to make money for deliverymen and promote the business of brother companies. Naturally, it is a killing two birds with one stone. Moreover, the larger the Toutiao, the more traffic behind Today’s Selection will be.

Lin Youde thought for a while and said, "No problem, your person can add a new user to me, I will give him a 20 yuan subsidy."

The 20 yuan subsidy is of course given if you don’t register. The simplest routine is to give a part of it first, and then when the new user meets certain requirements, he will then give the remaining funds in segments. This is a normal routine for Internet companies to attract new users.

Zhu Wenbin smiled and said, "Okay, that's a matter of determination."

Of course, Zhou Yujie would not object to such a small matter. If he could get 100 million new users, he would not be happy to spend only 2 billion subsidies. Even among these people, many of them were not users with particularly strong user stickiness.

Zhou Yujie continued: "Since you have made a reservation, you are ready to quickly cover the whole country. However, the new version of Toutiao needs to be developed quickly. When needed, you should quickly separate different users."

Although users can choose to click or not for Toutiao advertisements, there will definitely be a lot of promotions for this event, which will naturally affect those groups who don’t care about their income but just want to spend their time watching the news.

In the early stages, it is relatively new and people may not care about it, but over time, they will feel disgusted. Therefore, the Speedy Edition Toutiao needs to be released. At the right time, users who like to watch videos and receive gold coins will be transferred.

In fact, it is not a good idea to let Toutiao main website directly play this routine, but the purpose of this is to attract traffic to Quxin Payment. If it can really introduce tens of millions of new users, then it will be cost-effective to do this.
Chapter completed!