After the popularity of the ice bucket challenge completely disappeared, the corresponding links on today's headlines also disappeared.

Currently, Toutiao’s policy on pushing Shuidichou is to push a soft article in the information flow for each user. If this soft article is not clicked in, it will be an ordinary news, which will not affect normal users. If you click in, in addition to this news, there will be other similar news content below.

How much users see, whether they are willing to fund or not, whether they are willing to download Shuidichou is subjectively decided by the user. Toutiao will no longer spend huge amounts of traffic to attract traffic, because after the popularity of the ice bucket challenge, the promotion effect has become average.

On top of Quxin, only users who follow the [ShuiDiChou] public account can receive the information about ShuidiChou, which also gives the rights and decision-making rights in this regard to the users themselves.

Users who follow Shuidichou official account can receive information, otherwise there is no. Whether users can follow it is Shuidichou's own business.

The precipitated Shuidichou also began to slowly explore its own development model, but the direction is not how much money it makes, but how to help more people while maintaining operations.

After the test of [Shuidichou], Quxin also began to launch its official account business, but because it involved too many aspects, it adopted a slow development strategy. In the early stage, it only entered Toutiao's own business.

But whether it is your own business or even an official organization, user first is an eternal strategy. Even if it is AppTao, Toutiao, only when users actively follow it can they receive various push information.

...

As time goes by, the takeaway market has begun to become turbulent. Today, the four companies, namely Youxuan, Meituan, Flash delivery and Ele.me, have begun to become the main leaders of the market.

Among them, Today Youxuan and Meituan are national food delivery platforms. Although they do not cover all domestic cities, the total volume is large, covering about half of the provinces.

Flash delivery and Ele.me are regional platforms, one in the south and the other in the west.

The four major platforms each have their own advantages, but after all, they can continue to develop to this day. In fact, they rely on the three Bat giants behind them.

In the eyes of Internet practitioners, Meituan and Ele.me belong to the Alibaba group, Flash Express belongs to the Tengxun group, and Today's Best is the Baidu group.

The three giants are constantly burning money behind their backs, intending to grab tickets from the offline payment market. Judging from the current data on takeaway payment market, Alibaba is still the first, Baidu ranked second with today's preferred, and Tengxun's QQ payment [Tenpay] can only rank last.

Baidu should be very happy to be able to win the second place even if it is far from Alipay. However, a wave of ice bucket challenges, Quxin has obtained a large number of payment users in the name of charitable donations, and outsiders are not even sure about this number.

Although the agreement with Toutiao was that Baidu and Toutiao jointly supported Today's Selection, Toutiao itself has not participated in the burning of money in the past six months, and it was all done by Baidu, which has also allowed Baidu's Baifubao to gradually gain nearly ten million users.

However, having tens of millions of users does not mean that the user habits of so many people have been cultivated. The retention rate is a test of the life and death data of Internet giants. The retention rate of Baifubao is very low. Once Baidu stops or reduces subsidies, the loss of users will be terrible.

This also gave Baidu senior executives a headache, but there was no need to despair. As long as they could continue to guide today's preferred users, sooner or later, they would become loyal fans of Baifubao.

However, the rise of Quxin Payment has made Baidu's senior management a little wary. Toutiao's previous attitude made Baidu's senior management think that Toutiao's funds are insufficient and does not seem to be planning to spend money on its own payment.

But now it seems that Toutiao is not planning to spend money, but relies on a new idea to gain new payment users.

Baidu's senior management quickly held a meeting, but there was no result for a few days. Now Toutiao is doing its best to pay, which will inevitably have an impact on Baifulipay.

But how to solve this problem? Don’t support Today’s Preferred? Let’s not talk about Baidu itself as the major shareholder of Today’s Preferred. If Today’s Preferred crosses, then all Baidu’s plans to enter the payment field will be ruined, and the hundreds of millions of dollars spent before will be wasted.

But if we continue to support it, when the scale of today's selection becomes larger and the market stabilizes, will Toutiao directly destroy Baidu's payment link?

Although there is a penalty for cooperation between the two, what is the breach of contract in the face of big interests?

Unable to discuss a result, Li Yanhong came to Shanghai in person and wanted to have a serious talk with Zhou Yujie.

"Mr. Zhou, I haven't seen each other for only three months. Toutiao's popularity has become more and more powerful recently." Li Yanhong laughed.

Zhou Yujie nodded and said, "That's all I have to thank Mr. Li for being the first to come forward, otherwise, the ice bucket challenge might not have such popularity."

"For charity, it should be." Li Yanhong couldn't help but twitch the corners of her mouth.

When he heard about Zhou Yujie's charity plan, he agreed without hesitation. One was because of the good cooperative relationship between the two, and the other was that it was not harmful to charity. Anyway, it was in the middle of summer, and it was nothing to water a basin of water.

But the development of the subsequent story far exceeded Li Yanhong's imagination. Who would have thought that a charity plan could generate such a lot of attention in China, and this is also a kind of traffic. Obviously, Zhou Yujie had already been prepared and used Toutiao and Quxin to successfully absorb this traffic and increase a large number of new users.

Toutiao and Baidu are half competitors, but they are not in opposition. After all, they are different businesses and they are just competing for user time.

However, the payment launched by Quxin has also benefited from this wave of ice bucket challenges. Although the payment market is large and you don’t care about one more competitor, and Baifulipai’s current share is also very small, but Baidu’s current payment system relies on Today’s Selection to carry out business.

This faces a dilemma, and no one knows what the subsequent policies of Toutiao will be like?

Zhou Yujie continued: "[Shuidichou] has entered the stage of self-development. According to the initial estimate, by next year, it can help at least about 50,000 families and save at least a few thousand lives.

My Toutiao’s traffic has basically been in its first wave of traffic, and the subsequent effect may be much worse, so I also want to buy some traffic from Baidu.”

In the past 12 years, the number of PC users has exceeded that of mobile users, while Baidu controls search and controls the largest forums and posts on the PC side. Especially the targeted results formed by keyword search play a great role in the promotion of Shuidichou.

For non-core, non-entertainment APPs like [Shuidichou], the problem of draining traffic is not only to let people download or know about this software, but also to be very important for subsequent continuous exposure. Information must be pushed continuously to achieve the desired effect.

This is also the reason why Shuidichou suffered serious losses but was scolded in later generations. The cost of drainage is too high.

"This is no problem. Since it is charity, I can also give you a discount." Li Yanhong said generously.
Chapter completed!