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336 users extreme

Everyone needs to eat three meals a day every day, which is a rigid demand, which also creates the 30 million orders per day for Meituan in later generations.

But shopping is different. People don’t need to shop every day, and shopping doesn’t necessarily require online shopping, and online shopping doesn’t necessarily need to go to JD.com.

Therefore, compared with today's preferred, JD.com will definitely generate much lower payment frequency.

Zhou Yujie smiled and said, "Don't worry about this. Since payment relies on offline business, the most important thing for us is to increase the market share of offline business. This is the most important thing at present.

As for the payment market, it is actually far from real maturity. We just need to try our best to cultivate user habits in other fields."

Currently, domestic mobile phone users have just exploded, and they are two years away from their peak, not to mention deeper mobile payments.

Moreover, the popularity of mobile payment is actually closely related to the price of traffic. In the era when traffic is particularly expensive, users can only make payments in the WiFi environment, which is impossible to form payment habits.

Only when traffic is very cheap and even when unlimited traffic occurs, can mobile payment truly become larger when people don’t care about the consumption of traffic when consuming outside the world.

Lin Youde smiled and said, "Then we should first provide long-term advertising subsidies and slowly cultivate users' habit of using Toutiao and Quxin.

I was thinking that Teng Xun could directly imitate Quxin’s fruit forest, and this time, they might have no choice but to do anything about it!"

Zhong Guangwei smiled and said, "I heard that within Tengxun, QQ and WeChat are beginning to compete internally. WeChat wants to connect to payment, but the QQ department does not agree. Under this internal friction, it may not be easy for WeChat to open payment."

Zhu Wenbin said: "Teng Xun's biggest problem now is that it lacks offline payment channels. However, QQ's business chain is still very wide. In terms of online payment, the QQ payment market is actually not low. Now Teng Xun is promoting offline payment for QQ payment, and it is estimated that the full support policy for WeChat has been shaken."

Lin Youde smiled and said, "Normal, since its establishment, WeChat has been sucking blood from Tengxun's major businesses. Because of the existence of our Quxin, there has been no problem. However, the fruit farm project has consumed Tengxun's too much money. In addition, Zhang Xiaolong also wants to do WeChat payment, which has already affected the biggest cake of QQ. Tengxun's internal countermeasures will probably become bigger and bigger."

"This is our opportunity. Generally speaking, when giants make mistakes, we will rise more easily." Zhou Yujie said calmly.

If Tengxun fully supports WeChat and Tengxun's major departments help WeChat regardless of losses, then no matter how good the creativity of Quxin and the headline behind it are, they will at most have a certain advantage. It will be very difficult to completely defeat WeChat.

Even though Toutiao has launched a business of watching advertisements and receiving cash based on its own unique big data, Toutiao News can actually be copied, but if there is not enough user time and must compete with Toutiao, it must spend money desperately to grab the market.

Toutiao has hundreds of millions of users and an average user time of more than one hour, which are several times that of Tengxun News, which allows Toutiao to maintain this model and maintain the needs of tens of millions of users without losing money or a small amount of subsidies.

But if Tengxun News wants to use this trick, it really has to burn money because it does not have a strong data base, and the funds required are also huge, even higher than the subsidies of fruit farms, and may not be able to last.

The simplest data, in 2018, when Douyin rose strongly, Tengxun discovered the threat, so he launched Weishi and launched huge subsidies. WeChat strongly drew traffic, but after burning tens of billions, it had no effect and was still hit by Douyin.

The most fundamental reason is that Douyin has formed a perfect business model and has the advantage of first-mover players. Even if the latecomers have tens of billions of funds and hundreds of millions of traffic software to attract traffic, they will not be able to get up without disruptive creativity.

Tengxun News' daily active users and average user time are far less than Toutiao. This is the most fatal loophole, and it is basically impossible to make up for this loophole.

Zhou Yujie continued: "Now I will launch all online, offline, and other companies that can cooperate with. I want anyone with mobile phones to know that you can get money by reading Toutiao.

This speed is fast. In fact, many people don’t like this kind of activity. Too much interference will affect their experience. I plan to divert these two batches of users in two months. The Speed ​​Version will specialize in advertising push services in the future."

Although there are more people and more subsidies, there are as many advertising revenue as there are more people, especially when the user base reaches tens of millions or even hundreds of millions, it is an advertising platform comparable to CCTV. Brands such as Coca-Cola, major automobiles, electrical appliance giants and other brands will line up to discuss cooperation.

With advertising fees, the money to subsidize users will naturally be available. Of course, the first two months were the business expansion period, so it is normal to spend more subsidies. When the number of users stabilizes in the future, the subsidy amount will naturally be reduced, forming an operational balance.

There is another meaning in separating the Speed ​​Edition from the Normal Edition, that is, distinguishing the user's financial ability. Although people who earn cash when watching advertisements may not be poor, they are basically inseparable, and even if they have money, they spend less.

Big data is not only aimed at users’ hobbies, but also the focus of users’ consumption habits.

"I understand." Everyone nodded and signaled. Now, they have to make every effort to promote Toutiao's expansion again. This time, Toutiao's goal is almost all smartphone users. Although it is unlikely to achieve this goal, the more it reaches the extreme, the more difficult it is. But the higher the market share of Toutiao, it can promote Quxin and Payment. If these two core businesses are combined, the other businesses of Toutiao will develop more smoothly.

Lin Youde continued: "Mr. Zhou, there is another thing. The shared WIFI we developed has gone through initial internal testing and can be ready to be launched on the market."

Sharing WIFI is a plan that was set a long time ago, but this business involves countless router brands, and it took a lot of time to break through the firewalls of these routers.

Zhou Yujie nodded and said, "Then set up a separate overseas registered company and run this business independently, which has nothing to do with Toutiao."
Chapter completed!
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