Tuesday, November 6, Yanjing:

Wang Xuefei is an ordinary employee of a state-owned enterprise in Yanjing City and is outsourced!

Although there are five insurances and one fund, it is still much worse than formal employment. However, there is nothing we can do. Without a certain relationship or excellent education, it is almost impossible to become a person who can support a job.

The alarm clock rings, and Wang Xuefei yawns, but he doesn't get up, but instead continues to fall asleep.

Ten minutes later, the alarm clock rang again...

Ten minutes later, the alarm clock rang again...

Wang Xuefei got up reluctantly and looked at the time, it was not too late.

The alarm clock rang several times, which was deliberately set by him. There was no reason. He just thought that he could sleep for a while, even though he knew that it was actually deceiving himself.

I brushed my teeth and washed my face, turned on the refrigerator, took out a portion of fried rice left over from last night, put it in the microwave for 2 minutes, and started my daily breakfast.

Watching your phone while eating is the normal operation of young people, and Wang Xuefei is the same. With wireless, he likes to browse news very much. In the past, it was Tengxun News, but now Toutiao is its favorite.

I just opened the headlines. There was a golden image of gold coins in the upper left corner of the homepage. Wang Xuefei clicked in curiously. His phone entered another interface. The number of gold coins was displayed at the top, the point below showed my wallet, and in the middle, there was a bunch of text.

Wang Xuefei only understood after reading the text while eating fried rice.

Toutiao has launched a gold coin system. Users can get gold coins when watching news, and watch advertising videos more. Gold coins can be directly exchanged for cash.

"This is so cool!" Wang Xuefei's heart moved. Anyway, he watched the news every day and had no losses.

So he immediately returned to the main interface, found a comment on housing prices and entered.

The content is not bad. It took two minutes to read it. After exiting, the gold coin aperture in the upper left corner had disappeared. However, Wang Xuefei already knew that the gold coin account was on the [My] page.

Open the gold coin account and there are already 15 gold coins in it.

"Only 15 gold coins?" Wang Xuefei was stunned. He already knew that 10,000 gold coins could be exchanged for one dollar. Isn't these 15 gold coins equal to 0.15 points?

Sure enough, capitalists are not fools, how can they give money for free?

After returning to the main page, after reading a few news, he suddenly found a Coca-Cola advertising link. Wang Xuefei felt aroused and clicked in.

The advertising video is only 15 seconds long, not long, the advertising content is not bad, and several big-name stars participated in the shooting.

After the video ended, a notice of gold coins being recorded suddenly appeared above the screen, with a total of 532 gold coins.

"532 gold coins? 5 cents?" Wang Xuefei was stunned for a moment. The reward was pretty good. If you read an advertisement 100 times a day, you must not get a 5 yuan?

After breakfast, I hurriedly packed up and rushed to the company via the subway.

His job is to look at a device. If the leader is not there, no one will care about playing with the mobile phone.

For 5 yuan, he is ready to fight!

However, soon, he discovered that the more you watch the advertising video, the less and less the income. It was not until he got off work that he had 20,000 gold coins in his account.

"Forget it, it's better than nothing." Wang Xuefei could only comfort himself like this, and at the same time complained in his heart that it would be enough to just look at one dollar tomorrow.

Judging from today's experience, the next 10,000 gold coins is much harder to make than before. For the next one, it seems that it is not that cost-effective to see so many gold coins.

Click to exchange gold coins, Wang Xuefei's wallet became 2.12 yuan in Toutiao's account. Then he clicked to withdraw cash, but found that he could only withdraw cash to Quxin Payment.

Wang Xuefei didn't care. He had already had the Quxin. After a direct operation, the 2.12 yuan was above Quxin.

Because he had already bound a bank card, Wang Xuefei transferred the two dollars to the bank card again. It was not until he received a message prompt that Wang Xuefei confirmed that he had really made money by looking at the headlines today!

But you won’t need to earn a bank card tomorrow, and the money on Quxin can be consumed.

...

Among the millions of Toutiao users, Wang Xuefei is just one of them. A large number of users are attracted by this system and began to watch these advertising videos and then exchange them for cash.

However, not everyone has Funxin. In order to exchange for a few dollars in cash, they downloaded Funxin one after another, and Funxin also opened their own payment and bound their bank card.

At the same time, Toutiao's advertising team has long been in contact with well-known international and domestic advertising companies and has begun to receive large amounts of advertisements. After all, with so much investment, even if there is a special subsidy, the more advertising fees it will be, the better.

The business model of receiving gold coins when reading advertisements is purely online promotion. In just one week, more than 20 million people participated in this project and received their own cash, and more than 80% of them correspond to their own Quxin Payment.

Many people directly transfer to their bank cards, but when they find that they can convert freely, they don’t care so much about whether they have their accounts. They put the money on Quxin and wait until the amount is enough before transferring to the bank card or spending it directly.

Quxin's registered users have been increased again, and Zhong Guangwei is even more happy.

The users of Toutiao and Quxin have both exceeded 100 million. With the mutual traffic flow in the past two years, the proportion of overlapping users is very high, but the base is too large. Even if only a small part does not overlap, it is still a tens of millions of users.

These Toutiao users may have become hardcore users of WeChat because of QQ. No matter how Toutiao attracts traffic, they just don’t download Quxin, and no one can do anything about it.

This time, Toutiao’s gold coin strategy successfully allowed these people to download Quxin and use the payment.

Similarly, the news that Toutiao can get money directly when watching advertisements was also learned by most people in a short period of time. After all, the user base is so large that everyone tells people around them, which almost covers most mobile phone users in China.

Interior of the Toutiao Company General Conference Room:

Lin Youde sorted out the information in his hand and said, "Mr. Zhou, everyone, from the current data, the number of downloads and registered users of Toutiao today has been about 20 million more. At this rate, the number of downloads of Toutiao today is estimated to exceed 150 million by the end of the year."

The other senior executives looked at each other, and their eyes were filled with joy. If Teng Xun’s core is QQ, Baidu’s core is search engine, and Alibaba’s core is Taobao, then the most core product of the entire Toutiao Group is Toutiao.

In terms of user stickiness, Toutiao may not be as good as social software, but users spend no less time in it than QQ. More importantly, as a news app, the ability to push advertisements is more than ten times that of QQ.

The core traffic sources behind the various industries of the Toutiao system are Toutiao and the big data derived from Toutiao.

Zhong Guangwei continued: "We Quxin also received more than 10 million registrations, and the increase in users who bind bank cards exceeded 30 million for this payment user.

Just in terms of the number of users, there are so many payment software in China, Quxin Pay is second only to Alipay and QQ Payment."

In order to get the money earned by watching videos on Toutiao, I can only activate Quxin Payment, which is not a problem for a large number of users with Funxin.

This has led to many people who have been using Alipay for a long time and have become users of Quxin Payment.

Zhu Wenbin said in surprise: "This data is far beyond Baidu."

As the person in charge of Today's Selection, he has been cooperating with Baidu for the past six months. Zhu Wenbin naturally knows how much money Baidu has spent and how many users he has obtained during this period.

I thought that the head office had to give up payment business to Baidu for the sake of today's preferred development, but unexpectedly, a creative activity that almost lost money exceeded Baidu's half a year's results in such a short period of time.

Zhou Yujie shook his head and said, "This can only be considered a shortcut. Although these people have registered Quxin Payment, we still need to spend a lot of money to let them use Quxin Payment in the future. Only by forming habits can our efforts be considered successful."

The first step of payment is to gain a large number of users, and the second step is to slowly cultivate user habits. This move can only be said to be the first step.

Zhong Guangwei said: "I have discussed with Liu Qiangdong. He agreed to our freight subsidy plan, why can this area cultivate certain user habits?
Chapter completed!