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348 The end of 12 years

Although Toutiao has dominated the news APP field for a long time and has become the traffic engine of the entire Toutiao, the Internet practitioners on the market are surprised that Zhou Yujie can achieve such results in a news APP considered to be the sunset industry, but he still maintains an ordinary attitude towards its future prospects.

After all, although other portal giants have developed big data late, they are still likely to catch up. The news app itself can develop rapidly because smartphones have just appeared and there is less interesting content. Now, with the emergence of various games and video apps, these fields will also seize the time of news apps, which is a competition among industries.

Wang Xing and Meituan executives also believe that this is the case. When Toutiao develops to nearly 100 million users, everyone thinks that this is the limit, because the number of a software will be in the later stages, the slower it will develop, and even the number of users will decline.

But no one expected that with the help of the ice bucket challenge and Toutiao's own campaign to watch advertisements and receive gold coins, not only did Toutiao's downloads soar, but also attracted a large number of payment users. Without spending much money, Zhou Yujie achieved the result that Baidu had not achieved even though he had spent hundreds of millions of funds.

Although Quxin Payment’s users are not very good in terms of “quality”, in terms of “quantity”, Quxin Payment has become the third largest payment software after Alipay and QQ Payment, and the first two are operational results that are nearly ten years.

This also made Internet companies discover that although the so-called "burning money" to grab users is effective, it is far inferior to Toutiao's special creativity. However, the only problem is that only Toutiao has so many strange and excellent creativity.

This also made countless Internet companies worry. Maybe the next event of Toutiao will subvert the achievements made by countless giants in hard work for several years.

As the strongest competitor of Toutiao's offline giant, Wang Xing is naturally worried about Zhou Yujie's next action, because Toutiao is best at using the relationship between several of its businesses and triggering explosive traffic growth through an event. Meituan and Quxin's like model cooperation was a kind of thing. At that time, Toutiao had no offline capabilities and could only find foreign players.

The combination of different businesses and the combined punches made Tengxun and Alibaba could not withstand it, because Toutiao's business composition always had industries that Alibaba Tengxun did not have.

Even Tengxun Alibaba can't stop it, let alone Meituan.

Wang Huiwen naturally understood what Wang Xing meant and said: "This is also an advantage. Zhou Yujie's current focus is obviously on the social and payment market. In the social field, Tengxun is not a vegetarian. In the payment field, there is not only Alipay, but also the relationship between Baidu and Toutiao. If Toutiao strives to promote Quxin Payment, it is very likely to have a conflict with Baidu.

Judging from Zhou Yujie's current layout, Baidu's financial support is indispensable to Toutiao, which also leads to Toutiao's inability to put resources on today's preferred method. Zhou Yujie acquired Nuomi.com and made every effort to enter the film field. This may be the reason."

Wang Xing said: "It is true. During this period, we may still have a certain chance of winning, but if Quxin really wins WeChat and becomes the overlord of mobile terminals, then the situation will be completely different by that time. Although social software cannot promote other APPs as Toutiao, it will be even stronger in terms of traffic diversion."

Toutiao is more than QQ, WeChat and Quxin in terms of traffic attracting traffic, but if you only promote one product, the capabilities of the last three will be much stronger than Toutiao.

Because Toutiao cannot just publish one advertisement, and the next three can be used. At the same time, the social stickiness is obviously stronger. When there are very few advertisements, the promotion ability is stronger.

Today's Quxin, because when competing with WeChat for the market, in addition to promoting Toutiao in the form of soft advertising, it occasionally promotes other softwares under its jurisdiction. At other times, there is no advertising model at all.

But if Quxin really wins and gains a monopoly position, even if the user experience is taken into account, it will definitely gather some resources to promote Today's Preferred. After all, Today's Preferred is Toutiao's most powerful weapon offline.

"We cannot participate in the battle between Quxin and WeChat." Wang Huiwen shook his head and said, "The only way now is to cultivate enough users' consumption habits before arriving on this day, and then slowly move offline and reduce operating costs.

As long as we have enough benefits, we will not be afraid of the traffic behind today's selection. No matter how large the traffic is, the cost will be high, and we will not be able to bear it for a long time."

"It's all right now." Wang Xing frowned and agreed. Although Wang Huiwen made sense, if the Today Youxuan only exists for the assistance of Toutiao's payment business, then Zhou Yujie may not care whether the Today Youxuan can make a profit. However, there is no other good way now. Toutiao's several businesses are composed of mutual benefits and mutual benefit, forming a self-cycle ecological chain, which even Tengxun Alibaba can't deal with.

Wang Huiwen asked: "Then we will also release the news and prepare to accept financing?"

Wang Xing nodded and said, "Let's go, but this time it's the same as last time. Try not to let Alibaba acquire more shares."

Faced with opponents with more abundant funds and greater traffic, money may not necessarily win, but lack of money will definitely lose, and financing is inevitable. In order to control the risk of being seized, Meituan naturally tends to choose other sources of funds. In this way, the capital of all parties can form a balance, which is more conducive to his control of the company.

"Okay, then I'll release the news in the afternoon." Wang Huiwen said.

......

The joint plan of Today Youxuan and Baidu once again seizes takeaway users. Although Meituan and Alipay have quickly followed, Alipay can only be responsible for online, while Meituan can only be responsible for offline aspects. Faced with Today Youxuan, which has just received huge financing, Meituan's expansion ability is obviously not able to keep up.

However, Alibaba also responded quickly and immediately began to fully support Ele.me for its expansion, blocking Baifulipai's expansion from two directions.

At the same time, Teng Xun also increased its support for Flash Express, but it is much weaker in terms of funds. Over the past period of time, the fruit farm projects have also seriously lost Teng Xun's funds, which has led to Teng Xun's budget for major businesses starting to decrease. Even if QQ payment is important, it will still be affected.
Chapter completed!
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