369 Business Progress
"Oh, have you heard that Toutiao has started making novels? Are you trying to recruit people?"
"What? Today's Headlines? What website, what's its name?"
"No name, just on the headlines today, you can see it when you open it. Click in and you can apply to become a writer directly."
"I have to go and have a look."
Several people were discussing in a QQ group called Qidian Boutique Pojie Group.
...
"I just went to read it, the location is not very good. The location of the novel is too biased, right?"
"Are you stupid? You still want to put it on the homepage? Today's Toutiao users have over 100 million users, and one percent of people read novels, and the traffic volume is over 7 o'clock!"
"This is true."
"Wait, don't upload it directly. You can add edits first. If you have a seven-point historical score, you will have a guaranteed guarantee. Please give me a recommendation first!"
"Really, there is a guarantee?"
"Yes, and if the book is good, you can still recommend it on the homepage of Toutiao? Expose your book to tens of millions of people at once, which is a one-day equivalent to seven-point income?"
"Damn it, so awesome, how can I get this recommendation? Look at the order? Or follow the order?"
"I added an editor of Toutiao's novel business. He said that this kind of recommendation is usually for novels with IP value, that is, those that can be adapted into games, filmed TV and movies."
"Forget it, this kind of treatment is all platinum, so let's look at the subscription!"
"Yes, Toutiao has such a large traffic and there are subsidies. Brothers, let's take a look!"
"Okay, my editor at 7 o'clock also went to Toutiao, and I happened to go find her again."
"Beast, do you want to go to the female editor?"
...
Since Toutiao officially promoted the novel sector business, money has opened up the road, and directly excavated and operated well-known novel websites such as Qijiu and Jinjiang. The editor-in-chief and other senior executives have also given many authors a guaranteed price, ranging from 20 to 200 thousand words, and the prices range from 20,000 thousand words. Some of them have excellent historical results, the unit price is even higher. In addition, Toutiao's installation volume is obvious to all, which naturally attracted a large number of authors to join.
In order to supplement the library in the early stage, Toutiao also specially purchased a batch of books from some second-tier novel websites.
Therefore, in just one month, Toutiao’s novel business segment has been initially formed.
But this is just a small matter. Although online novels are the source of content, they are still in the development stage. In the entire headline, they are of certain importance, but they are not the core.
What is really core is still big data, social networking and payment.
In the takeaway market, Quxin began to directly subsidize Today's Selection, but its competitors were even more ruthless. In order to promote its own Baidu Takeaway, Baidu made greater subsidies. At the same time, due to previous promotions, Baidu Takeaway has already had millions of installed capacity, so Baidu Takeaway was directly placed on Baifubao's main business, and the two were the most direct combination.
However, although Baidu has a lot of traffic on the PC side, it is not possible on the mobile side. People will only open the Baidu APP when they really need to search for things, instead of entering any website like the PC side, you have to first enter Baidu.
With the lack of mobile traffic, Baidu started the most traditional offline promotion, desperately advertising in subways, planes, bus stops and other places, and this encountered Meituan again. The two began to face the top of the box before.
Ele.me and Flash Delivery also began their own expansion, and the five takeaway giants began the most tragic melee. Today you and me will burn money, and tomorrow he and her will burn money.
However, in this process, the advantage of today's preferred is that it has an abnormal peak in terms of traffic entrances. Quxin's direct entrance has brought hundreds of millions of potential traffic, and most of these people can pay directly.
Flash delivery is also on QQ pages, but it can only be on secondary pages, and the traffic is reduced by at least 80%. In addition, the popularity of QQ payment is not as good as Quxin Payment, and the coverage area of Flash delivery is not covered by the whole country. This naturally leads to the combination of Flash delivery and QQ, and is not the preferred competitor today.
Today's Preferred covers too much, and when subsidies are subsidized, the cost is naturally higher. Fortunately, with the opening of Yu'ebao, countless funds that were originally sleeping in user's bank cards were gathered, and part of their interest became a huge profit of Quxin, and these profits were able to subsidize Today's Preferred market, which not only stabilized the frequency of Quxin payments, but also stabilized the frequency of using Quxin Payment.
Faced with Quxin's move, other Internet giants are naturally not willing to accept it. Alibaba's Alipay, Tengxun's QQ Payment, and Baidu's Baifulipai have all begun to launch similar businesses, but when the opportunity has been lost, the speed of aggregation of funds is far inferior to Quxin.
Another news: Teng Xun invested in Dianping, but the latter did not enter the takeaway field. Instead, he took advantage of Meituan's main energy to invest all his main energy in the takeaway field and began to make a layout in the group buying field.
However, it is not Meituan’s strong food consumption field, but it has chosen to be a market that has not yet been fully developed, such as tourism, marriage, hairdressing, beauty, fitness, etc.
In addition to the takeaway market, today's preferred takeaway workers are now spread across most developed cities across the country. With Quxin dispatching direct subsidies, takeaway guys are promoting the popularization of Quxin payment cards with their greatest ability, which has also made a large number of small vendors start using Quxin Payment. After all, it is really convenient not to require change.
And among users, Funny News Red Packets have also become popular, not just for fun or surprises between friends. After all, no one will give money everywhere so bored.
Another use of red envelopes is to solve the problem of small amounts of payment between users. If you ask your colleagues to bring breakfast, in the cash era, it is not good not to pay money, but it is troublesome to give money. Sometimes, people who collect money may find it troublesome.
After the red envelope is released, no matter how many cents or cents are, you can clearly trade it. You can also say directly: "Send me a red envelope." Or it is more convenient for AA when having a dinner.
This trick may be a very bad innovation for those who like to take advantage of small gains.
Go to Shanghai Stock Exchange:
"Mr. Zhou, Alibaba has just announced a news that Alipay has carried out strategic cooperation with several supermarkets of Lianhua Supermarket and Bailian Group. Their stores will support Alipay's online payment." Zhong Guangwei said.
Zhou Yujie nodded and said, "As expected, supermarkets are places where people focus on consumption. If you want to occupy the payment market and control supermarkets, it is a necessary step."
Zhong Guangwei said: "Then should we find a supermarket to cooperate with the same?"
Chapter completed!