Zhou Yujie nodded and said, "It's fruit, Quxin Fruit Forest, which has confirmed the users' demand for fruits, but neither Quxin nor WeChat can meet people's daily actual needs, so we can start from here to open up the direct relationship chain of fruit marketing channels."

Zhong Guangwei thought for a while and said, "That is, we build a platform, invite fruit farmers to open stores online, and then guide them to buy fruits from these online stores based on the user data in our hands?"

"It can be said that, but this is just one of the models." Zhou Yujie said: "We want to change the traditional marketing model, but we don't need to completely deny all this. At least in the terminal retail sector, we also need to make full use of it.

In general fruit stores, the cost of entering fruits is not low. If these fruit stores can buy enough fruits online in large quantities, then in the case of enough quantity, the transportation cost may be lower than that of selling them to users alone. Moreover, because of the large quantity and frequent purchases, the online store will also pay great attention to quality, which can also be said to be a win-win situation for us."

In the service industry, how about the service, it generally depends on whether the customer is a long-term customer. If it is, the service will definitely be good. If it is not, it depends on the boss's conscience.

For third-party online shopping platforms, quality problems are extremely common. Taobao has been operating for countless years and has taken various measures, but this problem cannot be solved. On the contrary, JD.com can better control quality because of unified procurement.

Needless to say, fruit transportation is a problem. It can be said that any platform will have fruit trading problems, but if it can be supplied to fruit stores at an excellent price, the quality will definitely be much better.

Of course, Pinduoduo will naturally control the product quality of end users in the future.

Lin Youde said: "If we can first create a vertical e-commerce company in the fruit industry, it will indeed cover most users."

Zhou Yujie nodded and said, "That's of course, but in terms of publicity methods, I plan to use the social relationship between users to spread, similar to the previous group buying, but not on my own platform, but can be forwarded to social software and then recruit people to complete group buying.

In the early stages, the main focus was on Quxin and the above. However, if Teng Xun knew that Pinduoduo was our industry, he would definitely not agree. So in the early stages, Pinduoduo, like DiDi, was not under the headline industry.

Wait for the right time in the future, and then obtain the traffic and financial support from the head office.”

"Where is the headquarters?" Lin Youde asked.

Zhou Yujie shrugged and said indifferently: "Don't care about this, just put it in Shanghai.

A new vertical e-commerce company will not attract much attention in the early stages, so this is the golden period of our development. We need to do two things now.

The first is to make APPs. In the future, the main user group of Pinduoduo will be mobile users, and the PC side will mainly be auxiliary.

The second is to form a team, poach people from JD.com and Alibaba, especially talents who are good at operations or supplier management."

If Pinduoduo directly uses Toutiao resources to attract traffic when it was first established, it will inevitably develop faster, but it is easily banned by Tengxun and Alibaba. When its business was still small, this ban would have a very big impact even if it was not fatal.

So I learned from the Pinduoduo model in my previous life and then tried my best to expand when I had enough traffic.

The main APP field is because there are users who shop on PC, who may have been accustomed to JD.com and Taobao/Tmall. The cost of attracting these users will be very high. Therefore, in the early stages of development, Pinduoduo users were new netizens who rarely have shopping habits.

Zhong Guangwei pondered for a moment and asked, "Mr. Zhou, since Pinduoduo is taking the lowest price route, how should I choose logistics?"

"The cheaper the better, but the time cannot be too long. This balance must be grasped well." Zhou Yujie said: "Since Pinduoduo is taking the low-price route, the lower the logistics cost, the better. At least this will be the case in the early stage. If the scale is larger in the future, we can also learn from JD.com and build self-built logistics, but it may not necessarily follow JD.com's quick delivery policy.

Now, let the online store owner decide for himself and choose from major express companies.

Speaking of this, I think of a question. There should be official accounts of major express companies on Quxin? Cooperate with express companies as soon as possible to increase the through-Quan signal code and ID card. Then, when users have express delivery, they can directly push messages. As for whether they are active or passive, users choose by themselves. If this is the case with China Merchants Bank, then those who often have express delivery will basically be groups that like online shopping. In this way, they can also become the potential user group of Pinduoduo in the future!”

"Yes, this is equivalent to intercepting Taobao's data!" Lin Youde almost lost his voice in surprise.

In today's express delivery industry, more than half of the orders come from Taobao shopping or other platforms.

Taobao is a closed loop, blocking Baidu’s search tentacles as early as a few years ago, and outsiders cannot obtain data from Taobao users.

But Taobao does not have its own logistics. When used through third-party logistics, it will inevitably leave a lot of information, such as user name, address, number of shopping, product name, etc.

These data are not very clear, such as prices, but if you use "normal cooperation" with these express delivery companies, when quickly informing consumers of logistics information, the partner can also obtain these data.

Zhong Guangwei frowned and said, "At the scale of Taobao, if you discover such a thing, especially after knowing about Pinduoduo's relationship with us in the future, you will definitely prevent the logistics company from cooperating with Quxin."

"That's of course, otherwise what do you think Cainiao Logistics is the purpose of establishment?" Zhou Yujie smiled and said, "In fact, Alibaba's talent team must have discovered this hidden danger long ago. They set up Cainiao Logistics on the surface to aggregate information and facilitate logistics services.

But in fact, the most fundamental purpose is to form a monopoly on information. Once it is really formed, not only will the logistics companies on the market be controlled by Alibaba, but most of their profits will be sucked away.

But this has nothing to do with us. Alibaba’s influence on logistics companies is not as great as the limit. Now we do not involve the online shopping industry on the surface. The cooperation between Quxin and express delivery companies will not have any reaction in the short term. This is the time we get core data now. Even if it is cut off in the future, these data will still be there, and people’s consumption habits will not change in a few years."

……
Chapter completed!