Pinduoduo's plan has been decided. In order to keep it confidential, Toutiao has arranged a group of specialized employees to develop the APP in a closed manner. At the same time, Quxin began to integrate the fruit forest, and each user's preferences for fruits to prepare for the subsequent precise drainage at the beginning of Pinduoduo's establishment.

As the second largest social software in the Internet industry, Quxin already has a large number of loyal users on the mobile terminal. In order to meet the needs of these people, the sharing project has also been implemented.

In cities or areas where the sharing business has been covered, Quxin has begun to promote its sharing business. However, as a social software, the level of advertising is too direct and the level is still too low.

For example, the promotion strategy of the Shanghai Stock Exchange is that when it rains, the backend will be based on the user's location. If there are shared umbrellas nearby, Quxin will push advertisements to the user in this regard based on the user's location.

After users follow, if they need an umbrella, they can click in and enter the map page. After following the map, they can reach the nearest shared umbrella base nearby.

Although not everyone shopping outside does not bring an umbrella, in terms of the probability of demand, the effect is more than ten times better than blindly pushing advertisements.

Shared power banks, when the user's mobile phone is about to run out of power, Quxin will push the official account link, and the user can follow it. It is a fool-like operation to let the user find the correct location.

Currently, there are only two types of shared services launched by Quxin. In addition to online publicity, offline also has the same promotional power. However, the cost of specializing in a team is too high, so this task was handed over to Today's Preferred.

Today's preferred deliverymen work every day during the peak meal period, and are usually leisurely in the afternoon. Most people choose to rest, but a small number of them are still willing to take on some small jobs in order to make more money.

When other departments of the Toutiao system need publicity, they will outsource this business to Today's Selection, achieving the most perfect cooperation.

Toutiao’s business promotion covers a national scope, and today’s preferred team has almost done this. Toutiao saves a lot of publicity costs, and deliverymen can also make profits from it, killing two birds with one stone.

Quxin's sharing business has an ultimate killer move, which is to exempt deposits. As long as there is a certain amount of funds in Quxin's account, there is no need to pay an additional deposit. At the same time, the rental fee is also very low.

It is the most cost-effective transaction to prevent competitors from entering the market at the lowest cost, because as long as the latecomers have no profit to make, it will not trigger the most tragic money-burning war, which is also Coca-Cola's business model.

The core commercial value of the sharing business is the deposit. For example, the most famous shared bicycle in later generations actually earns the cash flow of the deposit. A bicycle can absorb more than ten people. If Quxin does not charge a deposit, then other people will have no room to survive, because people hate paying deposits.

But for Quxin, it doesn’t matter whether the sharing business can make money. Increase the demand for Quxin Payment is the strategic goal.

As long as the sharing business coverage is sufficient and the coverage area is covered by Yu'ebao, and the funds are placed in Yu'ebao and interest, users will be happy to put a sum of funds in Yu'ebao.

This is also one of the ways to avoid competitors from raising interest rates to attract users.

It will be April 1 soon.

"Mr. Zhou, the number of followers on the public account of the shared platform has exceeded 10 million, and the number of new users is currently exceeding 300,000 every day." Zhong Guangwei happily reported.

The development of sharing business has further increased the irreplaceability of Quxin. The sharing business involves a large amount of offline investment. Once it is formed, even Tengxun will find it difficult to do a similar one. Even if it is possible, the cost will be terrible, let alone users who have been developed long ago.

Zhou Yujie smiled and said, "Is it a lot of money?"

"It's almost 300 million yuan." Zhong Guangwei nodded and said.

With tens of millions of users, the demand for shared products may not be so high. For power banks, the purchase volume has exceeded one million, and the umbrellas are even smaller. Hundreds of thousands are enough. Moreover, it is a large-scale centralized procurement, and the cost is not very high.

The biggest offline cost is not goods, but rent. Shared umbrellas or power banks need to be placed in densely populated places. These places are basically commercial gatherings, hotels, hospitals and other places. If you want to place a shelf or a box in these places, you need to pay.

If the business matures in the future, you can share the money with the merchant to reduce rent, but this trick won't work in the early stages and people don't trust you at all.

Zhou Yujie nodded and said, "These losses are nothing. If users of tens of millions of dollars each save 1,000 yuan to enter Yu'ebao, we will not lose money. And they will also pay rent, and they may even buy a power bank or an umbrella. Next, we must quickly promote the entire model to cities across the country."

In terms of sharing business, in addition to deposits and rents, the biggest profit point is to sell products to users.

Take Quxin as an example. Umbrellas are customized and purchased directly from the supplier of Paradise Umbrellas. The cost is almost less than half of the brand umbrellas, but the quality is not inferior at all. After users get the umbrellas, they go home and if they don’t return it for a long time, Quxin will prompt the user whether they need to buy the umbrella. The price is higher than the purchase price, but it is much cheaper than the supermarket’s umbrellas of the same quality. In this way, they kill two birds with one stone. Quxin makes a small profit and saves a lot of money.

The same principle is true for shared power banks, but the final transaction volume is much lower than that of umbrellas. After all, power banks are not necessities for daily life.

"I understand this, but Quxin's capital chain has been a little tight recently. If we want to quickly expand the sharing business to all parts of the country, the financial pressure will be very high." Zhong Guangwei said with some concern.

Quxin's cost is the server investment and personnel cost formed by huge data flows. Because of not selling advertisements, the only profit point at present is the interest difference generated by Yu'ebao.

Although the financial business is also challenged by Alibaba and Tengxun, the current absorption of Internet sunken funds is a huge incremental market, so Yu'ebao's profits are still getting higher and higher.

But Quxin has another major cost, which is to subsidize Today's Youxuan, JD.com, etc. in order to stabilize payment, especially the takeaway business, which is like burning money.

Now there is another shared business. Although the effect is good, the effect will be in the future. At present, so many expensive businesses are synchronized and parallel, Quxin is almost unable to bear it.
Chapter completed!