"The sharing business itself has profit margin. If it really doesn't work, you can divest the business, then raise funds, and quickly expand the market." Zhou Yujie thought for a while and said.

In the eyes of ordinary entrepreneurs, these auxiliary businesses may be creative ideas of $1 billion, but for Toutiao, it is just to provide sticky tools for payments, and it doesn’t matter if you take them out for financing, as long as you control the controlling rights yourself.

"This is OK. Obtaining venture capital can also prevent these people from investing in other entrepreneurs." Zhong Guangwei nodded and said.

The venture capital of the Internet can be said to be the rebirth of some entrepreneurs, or vampires.

If some entrepreneurial teams don’t accept each other when they are not short of money in the early stages, then these venture capital investors will use the money to invest in your competitors.

However, if the shared business is independently opened, the deposit must be separated, and this area needs to be carefully considered.

Zhou Yujie continued: "Umbrellas and power banks are just the beginning, and other products can be launched in the future. Anyway, we will gather a large number of users first. In this way, what kind of business will be done in the future, at least the online promotion cost will be much less."

"No problem. According to the plan, the city will cover more than 200 cities this year." Zhong Guangwei nodded and said.

Zhou Yujie said: "Okay, this is also a try by Quxin. Once successful, Quxin can use this as an example to significantly promote its official account."

Quxin's sharing business currently does not have an APP, but only a Quxin official account. Users can directly search for nearby shared products, pay for and return them through Quxin. One-stop service is no different from APP, but the promotion cost is much lower. Moreover, Quxin's additional service will not increase much memory consumption.

Zhong Guangwei smiled and said, "From our data, it's much lower."

"I've never been worried about this." Zhou Yujie smiled and said, "But what I'm more worried about is beating."

"Di Di?" Zhong Guangwei also frowned slightly: "The online car-hailing market has expanded rapidly recently, and most people have also begun to try to use online car-hailing. Look at this, the subsidy war is about to break out!"

Although Quxin does not involve online car-hailing services, Didi also has an official account in Quxin. Users can also use Didi's services through Quxin, and Quxin's backend naturally has this data. Not to mention, Didi also involves payment services.

"Yes, and once it breaks out, the ferociousness will probably be much stronger than the takeaway market." Zhou Yujie nodded and said, "This battle will break out soon. At that time, all the company's resources will be invested in. Even if you can't win, you can't lose in the end."

"Okay, I understand." Zhong Guangwei nodded and said, "Quxin will directly open a traffic entrance at that time."

...

With the rapid popularization of mobile Internet, people's daily lives have undergone earth-shaking changes. With mobile phones as the core, the Internet almost connects the daily needs of all users, and online car-hailing is one of them.

Starting from mid-2013, online car-hailing has entered a process of rapid development, and a large number of online car-hailing platforms have appeared in countless cities.

Among them, the best ones are naturally the online ride-hailing platforms that are invested by giants, namely Didi, which accepts Toutiao investment, Yaoyingche, which is invested by Tengxun investment, and Kuaidie, which is invested by Alibaba.

As for another giant, Baidu, he is still committed to managing his own Baidu takeaway and has not had time to choose a suitable online ride-hailing platform to invest.

In early 2014, the three major platforms began to launch special car services, which means that any natural person, as long as he has a car, can join the online car-hailing platform.

This actually does not comply with the provisions of the Transportation Law, but after some attempts, the above did not respond. As a result, the capital of all parties began to become bolder and quickly began to expand its scale.

Previously, the biggest problem with the expansion of online ride-hailing platforms was that they needed to cooperate with taxis, which was an extremely limited resource, and at the same time, this resource was also mastered by capable people.

The emergence of special cars has made online car-hailing platforms like wild horses that have been broken, quickly utilizing the idle resources of society, which also marks that they have the possibility of rapid expansion, and this possibility is to burn money!

In early April, Kuaidi started to burn money subsidies in Jiangsu, Zhejiang and Shanghai, with each order being reduced by 50%. At the same time, Alipay also has a subsidy of 3-5 yuan. According to this figure, if the road is not very far away, you can basically spend two yuan to make a private car, which is similar to the price of a bus.

Afterwards, Yaoyaozhaoche quickly communicated with Tengxun and launched a similar activity, which was even more ruthless than Kuaidi. In addition to subsidizing users, drivers will also be subsidized.

On three online car-hailing platforms, the two companies launched a money-burning war to compete for users, and DiDi could only keep up. DiDi's subsidies are responsible for Toutiao Corporation, and Quxin is responsible for the payment.

At the same time, Toutiao Map also began to push DiDi to people who often do buses based on users’ previous daily habits. The same is true for Toutiao, which is a large-scale advertising of DiDi and advertising recruiting drivers.

In less than a month, the cost of buying first-tier and super second-tier cities such as Yanjing, Shangshanghai, Shenhai, Hangzhou, and Jinling began to become astonishingly low. Even local bus companies found that their revenue had been greatly affected.

At the same time, a large number of people have also begun to register online ride-hailing drivers because they found that, not to mention the shipping commission, even the subsidies or red envelopes from several major platforms and several major payment platforms, their daily income can easily exceed 300.

As an online ride-hailing driver, you don’t need to be as windy and rainy as a deliveryman, and you don’t have to be angry with the boss. You make a lot of money. The need for skills is to drive, which is really too simple.

A large amount of data quickly impacted the servers prepared by Didi Company, but fortunately Toutiao had already made sufficient preparations and seamless connection of backup servers. At the same time, Toutiao also transferred hundreds of programmers to rotate with Didi employees to ensure that the Didi platform will not have technical failures.

"This scene is really spectacular." Looking at the tired eyes of the people in front of him, Lin Youde couldn't help but sigh. He had never been so busy either today's Toutiao or Funxin before, even when the red envelopes just came out.

Zhou Yujie said: "The travel market is a daily necessity, and it involves links between two terminals, the cooperation, payment, fund allocation, and the business volume of the map. In addition, subsidies have caused tens of millions of people across the country to use online car-hailing every day. This calculation volume is far more than any business model that has appeared in the history of the Internet."

In the history of mobile Internet, group buying and takeaway are all O2O businesses linked to daily life, but both involve a large number of offline stores, which require the slow conquering of offline teams, so the data will not explode quickly.

In terms of the demand of users, online car-hailing is much stronger than takeaway, not the amount, but the number of users. People do not necessarily need to order takeaway. After all, they can make it themselves or buy it themselves.

But travel is a necessary need for everyone, and there are only a few ways to travel close. You either drive or take buses. Under the circumstances of financial subsidies, who is unwilling to choose a special car? This is much more comfortable than buying.

"Now, from the market feedback, many netizens are used to the existence of online car-hailing, and the effect of burning money may not be so good. If I continue to burn like this, I am worried that Toutiao will not be able to bear it." Lin Youde said with some concern.

In the market of tens of millions of people, each person has a subsidy of ten yuan a day, and the amount on that day was hundreds of millions. In just over a month, the 400 million US dollars transferred back from Toutiao from overseas were almost burned.

Zhou Yujie smiled and said, "Teng Xun and Ali probably can't stand it."
Chapter completed!