402 Liu Qiangdong's Worries
Lin Youde said: "Okay, I will ask Zhou Juan and the others to study it."
"There is another thing." Zhou Yujie said again: "There is a book called "Qing Yu Nian". I have read it before. It should be good to make a TV series. You can buy the peripheral copyright of this book first, and there is no need to save too much price. Let online authors see the huge benefits of copyright so that they can better write classic works."
The starting point of later generations has been struggling for so many years and has been using IP. The only one who has the best grades is "Qing Yu Nian". I don't deny that this drama is popular because there are many big actors in it, but half of the content of the book is also due to half of the credit.
Of course, this kind of opportunity that can make money and obtain huge traffic cannot be given up. What you need to spend now is just a copyright fee of tens of millions.
Although this little money is a drop in the bucket for Toutiao, it is probably a huge stimulus for the authors with a starting point of tens of thousands. If another classic work can be born, it will be worth the investment of hundreds of millions.
"Okay." The boss liked it for no reason, and Lin Youde didn't ask much.
...
Despite the delays, it is impossible for Pinduoduo to not continue to be financing. On October 15, Pinduoduo officially announced on Toutiao and Weibo. Pinduoduo will accept Toutiao's financing. The specific funds are unknown and the equity transfer ratio is unknown.
However, outside estimates that it is at least more than US$100 million, and the valuation is no less than US$500 million, because Tengxun Baidu has reported this price, but many people don’t know how Toutiao seizes food from the tiger’s mouth. Many people also believe that Toutiao’s ability to obtain Pinduoduo’s financing must have given major cooperation in the traffic entrance.
However, neither Toutiao nor Pinduoduo responded to the outside world. Instead, Tengxun, after being refused investment, immediately blocked Pinduoduo's link on the grounds of "too many user complaints."
Although it is a pity to lose Teng Xun's communication channel, because it is nominally "Toutiao system", Pinduoduo can openly obtain full recommendations from Toutiao. The news attributes of Toutiao, coupled with big data analysis, are no worse than QQ.
The simplest point is that a large part of the communication on QQ is based on interpersonal relationships and QQ groups, which has led to many people from all over the world to buy group purchases together, increasing the logistics costs of merchants. Toutiao can accurately recommend based on geographical location, user economic strength analysis, daily preferences, etc., thereby increasing Pinduoduo's shipment efficiency and logistics costs and increasing merchants' profits.
At the same time, Quxin has also begun to support traffic entrances. One is the official account. Users can directly shop when logging into the Pinduoduo official account. The second is to discover the shopping link on the page. After clicking in, it is also the Pinduoduo entrance. The third is the keyword. If you enter the two words on the mobile phone, you will also prompt you to enter the Pinduoduo business below the input method, and there are even more keywords.
Pinduoduo's returns are the simplest, and he only accepts Quxin Payment and UnionPay cards, and all the others are blocked.
The huge cooperation between Toutiao and Pinduoduo shocked everyone. He invested so much traffic resources just now in a company. No wonder Toutiao was able to suppress Tengxun and Baidu and obtain Pinduoduo's financing rights.
However, for many people, the cooperation between Toutiao and Pinduoduo is just a chat after dinner, but for another company, it is like pins and needles.
Yanjing City, an office on the top floor of the Guomao Building is the headquarters of Hillhouse Capital. Founder Zhang Lei is meeting his most successful investment target in his life - Liu Qiangdong.
After taking a sip of bitter coffee that he was not used to, Liu Qiangdong said: "Mr. Zhang, Zhou Yujie suddenly supported this Pinduoduo with full support, which made the relationship between JD.com and Toutiao fall into a passive situation. What do you think I should do?"
Zhang Lei did not answer and asked back: "What do you think of Pinduoduo's business model?"
Liu Qiangdong said: "Pinduoduo is following the path of social e-commerce, with group buying as the core and launching low-priced products. Now it has received full support from Toutiao. Today's Toutiao has such a large traffic, and I think its scale will become very large.
However, the foundation is still too shallow. No matter what model of e-commerce, it will encounter the same problem. Pinduoduo will also appear when there are problems with JD and Taobao. The faster Pinduoduo expands, the more relaxed the quality control. Once there is a problem with the mass of product quality, then how high will the achievement be, the more miserable it will fall at that time."
Zhang Lei nodded and asked again: "Do you think Pinduoduo will have an impact on JD?"
"No." Liu Qiangdong said indifferently: "Pinduoduo adopts a low-price model, making low-price products, low added value and low profits, and wins by volume.
This model may threaten Taobao, but it cannot threaten JD.com, and logistics will also be a fatal problem for Pinduoduo in the future.
I have never been worried that Pinduoduo will threaten JD.com, but Zhou Yujie's attitude is very strange. Why is he willing to fully support Pinduoduo instead of choosing JD.com? Although JD.com and Pinduoduo are two market positions, they are all e-commerce anyway. Toutiao gives all the traffic to Pinduoduo, so I will naturally be affected by traffic."
"The reason why Zhou Yujie did not choose JD.com was actually because Zhou Yujie wanted not to advertise, but to pay a large number of users." Zhang Lei said with a smile.
"Pay user." Liu Qiangdong frowned.
JD.com's high-quality and high-priced model will make the profit margin very high, but this will only attract cutting-edge online shopping consumers. Pinduoduo's model is the underlying route, with good quality and low price, so it is naturally easy to attract more consumers. Pinduoduo is to win by volume to gain its own business opportunities.
As a traffic entrance enterprise, Toutiao attaches the most importance to the number of users and the business that attracts hundreds of millions of users, such as news, social networking, games, videos, takeaways, etc. For Toutiao's strategic purpose, Pinduoduo's value is obviously much greater than JD.com.
Zhang Lei continued, "How long will the contract you signed with Toutiao expire?"
"It's been a few months, but the binding time for Quxin Payment is still more than two years." Liu Qiangdong said helplessly.
The cooperation between JD.com and Toutiao is that Toutiao provides enough traffic, while JD.com only uses Quxin Payment. Because the traffic is provided in advance, the contract period is only 2 years, but the payment software for shopping consumption is bound to 4 years.
"It seems that Zhou Yujie will not renew your contract with you again." Zhang Lei frowned and said, "How much does it cost to pay JD and Quxin?"
Chapter completed!