Go to Shanghai Stock Exchange:

"Mr. Lei, why did you suddenly have time to treat me to dinner today?" After entering the private room, Zhou Yujie asked with a smile.

Rebs smiled and said, "Come to Shanghai to have fun, this is your territory, of course I have to find you."

"Okay, Mr. Lei treats me, so I'm not polite." Zhou Yujie said without caring.

Rebs smiled, then signaled the waiter to serve the dishes, and soon the cold dishes came.

Although I have tasted a lot of delicious food, it is too big to go to the Shanghai Stock Exchange and may never be able to eat it all in my life. The one Rebs chose is very flavorful.

Rebs smiled and said, "This restaurant is not big, but the food is very delicious. When I was in Kingsoft, I would come to this restaurant as long as I came to Shanghai. However, Xiaomi's affairs in recent years have made me busy and I have no time to enjoy my life."

"Our career is booming, which is actually a kind of enjoyment!" Zhou Yujie laughed.

For people with nine digits in their bank card, money is basically meaningless. If you don’t mess around, you will definitely never spend it in your life.

But most people in this group still work hard, even harder than ordinary people. The most fundamental reason is that career success can surprise these people, which is also a kind of enjoyment.

"That's right, Xiaomi's performance is far beyond my original expectations." Rebs said a little arrogantly.

When Xiaomi was founded, although it was so awesome, their ambitions were actually not that great. However, after standing on the vent, they immediately took off and flew to an altitude they could not imagine.

Zhou Yujie nodded and said, "Normal, few super rich people knew their future when they started their business."

"But, Xiaomi seems to have encountered some bottlenecks recently. This time I came to Shanghai, I also want to ask Mr. Zhou about your opinion. No matter what, you are also one of Xiaomi's major shareholders." Rebs looked at Zhou Yujie and said solemnly.

At that time, Zhou Yujie invested in a total of 10% of Xiaomi's shares. After two subsequent financings, Xiaomi became about 7%, and this share was already the fourth largest shareholder of Xiaomi.

Zhou Yujie's investment strategy is very popular among Rebs. The first is that Zhou Yujie never interferes in Xiaomi, and even doesn't even ask questions for a few years. Only when Xiaomi needs financing or other major strategic investments will Zhou Yujie send someone to ask, but he has never opposed it. He is completely on Rebs' side.

The second reason is that Zhou Yujie gave most of Toutiao's mobile phone traffic to Xiaomi, which has improved Xiaomi's efficiency in advertising operations a lot. You should know that Toutiao's long-term high-quality traffic is often not something that can be bought with money.

Zhou Yujie nodded and said, "I heard that Xiaomi's sales have dropped a lot in recent times. Is it because you are buying and preparing to enter the high-end mobile phone market?"

"We can't say that it's high-end, but we have to test it upward." Rebs nodded and said, "Xiaomi 5 is a try, but the supply chain problem has not been calculated by our entire team. We have a lot of publicity in the early stage, but the suppliers cannot ship the goods later, which has led to the Xiaomi 5's reputation now.

The supply chain problem has also affected other Xiaomi phones. In addition, other brands of mobile phones on the market have begun to go to regional prices between 1,000 and 3,000, which puts a lot of pressure on me."

"I have no choice but to do anything about the supply chain!" Zhou Yujie shook his head and said. The hardware supply chain involves countless companies, so it is not easy to integrate them. If one of the 100 key products is missing, you can't play with it.

Rebs nodded and said, "I don't want Mr. Zhou, you are here to help me in the supply chain. I know that Toutiao is promoting Pinduoduo recently, and I don't know if it can be evenly given to Xiaomi."

"Give Xiaomi traffic is not a problem, but is Xiaomi's problem now not a supply chain?" Zhou Yujie asked curiously.

Rebs said: "I will solve the supply chain problem in person. Next week I will go to Samsung headquarters to discuss it with Lee Kun-hee. I have also sent senior executives to visit other supply chains one by one.

However, it is still necessary to prepare for the future. Whether it is the promotion of existing mobile phones or the new future mobile phones, it needs to be promoted by Toutiao."

Toutiao has been developing for several years, not only becoming the largest advertising platform on the mobile Internet, but also the best-effect platform.

The push of big data is almost invincible. For example, pushing mobile phones, Toutiao will accurately push based on users' preference for digital products, the price configuration of previous mobile phones, the current mobile phone lag, etc. The effect is much stronger than advertising on TV stations or traditional online advertising.

Almost all of the software under Toutiao are more or less because Toutiao once had full efforts to attract traffic. Now, Pinduoduo is obviously the main business of Toutiao.

However, the Toutiao system is simply crazy about the promotion of Pinduoduo. Too much traffic tilt has affected most other advertisers, including Xiaomi.

Zhou Yujie thought for a while and said: "In the future, the investment weight of Pinduoduo will be reduced, and giving Xiaomi mobile phones appropriate traffic inclination is not a problem. However, my opinion is that it is best to promote it after a new mobile phone appears."

One of the biggest reasons why Xiaomi has been decadent in the past year is that mobile phones have not been updated in time. Whether it is because of design or supplier, consumers do not care about so many mobile phones. Other big brands also have extremely cost-effective mobile phones. In this case, why do users still choose Xiaomi that they cannot receive for one or two months?

Rebs nodded and said, "Okay, Xiaomi will have a new phone that will be released in the middle of the year. At that time, I hope to get the flashing push of Toutiao and Quxin, and it is best to take a longer time."

"The splash screen of Toutiao today is OK, but the interesting news is not good!" Zhou Yujie replied without hesitation.

Today’s Toutiao’s advertisements are just a matter of price, while Quxin will not charge a lot of money.

Quxin’s advertisements are generally on official accounts. These official accounts are independent individuals. Users will follow when they need it and cancel when they don’t like it. This allows users to choose for themselves. Some service links will also appear on the local life links on the discovery page, and then when entering products, Pinduoduo’s links will appear.

In addition, Quxin does not accept external advertisements, and even Toutiao internal advertisements are not good.

"That's fine. I'll promote Xiaomi's official account appropriately, so there should be no problem." Rebs laughed.

"This is no problem." Zhou Yujie nodded: "However, I have another cooperation plan, maybe Lei will always be interested."
Chapter completed!