79 Mobile phone preinstalled
After collecting data for a week, Toutiao held an internal meeting. In addition to Zhang Yidong, who has not yet resigned from NetEase, all the senior executives of Toutiao have attended the meeting. With the effect of this large-scale recommendation, Toutiao has pushed its products into the mobile Internet market for the first time.
The people here, except for the boss Zhou Yujie, are all people who have been in the Internet market for more than ten years. Perhaps they have only been in the middle level in other companies. Moreover, the products currently promoted by the company are mainly on mobile phones. However, according to the feedback data, Toutiao's products are very attractive to users. The simplest point is the frequency and time of use by users.
User activity is more important to a certain extent than the number of users, because these two are related to cause and effect. Only when the user activity is high will the number of users gradually increase, and eventually deteriorate from quantity, which in turn will nourish the activity.
"Okay, everyone is quiet, let's have a short meeting." Zhou Yujie said with a smile. At present, except for Lin Youde, the management team under his jurisdiction, are actually all technical and are not very suitable for their current position. They often develop technical discussions with their subordinates. When the boss is about to hold a meeting, they are still discussing some technical issues.
However, Zhou Yujie didn't care. When the business volume was really big in the future, they would naturally give up personally participating in technology, and would gradually jump to management.
Everyone calmed down and waited for the boss's words. Zhou Yujie said: "Everyone has worked hard all this time. The successful launch of Quxin and Toutiao has made great contributions to everyone here and all the employees Toutiao currently have. According to the current feedback data, we have successfully taken the first step. However, the Internet industry is an industry that will die if you don't enter. Don't slackew."
These are also scenes. Zhou Yujie continued: "From the server data, although Quxin currently has tens of thousands of daily active users, users are actually only used to search for people nearby. According to feedback, after everyone searches for a possible suitable person, they will ask the other party's QQ and then run away. What do you think about this question?"
Users have an incredible stickiness to products that have been used for a long time, and this will not change at all unless it is necessary.
In the entire business history of the Internet, most of the companies that have become Internet giants are the first to take the lead. These companies have set a precedent in an industry, such as Alibaba, Tengxun, Baidu, Gu Ge, FACEBOOK, etc.
After developing user habits, even if latecomers gather the strongest capital, they are unlikely to cause any waves, let alone, these Internet companies themselves have become giants.
Those who defeat giants can never be novices in the same industry. Only cross-professional industries can defeat former giants.
QQ is a social software that monopolized the whole country for more than ten years. Netizens have long been accustomed to using QQ for chatting. Other software has basically no chance. Even Alibaba, which monopolized e-commerce, has launched its own chat software. All merchants and users who use Taobao are forced to use it, but in a few years, it has not developed at all.
Zhong Guangwei, the person in charge of Quxin, said: "Mr. Zhou, this problem has actually been discovered by Quxin in the past two days and has also discussed it. Some employees have proposed that Quxin block QQ numbers internally. This is technically easy, but I don't agree. This approach will only make users hate our software more. As for how to solve this problem, I'm sorry, Mr. Zhou, I can't think of it."
"If you can come up with a method, Ma Yun will probably invite you to Ali with an annual salary of 100 million US dollars." Zhou Yujie said with a big laugh, and the others laughed.
Zhou Yujie continued: "QQ is the current monopoly software. Not to mention others, even if we are, how many people are really used to not using QQ?"
The question from the soul made everyone calm down. Although Quxin is currently used within Toutiao companies, there is no mandatory requirement within the company. In addition to work, most of the chat time is still on QQ. Not only does their own relationship chain only exist on QQ, but also a feeling that it is indescribable and is always unaccustomed to using other software to chat.
"User habits must be cultivated, and they must not be forced. If they want to go to QQ, they will let them go to QQ. In fact, our opportunities are not missing." Zhou Yujie continued: "The monopoly of QQ, from the surface data, the number of users almost monopolizes the market, whether it is the computer or mobile phone, but in fact, the mobile phone changes the most, because according to the current development of the mobile phone field, hundreds of thousands of new users appear every day."
"These are all novices in smartphones, including some college students. Logically speaking, they all have QQ, but as long as a small number of people use our Funxin, that is enough for us. We can get users and that huge relationship chain."
"New user of mobile phone?" Lin Youde's mind quickly turned and asked, "Mr. Zhou, you are preparing to pre-install it in advance."
"Yes, this is the most important publicity method for our Toutiao company next. Just look for a mobile phone company and preinstall the software." Zhou Yujie said with a smile.
Mobile phone pre-installation has basically disappeared in the 1920s. The fundamental reason is that the competition in the mobile phone hardware market is too fierce. In order not to offend users, mobile phone giants have given up this method of low returns and annoying.
But it is still 10 years old. Except for giants like HTC, Samsung, and Apple, other mobile phone companies are desperately fighting for the market. Whether it is brands or models, they are all mixed. Coupled with the strength of operators, various low-priced customized machines, advertising mobile phones are flying all over the world.
In order to make profits, a large number of mobile phone companies will cooperate with APP software companies and install these software when the mobile phone leaves the factory. Mobile phone companies make profits. Software companies acquire users at low prices, and the last thing they are in a mess is the user.
Because software preinstalled in advance is basically undelete, and mobile phones that are willing to accept preinstalled software will naturally not be any brand flagship high-end model. The running memory itself is very low, and there are still a bunch of software that cannot be deleted on the phone. This setting has made countless people grit their teeth.
Chapter completed!