[To seize the social market of mobile Internet, but not to preinstall Funxin directly?] No one could react. Zhong Guangwei frowned, as if he had caught something, but he couldn't say it.

"Mr. Zhou, is it because of cost reasons?" Lin Youde asked.

"Yes, not." Zhou Yujie said with a smile.

There are two types of pre-installed software for mobile phones. One is the type that cannot be deleted. This type costs about 3-4 yuan per mobile phone, and the other is to only install it, but users can uninstall it at any time. This type costs only a few cents per mobile phone. The latter mobile phone company basically refuses everyone and takes as much as you come. The former will affect the user experience very much. Generally, mobile phone companies that pay a little attention to the future will make careful choices. In many cases, you can't even get it by paying money.

Of course, national software like QQ is basically pre-installed, but mobile phone companies can't get a penny.

Zhou Yujie continued: "You all know the capabilities of the software "Aubao". This application market can promote other software of the company without restrictions. If you spend money to preinstall, you will definitely make a profit without losing money."

No one objected to this statement. Nowadays, Toutiao and Quxin's achievements accounted for at least 80% of the credits of AppTiao. Even the sound waves that did not pay much attention to the internal situation for the time being and were preparing to develop freely have obtained more than 100,000 downloads under the recommendation of AppTiao's big data, and millions of music were downloaded, gathering a preliminary user scale.

Zhou Yujie paused and said, "Toutiao is the core product of our company. Our company's biggest advantage is big data recommendation. The source of the big data recommendation algorithm is actually to slowly explore users' preferences. If users like our news, that is endless traffic. I even believe that in the near future, Toutiao will replace AppToutiao and become our company's number one traffic engine."

"However, the space for advertising on mobile phones is very limited, which is also a recognized problem in the Internet industry. There is no way to monetize traffic." Chen Qihui, who is in charge of AppTreasures, asked.

"No matter how we monetize, we must first obtain traffic." Zhou Yujie said seriously: "In the past, QQ was unable to monetize in the first few years of its business, and almost sold it for hundreds of thousands. But now, is the importance of traffic still for me?"

One thing Zhou Yujie has never told anyone, that is, under big data, the advertisements placed by users are accurately classified and placed. This was very common in the 1920s, but in this era it was a super bomb in the mobile Internet market.

Just like before Gu Ge developed keyword advertisements 10 years ago, search engines that had existed for several years were not found, which also led to Gu Ge's previous search engine companies, although they had gained a very large market share, eventually either transformed into a portal or deliberately made search results inaccurate, allowing users to spend a lot of time searching for the information they needed. Gu Ge's rise was actually due to the deaf behavior of his predecessors, because they offended too many users.

The same is true in the mobile Internet field. The reason why a large number of Internet giants do not pay attention to the mobile phone market is that in addition to over-believing that mobile phones will not replace computers to become the center of the Internet, the most important thing is that the screen of mobile phones is as small as a mobile phone. How to place advertisements and monetize traffic is an unsolvable problem. Even giants like Taobao, mobile APPs were only launched in 2013. Although Baidu has APPs, it does not pay attention to them. Only Tengxun values ​​mobile.

Later generations invented the precise placement of advertising, which was actually Zhang Yimin from Toutiao. Logically speaking, he created a business model like big data recommendation, and he would eventually think of the strategy of accurate placement of advertising.

Accurate advertising delivery not only increases advertising fees, but also reduces advertising delivery in limited space. This is very good for users' reading experience. In later generations, with these two advantages, Toutiao has surpassed several major news giants within one year. After three years, looking at it, there is no one in the news field APP.

Theoretically, if Toutiao begins to prepare for traffic monetization in the future, Zhou Yujie will also be slowly developed by others. However, Toutiao is still very small at present, so there is no hurry to cash out for the time being.

Of course, under big data, there is another way to make money, that is, killing old customers...

Really very profitable...

"Mr. Zhou, I'm just worried about the company's financial situation." Chen Qihui said awkwardly. Of course, he knew the importance of traffic.

"You don't need to worry about this. There are still many venture capital companies in recent years. As long as we have traffic, these people will come to give money to the cats with the smell of fishy smell. At the right time, I will also raise funds." Zhou Yujie said.

In the early stages of the development of an Internet company, if you have money, you don’t have to go through angel rounds and A-themed financing, but the subsequent BCD rounds are basically necessary and cannot be avoided. Because a young company wants to occupy the market quickly, in addition to money, it also requires sufficient resources. What the venture capital company sends is not only funds, but also sufficient relationships, talents and management models of large enterprises.

Zhou Yujie never thought that he could develop his own company solely, but with the memories of his future generations and the trick of big data, it is enough to avoid the angel round, the A round or the subsequent B round. Moreover, the more advantages he has, the more advantages he has in future financing negotiations.

"With the financing money, our subsequent promotion will be more radical, so what you need to consider more is the problems that may arise in the product and the talents the company needs when the number of users in the company increases greatly." Zhou Yujie said with a smile.

Lin Youde said: "Don't worry, Mr. Zhou, this is not a problem. We have cooperated with several headhunting companies and have hundreds of potential entrants."

"Hundreds are not enough. Within a year, this data must be multiplied by 10." Zhou Yujie raised his eyebrows and said. As long as the development goes smoothly, Toutiao will enter the pace of rapid development. It is inevitable that the number of employees will exceed 1,000. In terms of personnel, you must prepare in advance.

"Okay, no problem." Lin Youde agreed readily.

Zhou Yujie nodded and said, "It's better to return to the previous topic. I don't plan to pre-install Quxin. The fundamental reason is that this new social software cannot retain people at all. If you promote it, you can only rely on promoting users' own interests to install it, rather than pre-installing it in large quantities. Even if it is installed, it may not be used by many people."

"Application Treasure and Toutiao will accurately promote Quxin based on big data, so preinstalled App Treasure and Toutiao are actually equivalent to preinstalling Quxin. Moreover, it is not difficult for Quxin to gain a large number of users. The most difficult thing is to let users stay. If this is not solved, what's the use of me even if everyone in the country installs this software?"

Compared with Quxin, AppTrea is just a download platform. As long as the software inside is enough, it doesn’t matter which one the user uses. Therefore, it can be pre-installed.

Toutiao can make accurate recommendations. As users increase, the stronger the recommendation effect, the easier it is to attract users. Therefore, pre-installation can achieve very good results.

Moreover, compared with the same type of products, Toutiao has made a qualitative leap. As long as the market size increases, similar products cannot be caught up in the future. Toutiao, a later generation, was also pushed to the ground by Toutiao, thanks to the serial traffic of WeChat and QQ.

Zhong Guangwei became a little embarrassed and said, "Mr. Zhou, don't worry, I will definitely find a way to retain users."

"How to retain users, you can't solve them, and I can't solve them either. There is no need to force them." Zhou Yujie smiled and shook his head, saying, "You just need to do a better job now, Quxin can currently obtain the data of today's headlines. So how to use big data to accurately recommend searches [people nearby]? This is the question you need to consider. As for whether they add QQ, don't worry, or in other words, the more people add QQ, the stronger our recommendation effect, isn't it?"

"If you think so, it's not unreasonable." Zhong Guangwei was amused and crying. His social software company was proud of how many people were snatched away by his competitor QQ.
Chapter completed!