Volume 6: Misty Rain Chapter 385: The Group (4)
The golden monkey battery once had a glorious time in the provincial market. In addition to some internal reasons, it is very important to find out its external reasons. Its loneliness is affected by various counterfeit golden monkey batteries on the market, and it has seized most of its market share, but it has also made the brand's reputation decline.
There are not many domestic companies, from state-owned enterprises to private enterprises, who have not suffered from counterfeit goods, and some companies have even recorded that they have been ruined by counterfeit and shoddy goods. In this regard, when Jinlong Battery was first released, the old employees left by Jinsnose Monkey Battery Factory had already given the company some extremely willing suggestions on this issue and made extremely important contributions to the innovation of Jinlong Battery's anti-counterfeiting technology.
After fully understanding the current situation in China and the impact of counterfeit and shoddy goods on the enterprise, Yilong New Energy Technology Company has raised this issue to a major strategic issue that concerns the development and survival of the enterprise. Taking the advice of old employees, Yilong New Energy Technology Company has taken two-pronged approaches to take extremely effective measures on the anti-counterfeiting of Jinlong batteries.
"There are counterfeit laundry detergents, soaps, clothes, famous cigarettes and wines, and the counterfeit things on the market are everywhere. So why don't there be counterfeits on cars and planes, and why don't there be counterfeits on computers... In the current market environment, relying solely on the administrative power of a company or the government cannot eliminate the existence of counterfeit products from the root. If we want to not see counterfeit Jinlong batteries in the market, the only way to solve the damage caused by counterfeit and shoddy products to the brand of Jinlong batteries is to increase Jinlong batteries.
The technological content of Jinlong batteries increases the technical content of quality and anti-counterfeiting technology, widens the technical gap between us and counterfeiters, so that anyone who gets our batteries cannot produce the same products, making them sigh. Or they can easily tell who is the counterfeit product when they produce similar products..." - This is the advice given to the new company by an old employee of the Golden Monkey Battery Factory in the past. In a series of actions of Yilong New Energy Technology Company later, the employee's suggestions were implemented one by one.
Yilong New Energy Technology Company can definitely buy another production line with its investment in this area. In addition to the two patents developed by itself, it also bought two battery anti-counterfeiting patents from the United States for a large price.
One of the patents purchased by Yilong New Energy Technology Company from the United States is the laser metal double-layer precision engraving packaging patent, and the other is the dry battery energy bar display patent. These two patented technologies specifically used for dry battery anti-counterfeiting may not be of great significance abroad, but when used on Jinlong batteries, the effect is absolutely eye-catching.
In addition to these two patents purchased abroad, two original patent technologies developed by Yilong New Energy Technology Company are also used in Jinlong batteries. One is the above-mentioned alkaline battery high-voltage heat insulation outsourcing technology, and the other is the battery cathode ring locking and energy concentration technology...
Just in terms of the appearance of Jinlong batteries, these four top technologies are enough to allow ordinary consumers to distinguish the authenticity of Jinlong batteries at a glance.
An ordinary Golden Dragon battery. In the packaging of the battery, due to the innovative patent of alkaline battery high-voltage heat insulation outsourcing, most consumers can see the difference between it and ordinary batteries at a glance. Take the battery into your hands and take a closer look. In the anode part of the battery and the trademark part of the Golden Dragon battery, the laser metal double-layer precision engraving process each carves a golden dragon with a cute cartoon image. Looking at the light source, you can see the fine layered laser three-dimensional effect; on the side of the packaging of the Golden Dragon battery, the dry battery energy display strip is definitely unique in the eyes of ordinary people.
For high-tech things, just hold the battery in your hand. Use two fingers to pinch the two levels of the battery, and the energy display bar can rise up like a mercury column of the thermometer. The current battery content is displayed through the microelectric effect to change the color temperature. At the bottom of the cathode of the battery, the ring-locking energy concentrating circle of Yilong New Energy Technology Company is also impressive. In addition to having a striking appearance, this ring-locking energy concentrating circle has the greatest effect, which is to improve the battery's continuous and stable discharge time and reduce the battery's own energy loss when the battery is not used...
In addition to the four high-tech anti-counterfeiting patents on the battery, Yilong New Energy Technology Company has taken a two-pronged approach and allocated special funds for anti-counterfeiting and published a statement of anti-counterfeiting rules in the newspaper. For individuals or units who find fake Jinlong batteries in various markets and can actively participate in the maintenance of Jinlong battery's brand image and anti-counterfeiting, as well as distributors at all levels, they will give cash rewards of 50,000 to 10 million yuan and various supply counterpoints based on their performance...
What Yilong New Energy Technology Company expected was that as soon as the Jinlong battery was released, the counterfeit Jinlong battery disappeared in the market. Perhaps even those who were cost-effective felt embarrassed. The appearance of fakes and real ones was too big, and they were embarrassed to fake them at all. At the same time, what Yilong New Energy Technology Company did not expect was that a large number of unexpected customers came to the door.
Those customers came from various production industries. They came to the company for the purpose of not Jinlong Battery, but the laser metal double-layer precision engraving packaging technology of Jinlong Battery. At that time, Yilong New Energy Technology Company spent more than nine million US dollars to buy this patent that seems a bit useless to Americans and the same battery energy bar display patent, in order to get a gold armor for Jinlong Battery. Unexpectedly, on the batch of Jinlong Battery, the battery energy bar display patent certainly stunned a lot of people and felt strange. The laser metal double-layer precision engraving packaging technology unexpectedly attracted a lot of customers. Among these customers, the largest one is the Provincial Tobacco Group Company, the leader and giant in the domestic tobacco industry.
Laser metal double-layer precision engraving packaging technology is not only used for battery anti-counterfeiting...
There are many people who want to buy this patent from Yilong New Energy Technology Company. Many powerful companies see the opportunities hidden in this. When they open their mouths, they offer tens of millions of dollars, without blinking their eyes.
There is only one patent, and there are too many people to ask for, what should I do? If you want to buy it, it is impossible, but it is still possible to negotiate the authorization and use it, the price is...
Yilong New Energy Technology Company has calculated the calculations. In China, the licensing fee for this patent can recover the more than 9 million US dollars spent in the United States within three years. Three years later, for Yilong New Energy Technology Company, the two patents bought from the United States are completely cost-effective, saying that they are buying patents, but from the effect, it looks like making a generous long-term investment.
The old employees of the Golden Monkey Battery Factory proved their value in Yilong. They themselves also used practical actions to explain the meaning of the word "Yilong" step by step. This made Long Liexue particularly pleased. When Long Liexue revisited Yilong New Energy Technology Company, those old employees who still had an impression of the company's big boss were all excited when they saw Long Liexue. When they got off work, they spread ten to hundreds of people. Long Liexue was once again surrounded by the old employees of the Golden Monkey Battery Factory at the door of the office building, but this time it was not a request for salary. Long Liexue's words, "The most valuable one is not this factory, but you" kept a group of people who were worried about food and clothing. When Long Liexue smiled and said the same words to the same group of people this time, some employees in the excited crowd even shouted the slogan "Long Live Mr. Long..."...
When Yilong New Energy Technology Company made a profit of over 100 million yuan in half a year, the treatment of employees in the factory also soared like the performance of Jinlong Battery. Ordinary front-line employees, not counting bonuses and various subsidies and benefits, had an average monthly salary of more than 3,500 yuan. On the day when Long Liexu came back to Yilong New Energy Technology Company to inspect, Yilong New Energy Technology Company's plan to build an employee community near the Hi-Tech Zone was also decided by Long Liexu at a meeting with the company's senior management.
"... I just heard some people tell us that several researchers in our company. From the day we entered the Golden Monkey Battery Factory, until now, the whole family still rents second-hand houses of dozens of square meters in the suburbs of the city. Some dual-employed families are still living in four generations. Even when they are intimate at home, they have to look at the opportunity and count the time. To be honest, I feel very uncomfortable when I hear this. In the past, the company did not have the ability to help everyone solve it. That was the responsibility of the company. Now that the company has this ability, the time to solve this problem is put on the agenda and cannot be avoided. The family concept of our Chinese people is deeply rooted in the bones. When we get married, we can start a career and live in peace and happiness. If our family is unstable, our hearts are not stable. Someone just said whether to discuss it again. I will tell you now, no need to discuss it. I will approve the plan application of the employee community. The company can immediately prepare for the relevant meticulous work.
If you have any questions, you can discuss with Mr. Mu and Mr. Lei at any time. I will only mention one principle here, employees who have made outstanding contributions to the company, researchers of the company, and front-line dual-employee families. Housing for employees’ families should be solved first. In Yilong, the growth of employees is the growth of the company, and the satisfaction of employees is the satisfaction of the company. Every employee of our company is every root and branch of the big tree of Yilong. We should not contradict the wishes and difficulties of employees with the short-term development and economic benefits of the company, and we should not position the relationship between the company and employees in a simple exchange of money and labor. This is a narrow vision. Only see sesame seeds but not watermelons. If Yilong wants to go further, then from now on, as Yilong’s managers, everyone should be accustomed to seeing further. I hope everyone can find their accurate position and value in Yilong…”
Long Liexu's speech and decision that day spread throughout the company in one afternoon. Even sales staff who were doing business in other places knew that after buying a house became more and more luxurious and greatest wishes for more working-class people for a lifetime, this news blew into the hearts of every employee of the company like a refreshing spring breeze, making many people feel a little restless. How can you not excite someone when you meet such a boss?
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Chapter completed!