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After Zhang Lu deliberately paused, especially waiting for the translator to pass the words over, then he saw the other party's reaction clearly, and then he slowly spoke again!

"I'm a loyal Nikon user, but there's no way to get personal feelings in the business world.

Furthermore, it is still unknown whether the important investors of our company and several major shareholders are Nikon users.

However, one thing is very certain, that is, these major shareholders are very supportive of the development of their own enterprises.

The reason why we made such a large investment this time is to expand production capacity and reduce the price of chips.

Only when the chip price drops, the electric vehicle industry may usher in better development.

These major shareholders of me have experiences in investing in electric vehicles.

They invested in my company, and their purpose was to get the cheapest chip supply.

Now that we have made technological breakthroughs in China, they naturally hope that I can purchase domestic lithography machines." Zhang Lu looked very embarrassed.

Nikon's chip department head heard the translation words like shareholders and investors.

Naturally, I also understand the dilemma Zhang Lu is facing now.

However, whether you understand or not, whether you can accept it is another matter.

With a breakthrough in the Zanhuajia technology company, as a competitor, it is naturally impossible to sincerely congratulate the other party for its technological breakthrough.

The market for the 28-nanometer production process is getting smaller and smaller, and the cake is just that big.

If one more participant is added, the previous stakeholders will allocate less and less cake.

Faced with the fixed cake size, those who participate in the distribution have only two ways to get more.

The first path is to work hard and strive to match another cake in addition to the 28-nanometer production process.

Samsung and TSMC have exclusively enjoyed a large cake of seven nanometers and five nanometers in the latest technology field.

For Nikon, at least with their technical strength, this path cannot be achieved.

When this road is not accessible, another road must be considered.

At the known cake size, if you want to distribute more, you can only plunder from others.

The flower grower has made technological breakthroughs and is already qualified to participate in the distribution of cakes.

What Nikon has to do now is to take back from the flower grower at all costs, and it should have belonged to him.

"Mr. Zhang, I can also understand the patriotic enthusiasm shown by several shareholders of your company.

However, the market is ever-changing, and any opportunity to make a fortune is fleeting.

New technologies are changing with each passing day. I heard that TSMC has opened new factories across the ocean.

I believe that it will not take long to mass-produce the seven-nanometer and five-nanometer processes across the ocean.

The start of mass production of the new factory means that a large number of products will appear in the seven-nanometer and five-nanometer market.

No one can guarantee that there will be oversupply at that time.

Once there is oversupply, chips of seven nanometers and five nanometers will inevitably reduce their prices.

Once this price reduction hits the ten-nanometer and fourteen-nanometer process, or even the twenty-two-nanometer market, then the three production lines that your company wants to put into production will inevitably encounter setbacks.

Our technology is very mature and we can sign a construction period agreement with your company.

Before TSMC's factory in North America is officially mass-produced, our company can promise to complete all new supporting facilities for your company in South Africa to ensure that mass production starts in a very short time.

Please be sure to consider our suggestions carefully. The technological breakthroughs made by your country's technology companies are indeed encouraging.

However, the technological maturity of the entire production line may not be comparable to that of our Nikon company.

Time is money, Mr. Zhang should not miss the market opportunities for a moment of impulse.

.

If Mr. Zhang can convince your company's shareholders to support you in purchasing our Nikon equipment, our company is willing to continue to give the best conditions." In order to get the order and to make this business worth more than 10 billion US dollars successfully traded in your own hands

The person in charge seemed a little excited at this moment.

If this business worth tens of billions is really promoted by oneself, and it is under the premise that the flower grower has made technological breakthroughs.

Even more, the company is eager to make some progress in the chip manufacturing industry.

Once the contract is signed successfully, your position in the company will inevitably rise.

It is not an exaggeration to say that it is a big hero in the company's chip department.

This business is not only very important to the company, but also to his personal career.

With such a life experience, you will definitely be able to enter the company's decision-making level in the future.

After listening to the translated retelling, Zhang Lu's expression changed from the indifference he had just now to a little gentler.

And it was this subtle change that seemed to have caught a life-saving straw in the other party's eyes.

Obviously, the head of the chip department believes that his own words have successfully persuaded Zhang Lu.

As the founder or CEO of the company, sometimes you have to surrender to investors and major shareholders.

However, after all, he is the executor of the company and is watching the important opportunity to make money. At this time, as long as he is a qualified businessman, he will definitely not be willing to miss such a great opportunity to make money.

Flower Planters have only made technological breakthroughs, and it is estimated that it will take half a year to go before mass production.

Although lithography machines are the most important link on the production line, the supporting facilities of an entire production line also require some time to develop and test.

Even if the Chinese flower shop has made breakthroughs in other equipment on the entire production line, it lacks the most critical component of the lithography machine.

Even so, it will take some time to match, combine and debug the entire production line.

And such testing time is the most precious thing in the consumer market.

If TSMC makes rapid progress in North America, the factory will soon put into production of seven nanometers and five nanometers on a large scale.

There are even rumors that a 14-nanometer production line will be put into production in North America.

If the output is astonishing, it will inevitably lead to a reduction in the price of similar products on the market.

Once the price is moderate, will the original electric vehicle manufacturers, the original models of 28-nanometer chips, suddenly turn to use 14-nanometer chips to replace them?

No matter how sci-fi electric cars are, for businessmen, this is just a product that moves into the consumer market.

Switching from a 28-nanometer chip to a 14-nanometer chip can also be promoted in advertising and marketing.

At the same time, the fourteen-nanometer chip consumes less power and has stronger performance.

Various data processing for cars will also be faster.

Just like mobile phone manufacturers, many new products launched by manufacturers always boast about how advanced and leading their hardware is.

If this marketing model is transferred to electric vehicles, this is a very mature marketing plan.

As long as the price of a 14-nanometer chip is not much more expensive than that of a 28-nanometer chip, I believe that some car companies will choose and load their new products.

Once the first one is on the market, this arms race will only intensify.

Even other car companies will go beyond 14 nanometers and simply purchase ten-nanometer or seven-nanometer chips.

Once this selection becomes a trend, the original 28-nanometer order will inevitably be cut.

In the end, backward technologies will gradually be eliminated.

Fortunately, there is a global chip shortage and the price of chips remains high.

In such a general environment, there are only a few car companies and a few models that use the most advanced chips.

Although the use of state-of-the-art chips can benefit advertising and also allow users to have a better experience.

However, the global economy is in a downturn, purchasing the best chips will inevitably increase cars

The cost of the vehicle.

This is obviously contrary to the global economy, and it is inevitable that it can only make a gimmick and not a lot of money.

The person in charge of the chip department is also quite familiar with the Huahua family and knows that the Huahua family has an electric car that sells very well.

An electric car that can drive home for more than 20,000 yuan is like an electric toy and should not be called a car at all.

But even such cheap industrial products are indeed a star product with excellent sales.

This can also prove that consumers have to bow to the cruel reality when they lack financial capabilities.

The global market is in this contradiction at this time.

Due to market competition, many car companies hope to provide diversified configurations, in addition to this cheap industrial product, most car companies hope to launch faster, more luxurious accessories, and a longer process of form.

, and smarter devices.

This has led to the increasing premium products on the market.

And those cheap products will only get cheaper and cheaper, and even the filter element of an air conditioner is not installed.

This contradiction has both a crisis and a huge business opportunity.

As long as we can seize the opportunity, we can quickly mass-produce the 28-nanometer chip supply market.
To be continued...