Chapter 163: The Dust Settles, The Corner Comes(1/2)
Tianshu Studio’s Weibo announcement was posted at ten o’clock in the morning.
By the time it was eleven o'clock, there were already comments and tens of thousands of likes, and the attention of Tianshu Studio had soared to more than 200,000.
[Damn! When I saw this so early in the morning, I was really angry and distressed]
[Holy shit, this is too tragic, right? It’s free if you buy it out? How can you make money then? 】
[Tencent is really not a thing. If it forces small manufacturers to do this, if no one can make money, it will be the only one.]
[Free doesn’t necessarily mean you can’t make money, right? If you download more and play, at least you can get some advertising fees, which can be regarded as a rescue]
[I don’t know what you are worrying about. Fruit Assassin has made millions of dollars abroad, so what else is missing from you?]
[How much did Tenggou charge upstairs? Brothers who are rich, can we make money together? 】
…
The comments section was filled with excitement. Everyone was moved by Tianshu Studio's decisiveness and expressed their distress.
However, there were also some comments that were quite shady, so they were criticized hundreds of times by other netizens, and they were immediately deleted and shut down.
Until 12 noon.
Fruit Assassin is officially launched on all major platforms and can be downloaded for free!
Five minutes after it went online, it had 3,000 downloads.
Within ten minutes of being online, the number of downloads exceeded 10,000.
Half an hour after it went online, the number of downloads exceeded 50,000!
Fruit Assassin rode the torrent of public opinion. Only half an hour after it went online, the number of downloads had already surpassed that of Q Fruit Ninja, which was launched at noon the day before yesterday, and formed a crushing trend.
And this number is still rising, and there is no easing trend yet.
At the same time, the latest messages from netizens appeared in the comment area under Tianshu Studio.
[It made me laugh! The link to the opening screen advertisement of Fruit Assassin is a lawsuit announced by the court on the official website. It was just filed this morning about Q Fruit Ninja plagiarizing Fruit Assassin]
[Hahahahaha! Well done! Support the Fruit Assassin!]
[This trick is too damaging hahaha! But I like it]
[I can’t even laugh out loud. I haven’t played the game yet. I just watched the announcement for ten minutes]
[The game is really fun! I didn’t download Q Fruit Ninja yesterday when I was accused of plagiarism. I just played a few Fruit Assassins. It’s really interesting. I feel like I could play it all day long. It’s so magical.]
[Damn it, I just bought Q Fruit Ninja’s Resentment! I just played Fruit Assassin, and I can only say that it is worthy of Tengxin. I can copy many games without changing the gameplay]
[Brothers, look at my screenshots, I’m going to die from laughter! The Penguin Ninja in Q Fruit Ninja actually said “We assassins should...” in the lines he said. I just found the exact same sentence in Fruit Assassin.
】
[Are you really going to copy even the article? 】
[In this way, Tencent is really cheap. Our Chinese studios all use “Assassins”, but one of his big companies ends up using “Ninjas”? 】
[Fruit Assassin also sells skins, you can support it. A single skin is 3 yuan, and the package of blade special effects and background board skin is 5 yuan, but the whole store is 40% off in the first week. A package only costs 3 yuan.
】
[Holy shit, Fruit Assassin is really conscientious. I clicked to buy the skin, but he gave me a prompt, saying that I only need to complete some achievements, and if I save enough achievement points, I can redeem them for free. I have to pay.
Are you still reminding me of this thing?】
[Hey, I have such a bad temper, why do I insist on buying it! What does it mean to give you money and then push it out? 】
[One thing to note, I just did some research. The achievement system of Fruit Assassin is quite complete. At least according to my current estimation, if you play with peace of mind for a few days, you can directly redeem the three skins in the skin mall.
Need to spend money]
[But I have already spent money to buy it. Hey, the three skin packages don’t even cost ten yuan, and the Chinese dragon skin is so cool! 】
…
In the office of 360 Group, Zhou Hongyi, the founder and CEO of the group, is immersed in processing documents.
By noon, it was almost time to eat. He went to the company cafeteria to get a meal. After sitting down, he took out his mobile phone as usual. While eating, he glanced at the news on Weibo. As a result, he saw that many fans were posting on Aite.
.
Click in and take a look, wow!
Good guy.
After Zhou Hongyi saw the official statement from Tianshu Studio, her eyes suddenly lit up and she couldn't help but say "beautiful"!
Well, this move of buying out the system and switching it to free is quite similar to the way he decisively set a free strategy for anti-virus software back then.
When I think about the fact that the Q-fruit Ninja copied by Tencent's Motan Studio is still on a buyout basis, Zhou Hongyi can already foresee the fate of Q-fruit Ninja based on Zhou Hongyi's understanding of netizens.
If you say that Tianshu Studio still maintains the buyout system at this time, it will naturally get practical support from many more conscientious and kind-hearted netizens.
But most netizens just talk about it verbally. It is very easy to criticize Tencent for being stupid, and it is very satisfying. It can also allow them to stand on the moral high ground and overlook a large company like Tencent, which can satisfy their own needs.
A sense of superiority.
You want these people to pay to support a buyout?
To be honest, it's difficult.
Maybe the momentum will be good at the beginning, but it will soon fall into decline. In the end, Tencent will use its huge QQ user base to help Q Fruit Ninja crush Fruit Assassin.
And now Tianshu Studio's free strategy can catch the Q Fruit Ninja off guard.
As long as you quickly occupy the user market and the player scale reaches a certain level, you will be able to make good profits whether it is skin fees or advertising revenue.
It was precisely because of this trick that 360 Security Guards was able to overcome obstacles all the way.
Thinking of this, Zhou Hongyi couldn't help but feel a little more sympathetic to the helmsman of Tianshu Studio.
Of course, the most important thing is that Tianshu Studio is strong enough and dares to go against Tenxin. Zhou Hongyi, who was rubbed on the ground by QQ back then, said that the young man has a future, and then forwarded this Weibo post from Tianshu Studio.
Just shout from afar.
[Don’t be afraid, if Tenxin dares to play dirty tricks, come to me and 360 will support you!]
Zhou Hongyi can also be regarded as a sweetheart.
When I was fighting against some degree and Tencent, I could post dozens of Weibo posts a day to angrily criticize Li Yanhong and Xiao Ma. I even went to court with Li Yanhong in the early days. After coming out of the court gate, I almost started a PK with Li Yanhong.
After Zhou Hongyi posted on Weibo, she downloaded a fruit assassin.
As a result, after clicking in, I saw the link to the opening advertisement. When I found out that it was the official website of the court, my eyes suddenly lit up and I was amazed.
"Awesome! I like this move!"
"What's going on?"
On the side, Du Yuejing, who was responsible for the development of 360 security software, came over just after finishing his meal. Seeing Zhou Hongyi's big reaction, he couldn't help but asked curiously.
Zhou Hongyi laughed loudly, shared interesting stories with him, and finally said: "Who is the boss of Tianshu Studio? This temper suits me. I have to get to know him if I have a chance."
…
In the afternoon, inside Mihuyou Studio.
The founders looked at each other in awe for a while when they saw the increasing sales of Fruit Assassin on various platforms.
“Is the free system so powerful?”
"How much profit will he get from this skin? Is the payment rate high?"
"The in-app purchase payment rate of free games has always been very low. Most of them are within 2%. A payment conversion rate of 3% is already very impressive. What's more, the pricing of his skin means that heavy Krypton players want more
There is no place to spend the money.”
Several founders were discussing the free system of Fruit Assassin. Seeing such rapid data, they thought about changing the buyout system recommended by Mr. Xu to the free system, and they felt a little bit in their hearts.
But they soon figured out that the situation of Fruit Assassin was rare and could not be copied casually.
"The first is public opinion." Cai Haoyu analyzed calmly, "Although it was a serious crisis for the Fruit Assassin after being plagiarized by Q Fruit Ninja, Mr. Xu handled it so beautifully."
"This wave of public opinion manipulation has directly made netizens naturally have a favorable impression of Fruit Assassin, and also focused public attention on the game Fruit Assassin."
"With such huge traffic, Fruit Assassin can rely on free strategies to capture a large number of players."
"As for a small studio like ours, if you want to find someone to gain traffic, you have to wait and see if they ignore you."
After such analysis, they finally came to a conclusion.
The free system is not advisable for the time being. Unless there are strong marketing methods, it is better to just buy it out honestly.
…
At three o'clock in the afternoon, in the office of Chief Planner Xiang Kangyu of Magic Pool Studio.
Wei Hong stood alone in front of Xiang Kangyu's office, his face looking very ugly.
"I think we can save a little more..." Wei Hong was not willing to let his hard work be crushed like this, and also hoped that Xiang Kangyu could give him more resources, "We can also make it free immediately, as long as we use QQ
Its huge user base can completely overtake Fruit Assassin."
"Oh, what about the tens of thousands of players who have paid now?" Xiang Kangyu glanced at Wei Hong, "I don't care about the income of about hundreds of thousands, but if you choose to return it to the players, your performance will definitely improve.
To be continued...