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Chapter 163: The Dust Settles, The Corner Comes(2/2)

We have to give a discount, but if we don’t pay it back, our public opinion will only get worse, and the higher-ups won’t agree.”

"Then, what about another way?" Wei Hong was frantically looking for remedies in his mind, and hurriedly asked, "For example, a first-week discount? Buy one get one free? Invite friends and get free? These are all ways."

"I advise you to give up this project." Xiang Kangyu shook his head, took out a piece of information from the drawer, and threw it in front of Wei Hong, "Well, this is a project that several other studios are working on recently."

Wei Hong's face was startled for a moment. When he picked it up and looked at it, his expression suddenly froze.

Tianguang Studio - cutting fruits every day.

Demon Studio-Fruit Knight.

Arctic Studio - Fruit Tycoon.

Looking at the project approval time again, it is basically around this week, and the Tiantian Cutting Fruit project was even approved a few days earlier than Wei Hong!

However, the other party obviously does not intend to completely copy Fruit Assassin. They are still making additions to the original Fruit Assassin and designing more modes. The development has not been completed yet.

Wei Hong: "..."

Damn, what a fuck!

Originally, he thought that he was one step ahead because of his sharp eyesight, but it turned out that this group of people also had a keen sense of smell, but Wei Hong himself was too impatient and became the one who stood out.

As a result, he was slapped to death in the mud.

Now the meaning of the game department is obvious.

Q Guo Ninja can no longer afford to support Adou. Instead of wasting resources on laundering and diverting money, it is better to find another way and start anew.

Anyway, with the huge user base of QQ, even if the above three games are released later, they can still rely on QQ to complete the releases first.

The best strategy now is not to respond to any current public opinion and let this storm dissipate quickly.

Wait until the public opinion subsides before launching other projects.

By then, those games will basically be able to differentiate themselves from Fruit Assassin, and they won't be copied like Q Fruit Ninja without even changing the text.

When some articles are published by then, and with Tencent's trolls and public opinion control, it can completely intensify the conflict between QQ players and other players. It's hard to say who is taking advantage of whose traffic.

After Wei Hong confirmed these projects, his face was ashen, his head drooped, and he looked very depressed.

"Okay, take care of your tens of thousands of users, and don't miss out on subsequent version updates. Maybe there will be another chance?" Xiang Kangyu comforted casually, "Wait until you have new ideas, then decide whether to stop operations.

Or throw it to the follow-up maintenance team."

"Okay..." Wei Hong nodded with difficulty, knowing that the matter could not be undone.

After all, he is just a small planner in Motan Studio. After making a game, there are procedures to obtain various resources. Tencent cannot go to war just for a small game.

Especially when there are other competing products under development within the company, even the ban on links to news related to this public opinion on QQ is an emergency measure to restore the company's reputation and has no right to plan.

Half a dime relationship.

Currently, Fruit Assassin has more than 100,000 downloads and is on the way to 200,000, while Q Fruit Ninja doesn’t even have 30,000 players yet, so failure is a sure thing.

Wei Hong did not struggle anymore and walked out of Xiang Kangyu's office with a disappointed look on his face. After sitting back at his desk, he patted his face and cheered up.

Then he began to browse domestic and foreign game news again, trying to find the next easier target to hunt.



At six o'clock in the evening, inside Tianshu Studio.

The employees who were eating lunch boxes were watching the situation online and having heated discussions, with smiles on their faces and in a very happy mood.

To be honest, after learning that their game was plagiarized yesterday, they were actually a little panicked.

After all, if you choose to work in the game industry, you have more or less heard of Tencent’s bad reputation.

Many game manufacturers can produce some good games initially, but once they are targeted by Tencent and their players and market are taken away, they will immediately fall into an abyss of no return.

Either be incorporated or disappear from view.

Game companies that can survive Tencent's pursuit and interception basically have their own unique skills, otherwise they will not be able to survive in the domestic market.

And this time Tianshu Studio’s counterattack was perfect.

It also allowed employees to witness a classic public opinion marketing, and they became more confident in their own company. They were even more motivated to work and did not feel tired when working overtime at night.

In the office, Yan Chijuan was standing next to Xu Xing, looking at the Fruit Assassin game data displayed in the background with him.

In just one afternoon, the number of downloads across all platforms quickly exceeded the 150,000 mark.

You know, today is Thursday, and many young players have no time to surf the Internet. By the weekend, this increase is expected to increase.

Especially for a game like Fruit Assassin, it’s fine if you buy it on a buy-out basis. Once you choose to make it free, it will immediately produce a rapid fission and propagation effect among the player base.

Xu Xing estimated that it would not be difficult to break through 300,000 downloads today, and by Saturday, it should be able to break through 1 million downloads.

However, what he is more concerned about now is the payment rate of Fruit Assassin.

As of 6 p.m., Fruit Assassin has been online for six hours and has been downloaded 156,000 times. Among them, the number of paying players has reached an astonishing 10,000, with a payment rate of about 6.7%.

This is much higher than the 3% payment rate of regular free games.

But Xu Xing knows very well that the payment rate of Fruit Assassin is obviously on the high side. As the number of players increases, it should slowly return to normal in the future.

But as long as we try to maintain a payment rate of about 4% to 5%, the domestic income will not be much different.

Now there are only 150,000 players, and the sales in one afternoon have reached 50,000 to 60,000.

Once the download volume of Fruit Assassin exceeds 10 million or even 100 million in the future, then the 50,000 or 60,000 will have to expand to hundreds or even tens of millions.

This is an afternoon's flow.

Of course, the actual situation cannot be calculated so roughly, but as long as Fruit Assassin grows up, it will not be a problem for domestic monthly revenue to reach tens of millions.

Especially when the number of players is large enough, the revenue from open-screen advertisements will have to be in the millions or even tens of millions every month.

It can be said to be a real money tree.

"The update plan for subsequent versions can be put on the schedule." Xu Xing said to Yanchi Jiu, "The studio should expand its recruitment this weekend, and several people will be arranged to be responsible for the maintenance and update of Fruit Assassin. In the past few days, you can first

Work hard alone."

"It's okay, I'm not working hard." Yan Chijuan said honestly, and glanced at the door of the office. Seeing that no one came in, he silently walked behind Xu Xing, put his hands on the boss's shoulders, and massaged him to relax.

Xu Xing narrowed his eyes in contentment and enjoyed Yan Chiju's service. His soft little hands squeezed his shoulder muscles, which was indeed very comfortable.

During his break, Xu Xing looked at the public opinions on Weibo again, and the reactions from netizens were all expected.

To be honest, he has no interest in whether Tencent copies or not. In his previous life, he did not make games, and he also played many so-called junk games owned by Tencent.

As for plagiarism, it is said that there is a lot of plagiarism in games in the world. Regardless of whether it is a domestic or foreign game manufacturer, there are basically all kinds of plagiarism cases, but most of them are ignored, because if this thing really needs to be identified in this way, God

There are not many games out there that can escape.

Therefore, the legal definition of game plagiarism has always been very vague. Most accusations of plagiarism can only end up in mutual criticism between players.

Over time, this has become a tool used by major manufacturers to refine players and build fan base.

Basically, as long as it's not just a cover-up, then game manufacturers won't really use knives or guns.

Even if a lawsuit is filed, it is probably just for the traffic behind the lawsuit, and it doesn't matter who wins or loses.

The final result is that the passionate players are tricked by two scumbags, and then they willingly pay for their own money, and they regard the players opposite as their enemies in their eyes.

But as long as you join the scolding war, no matter what you say is good or bad, you are just adding heat to the game between the two parties.

The reason why Q Fruit Ninja failed to defeat Fruit Assassin is actually very simple.

First, plagiarism by Tencent has been regarded as a consensus within the industry and outside the industry. When netizens heard this news, they basically criticized it directly. Even QQ users did this, which can easily lead to one-sided public opinion.

The second is that Q Fruit Ninja did not think clearly about the characteristics of the domestic market, and also chose the same buyout strategy as the Fruit Assassin in North America, which directly ruined the chance of a good start and failed to accumulate enough players in the first time.

If Wei Hong were smarter, he would choose to start for free, rely on the advertising space on QQ in the past two days to attract traffic, and then organize some first-time deposit activities to increase the number of players to more than 100 or 200,000.

If the Fruit Assassin wants to come from behind, he still needs to fight and compete again, and he won't win as easily as he does now.

After thinking about this clearly, Xu Xing breathed a sigh of relief. After closing Weibo, the matter was over.

At this time, his phone suddenly vibrated.

It was a call from Xu Yi.

"Hello, uncle?"

"I brought someone here, are you ready to receive them?"

"Oh?" Xu Xinglai became more energetic, "How many?"

"Three."

"Okay!" When Xu Xing heard the news, he was happier than confirming that the Q-Ninja had burped. He immediately said, "I'm in the office. You can bring someone up. I'll pick you up at the elevator."

After hanging up the phone, Xu Xing took a deep breath and his eyes gradually became serious.

The incident of Fruit Assassin being plagiarized can only be regarded as a minor incident.

What you prepare to do next is the key to the future development of the company.

"Boss, who's here?" Yan Chiju pinched Xu Xing's shoulder and asked curiously.
Chapter completed!
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