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Chapter five hundred and ninety fifth plan

“This question is good.”

Jester smiled, then nodded and continued.

"I have this plan. This crowdfunding plan is guaranteed by our Mars Entertainment. Of course, this is the situation at the beginning. If other companies can participate in this plan, the companies that guarantee and review will of course expand accordingly. That is to say, after the initial fundraising target is reached, the project will begin."

"However, we will only pay half of the fundraising, and the remaining funds will be paid to the developer for the game development after the practical development results are received by the Audit Committee."

After listening to Jester's explanation, Mark Seney also nodded. Although this idea was a bit rough, it was obviously feasible.

After a moment of pause, Jester continued to speak.

"Actually, I just thought about this crowdfunding plan. This plan is not just some interesting ideas and creative, but even many sequels of the game. When we don't know whether current players are really interested in these sequels, we can use it as a test of the market. For example, we want to release the sequel to "Avengers", but because it hasn't been released in a few years, we don't know what players are expecting for this game."

"Then, we can use the sequel to "Avengers" to crowdfund this crowdfunding website, look at the players' reactions, and you will naturally know what the popularity of this game is now."

"I still have a lot of ideas about this, and it's not just limited to the game, but they all need to be discussed for a long time."

After listening to Jester's explanation, time flies very quickly. Although he has not completely convinced Mark Seney, he has temporarily agreed to Jester's plan. After the project and plan are improved, he is discussing this issue. Although Jester has absolute decision-making power in Mars Entertainment, he has basically never used this power.

Generally speaking, when encountering any problems, internal discussions will be conducted.

Internal discussions will discuss the most appropriate and perfect version or planned version. In a few days, it will be another routine high-level meeting, so the two decided to discuss the crowdfunding issue in detail during this high-level meeting.

After Mark Seney left, Jester recalled what happened before.

At that time, when Maxene delivered coffee to Jester, he did not think of any very good topic of the opening speech of the GDC Global Gamer Development Conference.

But after hearing what Mark Seni said, he naturally thought of a website that was very famous in later generations.

kickstarter.

That is, many domestic gamers call it beggar network.

Founded in April 2009 in New York, USA, this website is a crowdfunding website platform designed for companies with creative solutions.

Committed to supporting and inspiring innovative, creative, creative activities. Raise small amounts of funds to the public through online platforms. It makes it possible for creative people to obtain the funds they need so that their dreams can come true.

kickstarter provides a platform for "creative, ideas, but lack of funds" and "having funds and willing to donate money to support good ideas". kickstarter believes that a good idea can be quickly spread through appropriate communication; at the same time, gather the strength of everyone to gather funds and spiritual encouragement. It can allow you to practice your own good ideas more practical and courageously.

Of course, his fundraising scope is not just about games, but about all projects that can be invested in.

The operation method is relatively simple and effective: one side of the platform is someone who is innovative and eager to create and create. The other side is someone who is willing to fund them and then witness the emergence of new inventions and new products. The creative activities of kickstarter website include: music, web design, graphic design, animation, writers and all activities that are capable of creating and influencing others.

Anyone can donate a specified amount of funds to a project, and the website charges a very low commission, and the threshold is so low that it cannot be lower. For example, Margin Callahan, California, hopes to create a new comic about half-human and half-demon. The first issue of creation and promotion costs are expected to cost $1,500. Therefore, she wrote an introduction letter to the website, hoping that someone can provide a small donation. The reward for donors is that donating $5 can get a comic book with the author's signature, and donating $100 can get a package with the protagonist of the comic story. Of course, only if the donation received exceeds $1,500 will her promise be fulfilled. As a result, she has the donation in a very short time.

The website creativity comes from one of the Chinese founders, with the Chinese translation of Chen Peili.

His official career is a futures trader, but because of his love of art, he opened a gallery and often hosted some concerts. In 2002, he was forced to cancel a planned concert at the New Orleans Jazz Festival due to financial problems, which made him very disappointed and began to build a website to raise funds. Perry Chen recalled: "Money has always been a barrier in front of creative careers. We often suddenly have some good ideas in our minds, wanting to see them have the opportunity to achieve, but unless you have a rich dad, you don't have the chance to do it."

After a long wait, kickstarter finally went online in April 2009.

Of course, for gamers, the most famous example of kickstarter should be about crowdfunding for a game called "Star Citizen". This can be said to be the most successful project in the entire kickstarter. It has raised more than 100 million US dollars in development funds. Among the entire kickstarter, this is the most.

There is also crowdfunding for Inafune Keiji, crowdfunding for the spirit of Tsokyo Igarashi's "Castle of Devils", and crowdfunding for "Shenmu 3", which has been a huge success in the 15th e3 exhibition.

In fact, the reason why Jester was able to think of crowdfunding from Mark Seni's words at the first time and used it as the theme of his GDC Global Gamer Developer Conference, in addition to this, it is indeed the best news for all independent producers participating in game development in the world, and it is because he was recalling every bit of "Shenmur 3" before.

Therefore, I still remember the crowdfunding.

Moreover, in Jester's opinion, this is indeed a very good place to develop the sequel.

In fact, in addition to the simple routine introduction to job hunting, in addition to its own functions (crowdfunding funds), it is actually a unique and interesting website that can satisfy the curiosity. You can encounter various kinds of projects that are full of imagination, such as crowdfunding for civilian space navigation solutions (low-cost solar sails) and so on. Don’t be dissatisfied. By the time of writing this chapter, the project raised 618% of the original planned funds, totaling 1.2 million US dollars.

In fact, this is indeed a great thing for many declining game companies or game designers who want to start their own businesses.

For example, Jester does not object to the producer's independence from Mars Entertainment, but it is not so easy for a producer to independently find an investment. So at this time, he can refer to such a crowdfunding website to allow players who previously supported him to pay for the new store in his mind in advance.

Although times are different, the deeds are indeed interchangeable.

For example, in Jester's memory, there are several such examples, first of which is the father of the Mega Man, Keiji Inafuri.

This should be the first big brand or legendary producer to go to beg for food on the beggar website. Fans are passionate about calling him Second Brother.

The second brother's career is a great achievement. In addition to "Ghost Warrior" and "Mega Man", he has also participated in the production of "Street Fighter" and "Resident Evil".

In addition, there should be some people who have a little impression of his sharp criticism of "Japanese games are over". In short, he was a once powerful and typical Japanese celebrity game producer. After leaving Capcom for many years, he crowdfunded his work "Maight No.9" as an independent game producer on kickstarter. This work spiritually inherited the mantle of "Mega Man". It is natural that the appeal of "Mega Man" is not to mention. This project eventually raised 3.8 million US dollars for Inafuri Keiji, which is 400% of the original goal. By the way, this crowdfunding goal was announced to be achieved after it was launched. If you don't watch "Shenmur 3", this is one of the fastest projects to achieve the crowdfunding goal in terms of jobs.

There is another legendary producer, Igarashi Takaji, the father of "Castle of Demons".
Chapter completed!
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