For Chen Qiaoshan, Lenovo's problem is not a problem at all.

As the first generation leader of Lenovo, Liu Laoshuai has the reputation of being the "godfather of the business world" in China. I'm afraid that few people don't know what he and Lenovo are doing.

Chen Qiaoshan spent a long time explaining Lenovo’s problems in recent years in detail, basically speaking according to the script.

In his opinion, it was a problem that was taken for granted, and it was a bit surprising in Cai Jinyong's eyes.

It is difficult for outsiders to see the rise and fall of a company.

Even listed companies like Lenovo will find problems from their financial reports.

Lenovo's Internet layout is no secret in China. The fm365, which invested a huge amount of 100 million yuan, failed, but it earned more than 2 billion yuan from those Internet computers. Is this a failure? It is difficult to explain clearly which one is right and who is wrong.

Lenovo is engaged in research and development, and insiders have heard of this.

Cai Jinyong was surprised. He found that he couldn't figure out the junior brother in front of him. When he was as old as him, he was still worried about how to fill his stomach. However, Chen Qiaoshan was able to find the problem from clues and reveal the inside story of the industry that outsiders could not detect. Could this be another genius?

Although Cai Jinyong had questions in his mind, he was not in a hurry to know the answer.

After listening quietly to Chen Qiaoshan's analysis of the failure of Lenovo's strategy, he confirmed it with the information he learned. There was almost no difference between the two. After Chen Qiaoshan finished speaking, Cai Jinyong finally asked the question in his heart: "Where did you see these analyses?"

Chen Qiaoshan didn't hesitate at all and said shamelessly: "I analyzed it myself based on the news reported by the media."

After a long time, Chen Qiaoshan has become accustomed to taking the history in his memory for himself. What is mine is mine. If you have any questions, you will play while playing.

He had completely figured it out. If he didn't even have this little enlightenment, he would not be able to live his life in the future.

Cai Jinyong was not surprised by this answer. Not long ago, Lenovo was still holding the blame for the leak of the fund raising plan in the merger and acquisition plan. After several investigations, there was no channel for the leakage, so it could only be left alone.

Cai Jinyong knew that there were geniuses in this world, and there were many geniuses in the financial world, but it was really rare to see Chen Qiaoshan.

He has read Chen Qiaoshan's articles. Whether it is his judgment on corporate issues, the trend of the stock market, or the prediction of the macro economy, it is completely different from the judgments of most people.

Although it is often criticized, as an insider, Cai Jinyong gradually gained enlightenment. Perhaps like Paulson's recommendation, Chen Qiaoshan is a financial genius.

At this point, there was no need to continue asking questions during the interview.

Cai Jinyong's curiosity was at work and continued to ask another question: "What do you think Lenovo will do next?"

Chen Qiaoshan said confidently: "Lenovo's diversification attempt failed. For a company, if you want to become bigger and stronger, you can only choose internationalization."

Cai Jinyong refused to comment, but just nodded and signaled the other party to continue talking.

Lenovo hired Goldman Sachs as a financial consultant and acquired ibm's PC business is still a business secret now. Naturally, he would not say much to avoid slandering people, but it would be okay to listen to other people's opinions.

"Lenovo's major layoffs are said to be for strategic transfers on the surface. In my opinion, this is an excuse. The real purpose is to prepare for the upcoming internationalization."

Cai Jinyong's eyes lit up, and Chen Qiaoshan's view was quite novel.

Even though he had known that Lenovo had the intention to acquire ibm, when he saw the news of Lenovo's layoffs, he did not expect that there was such a deep intention hidden inside.

Cai Jinyong became more and more curious. Could this be the so-called economic intuition?

He couldn't help but ask again: "What do you think Lenovo's internationalization strategy will go?"

“Mergers and acquisitions.”

Chen Qiaoshan’s answer is simple and crude.

"Why?"

Chen Qiaoshan explained: "If Lenovo goes global, its brand awareness and reputation will not meet the requirements of internationalization, and the difficulty may be more difficult than diversified development in China. The easiest way is to conduct international mergers and acquisitions..."

"Wait." Cai Jinyong interrupted Chen Qiaoshan directly, and he asked: "What is brand reputation?"

The concept of brand is an intangible asset and is the most important part of a modern enterprise. Today's brand effect is subdivided into popularity, loyalty, recognition and positioning. What's going on with this reputation?

Chen Qiaoshan knew that he had said too much, but he didn't think there was any problem.

This word was not copied by him. It has a complete theoretical system. With the popularity of the Internet, its reputation will sooner or later become well-known. He just went a few years ahead of schedule.

"This is how I understand it. The so-called reputation is the consumer's sense of identity with brand value."

After hearing his explanation, Cai Jinyong was a little disappointed. He said, "Isn't this the brand's popularity?"

“The two are different.”

Chen Qiaoshan continued to explain: "Value cannot be equated with the recognition of brand value. Simply put, reputation is the reputation of brand value. Visibility can be expanded by spreading and increasing advertising efforts. But reputation cannot be achieved. This depends on management..."

A good interview was disturbed like this.

Cai Jinyong is not a brand building, and Chen Qiaoshan is also a layman, but every question and answer is very harmonious.

As for the interview, neither of them cared about it.

"Dongdong!"

Just as they were having a good time chatting, someone suddenly knocked on the door of the office. The two stopped talking and realized that the topic seemed to be deviating from the direction.

Cai Jinyong was a little surprised. In so many years, this was the first time that someone was talking about the topic during the interview. He felt a little uncomfortable and straightened his body, and then said, "Please come in!"

"Mr. Cai, how are you doing here?"

Li Dan came in. She looked at the two people in the office with a sceptical look on her face, and then continued: "We have completed the interview here, look..."

Cai Jinyong subconsciously looked at his watch. A full hour had passed. He was very surprised. Even the formal staff interviewed was not more than thirty minutes. He didn't expect to chat with the person in front of him for so long.

"My side is almost the same."

Li Dan secretly complained in her heart, "There is no reason why the interview takes so long, but in front of this person, she did not dare to show any dissatisfaction at all."

Due to Li Dan's intervention, the two people's topic of brand reputation failed to continue. Cai Jinyong was a little dissatisfied, but today it was obviously not suitable to continue chatting, so he had to end the interview in a hurry.

What surprised the entire Goldman Sachs representative office was that Cai Jinyong personally sent Chen Qiaoshan out of the office. Is this an interview?

Many people secretly wondered in their hearts, could this be the younger brother of which family, but it didn't look like it, and finally put a business card in it. What the hell is it?

Li Dan became more and more curious, and she didn't want to ask anything. When the boss returned to the office, he led Chen Qiaoshan into the reception room.

Chen Qiaoshan once again became the focus of everyone's attention. After interviewing alone and delaying so long, everyone was hesitant. Fortunately, there were many admissions this time, otherwise something might happen.

Li Dan gave a few more words before saying, "Okay, today's interview ends here. Everyone will go back and wait for the specific notice. The message will be sent to your email address as soon as possible. Please check it carefully."

Everyone did not delay any longer and quickly disbanded.

Li Dan did not relax. She knocked into Cai Jinyong's office with a stack of resumes.

"Mr. Cai, how is Chen Qiaoshan's interview situation?"

Cai Jinyong was frowning and staring at a piece of A4 paper on the table. Hearing this, he replied without raising his head, "It's very good."

Li Dan was stunned. This was a very high evaluation. Thinking of the scene just now, she asked carefully: "Mr. Cai, then I will put Chen Qiaoshan on the big list."

"No, call him back!" Cai Jinyong finished speaking, with a smile on his face.

Li Dan almost cried. What was going on? A few summer students were recruited? Where did so many twists come from? There were too many situations.

"Give me his resume."

Li Dan was still complaining in her heart, and the boss had new instructions. She didn't react for a while and handed over all the resumes in her hand.

Cai Jinyong glanced at her, said nothing, flipped through it, took out a piece of it, and pushed the rest back.

Li Dan was a little helpless, the busier she became more and more messy. Taking advantage of the time, she took the opportunity to take a look at the A4 paper on her boss, and saw that it said "Concentration, concentration, professionalism, brand reputation..."

Li Dan only dared to glance at him and withdrew her gaze. She couldn't suppress her curiosity and tried to ask: "Mr. Cai, how to deal with this Chen Qiaoshan."

"Don't worry, I'll do his business."
Chapter completed!