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Chapter 373 Commercialization

Online live broadcasts have been around for a long time in China. As early as 1999, Tsinghua held an online live broadcast to conduct a roadshow for Tsinghua Unigroup's listing, which has since kicked off the domestic live broadcast.

In 2001, the China Securities Regulatory Commission officially issued a notice that online roadshows changed from spontaneous market behavior to mandatory requirements. Online live broadcasts have taken root in the financial industry for more than ten years.

Dong Ying is knowledgeable. Currently, there is only one website in China that can do roadshow live broadcasts, which are personally designated by the China Securities Regulatory Commission. If it works, she is willing to do a live broadcast again. Although the platform charges not low, for a company that intends to list, tens of millions of underwriting fees are spent. Naturally, this amount of money is not seen. It is always more cost-effective than ground roadshows. Not to mention anything else, the hospitality fee for various names is an astronomical figure.

But the problem is that the website is not popular, let alone investors, Dong Ying even suspects that the interactive netizens are all hired, after all, it is just a formality to go public.

"Do you have the ability to do live videos on the forum?" Dong Ying grasped the point of the problem. Live broadcast is still a blind spot and is in an unregulated state. Qingshan Forum is indeed not qualified, but Chen Qiaoshan still said: "Don't worry about this, the hardware is definitely fine."

Dong Ying was a little curious and couldn't help asking: "Aren't you a forum? How could there be a live broadcast system? As far as I know, the roadshow system has cost nearly ten million with equipment."

Chen Qiaoshan asked with a smile: "Director Dong, we will definitely not be able to compare with each other's big business, but don't worry about technical matters. Besides, our forum has gathered a large number of investors, which other companies cannot compare with each other."

Dong Ying is not easy to be convinced. She thought about it for a while and was a little confused. She was not afraid of spending money, but was afraid that it would be useless for a while. "Mr. Chen, is your method effective?"

Chen Qiaoshan smiled and said, "I don't know if it's useful or not, but do you have any choice? Dazu Laser hit the limit again today. If this continues, the breaking time is just around the corner."

Dong Ying was so angry that she gritted her teeth on the other end of the phone, but she didn't dare to show her slightest idea. Since she had something to ask for, she had to put her down and do it. "What do I need to prepare?"

"Nothing is needed, you can just give it a hand. Of course, it's better to send a few that are worthwhile, otherwise the investors won't buy it."

Chen Qiaoshan knew that if things were done, the financial version would probably be very popular. The first online briefing for listed companies was enough to brag for several years. His purpose was more than that. This is the beginning. Investor briefings, shareholders' meetings, performance promotions, additional issuance promotions, product promotions, etc. With the help of a huge market, it is also a way to monetize traffic.

Of course, the audience of live broadcasts are stock investors, and Chen Qiaoshan is not ready to create an internet celebrity.

"Director Dong, although I can't guarantee the effect to you, there is one thing I have a way to prevent the stock price of Dazu Laser from continuing to fall." In order to attract customers, Chen Qiaoshan spared no effort.

"What method?" Dong Ying was a little suspicious. She had been in the securities industry for more than ten years and had never seen anything before. She was helpless about the current situation of the company. The fund ran away and the small san wanted to escape. If this continues, the other shareholders of the company will definitely not calm down.

Chen Qiaoshan said: "We will talk about this after the live broadcast is over. What are you watching?"

Dong Ying was helpless. Although she wanted to stab Chen Qiaoshan twice, she could only accept it, "I hope you will do your best."

"Don't worry, I always say what I say." Chen Qiaoshan agreed, "By the way, when are you going to do it?"

"The faster the better." Dong Ying had no other choice but to treat the dead horse as a living horse.

Chen Qiaoshan was not surprised. After thinking about it, he said: "It's too late today. It's tomorrow night. It starts on time at 6:30 tomorrow night. I have to help you create momentum in advance."

Dong Ying had no objection, so the two discussed a few more times before hanging up the phone.

...

Although he agreed readily, things were all over the place, and Chen Qiaoshan scratched his head a little. First of all, it was the live broadcast platform. Now he had nothing in his hand, so he had to find Wang Sifeng.

"What, do you want to do online live broadcast?" Wang Sifeng was shocked and really thought about it.

Live online is not new, small scale is not a problem, but there are not many people who can afford it when faced with the public. The most critical issue is bandwidth, which is so expensive.

Chen Qiaoshan nodded, "Dajia Laser and I have reached an agreement and are going to do it tomorrow night."

"You're crazy!" Wang Sifeng was really anxious this time, "We have nothing, why did you agree? Do you know how expensive the bandwidth is? Also, our forum has more than 400,000 registered users, and even if one-tenth of them comes, the server will be down."

Wang Sifeng was really crying and was crying. The man in front of him always thought about it. It was originally a comprehensive forum, but now it is a financial version that can be independently released, and the quarrels are very popular every day.

Chen Qiaoshan was not worried much. He was not rich and prepared to buy bandwidth. The poor had their own ways. The quality of the videos nowadays was touching. Even if this kind of financial live broadcast was completely broken, as long as the problem was explained clearly, no one would mind anything else. "Don't worry, I would definitely not agree if I was not sure."

"How can you relieve me?" Wang Sifeng did not give in this time. "I won't talk about the bandwidth for now. If it really doesn't work, let the other party pay for it, but how to solve the live broadcast technology? No one in the studio understands this. Who will be looking for for a while?"

Chen Qiaoshan was not in a hurry, this was really not a problem.

In fact, as early as 2003, some people had developed live streaming software in China, and it solved the stability problem well, five years earlier than Microsoft and Adobe.

"Brother Wang, I'll solve this."

"How do you solve it?" Wang Sifeng disagreed and said bluntly that the person in front of him was just useless and making money is okay. When it comes to Internet technology, let's just forget it.

Chen Qiaoshan asked: "Do you know P2P streaming technology?"

Wang Sifeng was stunned, how could he not know that P2P live broadcast distribution and on-demand distribution have advantages. It has been developed abroad for a long time, but there are legal risks and has not been widely used. He said wonderingly: "Do you know someone is doing this?"

Chen Qiaoshan nodded. How could he not know that Gao Ran, one of the first generation of "Four Young Masters in Beijing", was doing this.

Although Gao Ran is not famous yet, by next year, in the three major portal "Shen Liu" live broadcast war, Sina and NetEase used Gao Ran's products to do Internet live broadcasts and directly fucked Sohu, and since then they have made a name for themselves.

Although the final outcome is not very good, after burning out nearly 100 million investors, the high-ignition project has turned bad, but this is not a product problem.

Chen Qiaoshan nodded, "Brother Wang, leave the rest to me. You should contact Brother Dai now, and you two will get the publicity together."

"Promotion?" Wang Sifeng immediately reacted and said in surprise: "Do you want to implement Kangsheng's advertising system?"

Chen Qiaoshan stood up and did a stretching exercise quite freely. Then he said happily: "There has never been a free lunch in the world, so it's time to collect some interest."

The Discuz application forum has exceeded 30,000. Although it is still a long way from millions of users, this does not hinder Chen Qiaoshan's business plan.
Chapter completed!
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