After waiting for a long time, I listened to the advertising industry map and had nothing to do with Kang Sheng. Liu Chang was unhappy, "You are talking about projects, there is no need to call Mr. Dai and me, right?"

"Of course there is something wrong with you." Chen Qiaoshan distributed several materials casually and said: "This is the current industry survey report of elevator graphic media. Let's take a look first and have a general understanding."

This information is a survey feedback from a consulting company. It is just an A4 paper, which lists a long list of companies, and there are at least a dozen or twenty, among which the first one is Framework Media.

Liu Chang quickly saw the problem. She raised the document in her hand and asked, "No, didn't you say that the framework is the third in the industry? Why don't there be Focus Media and Juzhong Media?"

Jia Yinan knew the inside story, and she helped explain: "Foundun and Juzhong are engaged in commercial building video advertising, and the framework's business is concentrated on residential print advertising."

"Video advertising costs are high, and an LCD screen can cost 7,000 or 8,000 yuan. The business threshold of the frame is low. A poster, a mirror glass and a frame can complete the advertising. This has also caused many competitors in the industry. The listing of this list is the framework's current main competitor."

Liu Chang laughed and said, "After you said that, why do I feel that the third-place industry in the framework media is a bit inconsistent with the name?"

"The third is that it's right, but it depends on who you compare with."

Chen Qiaoshan glanced at everyone and continued: "Foundus just established last year, it has completed two rounds of financing, and has received 73 million US dollars from SoftBank and Goldman Sachs. The establishment of Juzhong took even shorter time and nearly 40 million US dollars from Carlyle Capital. On the contrary, the framework has a history of four or five years, but it has never been close to capital. It was not until today that it encountered a crisis that it thought of external financing, which also made them miss many opportunities."

Liu Chang asked, "Then what are you going to do?"

"Lao Wang is responsible for the framework, you are responsible for following up the companies on the list and discussing them one by one. We strive to complete the integration of residential print media within half a year." Chen Qiaoshan knew very well that behind Focus Media's huge investment in the acquisition framework, the power of capital is actually at work.

Framework Media is doing business in the advertising segment, and it does not conflict with Focus Media and Juzhong at present. Its own strength alone is not enough to leverage the market. However, once the industry integration is completed, although it is not a three-legged stalemate, it also has bargaining chips for negotiation.

"Let me take responsibility?" Liu Chang was very surprised. This arrangement was completely beyond her expectations. "The offline advertising business has no intersection with Kangsheng. Is it appropriate to discuss acquisition? Besides, what name should I do to discuss it?"

"Of course, in the name of the company, our advertising system has not been developed, so it will be a matter of time before Lynk & Cott can be kicked off. With the advantages of online channels, we can completely develop offline..." Chen Qiaoshan had already planned to Qingshan Capital Investment Framework, Kangsheng Technology started from other companies, and even if there was an accident in the middle, it could make adjustments at any time.

Although Dai Zhikang did not interfere with the company's daily management, he was still clear about the basic situation. He questioned: "Although the company has achieved profits at present, the funds are limited. Where does the integrated funds come from?"

"Even if you go to the talk, don't worry about funding. If there is any difficulty, you can raise funds. If there is no time, Qingshan Capital can pay in full." Chen Qiaoshan was worried that he would not convince the two of them, and emphasized: "I am optimistic about the framework. If you have any doubts, I can make a promise. If there is a loss in the middle, I will bear it myself."

Speaking of this, Dai Zhikang couldn't object to it anymore.

Liu Chang was still a little worried, "Do you think about it again? Mr. Dai and I will definitely have no problem, but what should I do with Jifu? Should I inform Mr. Zhou in advance?"

"I've said hello. Before New Year's Day, Zhou Zhengning will come here, and we will discuss it later." Chen Qiaoshan never planned to eat alone. Compared with Jifu Asia, Qingshan Capital is still too weak, and it is always good to have one more ally.

…………

Because Chen Qiaoshan was urging him to make an emergency, things quickly unfolded, and in less than a week, they had already gained some insights.

"I have been in contact with Mr. Niu, and he is very interested in our plan." Wang Sifeng's movements were not slow and had met Niu Lei, the boss of Frame Media, twice.

In recent days, due to Wang Sifeng's high-profile franchise, Qingshan Capital has attracted much attention from all walks of life.

The media's profit comes from imagination. Without in-depth interviews, news about Qingshan Capital has emerged one after another.

News about the special fund cooperation with Peking University was also dug out, and with a large amount of money inviting Wang Sifeng to join, many media rushed to report it, accumulating huge influence for Qingshan Capital in a short period of time.

Now it seems that the advertisement of $2.5 million is quite effective. At least Wang Sifeng thinks so. He has received considerable courtesy in his contact with the framework management, and there is no lack of this influence.

The plan was made by Chen Qiaoshan himself, and the direct offer was 2 million US dollars, which had already suppressed Hanergy's investment. He didn't think things would go back and forth.

Chen Qiaoshan asked: "Tell me, what is the current situation of the framework?"

"There are many problems, and the most important thing is the funding problem. If you cannot obtain financing within half a month, the framework's capital chain may have problems." Wang Sifeng was a little worried. What he learned was much more serious than what Chen Qiaoshan said at the beginning.

Investing is definitely to make money, and no one wants to do a losing deal.

With the current complex situation of the framework, Wang Sifeng is not optimistic about this investment. "The framework was involved in video advertising last year, and this part of the funds suffered serious losses and occupied a large amount of working capital. This is also the reason why it is currently eager to raise funds."

"In addition to the funding problem, there is also intensified industry competition, which has also led to a decrease in revenue, but the rental cost of entry continues to rise, and the company's profit margin is falling sharply."

Chen Qiaoshan frowned when he heard this, "How is the shareholder's situation?"

"I heard that some shareholders have proposed withdrawal from the stock. I asked Mr. Niu, but he did not admit it." Wang Sifeng was conservative. He was not optimistic about this investment, so he advised: "In the current situation, are we more cautious?"

"How to be cautious?" Chen Qiaoshan asked.

Wang Sifeng was speechless. He asked knowingly, "There is a mess, the shortage of funds, the discord between shareholders, and the fierce market competition.

"I don't think investing in framework media is a good idea." Wang Sifeng no longer made a mistake and made his attitude straightforward.

Chen Qiaoshan was not surprised. If the results were not known in advance, he would not be interested in framework media.

He asked, "Sister Chang has made progress. Do you think there is still investment value?"

Wang Sifeng was a little hesitant. If the integration of the entire industry could be completed, investment in framework media would be another result.

Liu Chang has contacted two local Yanjing competitors and has made some progress. Among them, the boss of Lang Media Communication has already clarified his intention to sell.

Wang Sifeng still had doubts. Even if he took these two companies, there were still more than a dozen companies to negotiate.

Moreover, he didn't think that Liu Chang could all be won smoothly. If the news of the merger and acquisition spread, it would be inevitable to compete for price increases, and the difficulty of industry integration would undoubtedly increase.

After thinking for a while, Wang Sifeng finally said, "I reserve my opinion. If you have enough funds, you may try it."

Chen Qiaoshan nodded with a smile, and Wang Sifeng finally got to the point.

In the last life, Hanergy Investment only spent 15 million to join the framework, but the subsequent capital increase was never announced. It acquired nearly ten competitors in a row within ten months. I think it is clear that subsequent investment will not be a small number.

Chen Qiaoshan understood very clearly that funds are the foundation of this merger and acquisition myth.

"By the way, someone has come to me." Wang Sifeng remembered something and mentioned again.

Chen Qiaoshan asked, "Who?"

"Tan Zhi, an advisor to Frame Media, his wife is Mr. Niu's assistant. He also invested some money and was a small shareholder of Frame." Wang Sifeng explained.

"Is it him?" Chen Qiaoshan muttered.

"Do you know?" Wang Sifeng asked afterwards, then said to himself: "I almost forgot that Tan Zhi was the CEO of 8848 before. If you want to start an e-commerce website, you must have heard of his name."

Chen Qiaoshan shook his head. Hanergy Investment is the biggest funder in the framework merger and acquisition case, and Tan Zhi is the trader of the entire process.

Of course, he has another identity, and Tan Zhi is also a financial consultant in the industry, which is the so-called investment broker.

The 38 million US dollars financing from China Micro Semiconductor was the American investor that Tan Zhi brought in by the middle. According to Zhou Zhengning, Tan Zhi received one million US dollars in commission for this order.
Chapter completed!