Zhong Ming also considered other promotional methods, such as TV program advertisements, online video advertisements, etc., but overall, the cost-effectiveness is quite low, and the effect may not be guaranteed.

Although the Internet in this world is developed, and online programs and TV programs can basically compete with each other, TV programs are far from dying. Many special TV channels are either free or paid, and still have a large audience. TV advertisements can still be sold at high prices. Some prime time advertisements cost 60,000 to 70,000 per time in just 5 seconds.

In other words, if you buy one month, it will be 170,000 or 800,000 yuan. If you buy these prime time advertisements, the money will not be enough to spend.

Zhong Ming thought about it and might be a good choice for online programs, especially online variety shows.

Because the advertisements are mainly for young people to watch, the nature of "The Sea of ​​Learning is Endless" is between apps and games. Relatively speaking, young people are more accepting. Only after they become popular can users of other age groups be attracted to enter. In the early stage, the promotion is mainly aimed at young people.

After all, young people have a lot of time, are energetic, and love to share, and are high-quality users.

Just so happened that Zhong Ming had watched TV shows online and watched variety shows during the test group before. Now he can filter it out.

There are quite a lot of variety shows in this world, which can be said to be a variety of them, and there are even variety shows specially designed for virtual idols, which can be said to be very hard-working.

All kinds of talent shows are not considered. Most star-chasing people naturally have different auras from the game "The Sea of ​​Learning is Endless", and advertising on talent shows is a matter of looking for fish.

Zhong Ming still wants to find out if there are any talk show or comedy programs, or language programs, which can be a little bit related to "The Sea of ​​Learning".

As a result, I found two more popular ones, and once I checked, the quotations were too high.

Variety shows in this world also sell naming rights and implanted advertisements. The more popular it is, the more popular the naming rights of the online variety show will definitely be high. It is common for the more popular naming rights of the variety show to be sold for more than 100 million. Although the two people Zhong Ming found are not the most popular variety shows, the popularity is not low. The naming rights are sold for tens of millions. Just the three melons and two dates in Zhong Ming’s hand are really not enough to watch.

Although he had no money, Zhong Ming still didn't give up and continued looking for it.

Few game dealers seek online variety shows to cooperate with them because overall, they are not in line with the same characteristics and have poor cost performance. Many people who watch variety shows are not veteran players, and they may not be interested in them for a long time. The naming fee for variety shows is high, and it is likely that they will not work if they are promoted.

Therefore, the names of variety shows are often bracelet manufacturers, beverage manufacturers, etc., which are rich and have deep products into daily life.

Then why does Zhong Ming still want to name variety shows so much?

Because "The Sea of ​​Learning" is different from traditional games, the threshold is very low, and it is more inclined to a knowledge-based app, and the scope of potential users is relatively wide.

Moreover, the thing that Zhong Ming values ​​most is that these variety shows often hype themselves up and buy hot searches. Once the variety shows become popular, they often cause widespread heated discussions and cause chain reactions.

In other words, if you want to have a good publicity effect, you still have to find a way to make big news, buy some video advertisements, and buy a few recommendation positions. This kind of small-scale quarrel can be used as an auxiliary means, and it would be boring to spend all the money on it.

There are quite a lot of variety shows on the Internet. Different video websites are developing their own variety shows, and even some TV variety shows will be broadcast on the Internet. Zhong Ming searched for them and was overwhelmed.

However, after searching for the search, I found out my experience. After checking the naming rights quotes for several variety shows, Zhong Ming found that those popular variety shows don’t have to consider at all. The naming fee is more than 10 million yuan, and the amount of money in his hand is not enough.

Only those variety shows that are unpopular, niche, and popular can afford to buy them.

Zhong Ming searched for a long time with annoyance, and suddenly found a very unpopular variety show on a barrage website. As soon as Zhong Ming saw this name, he wanted to make a decision. Just it!

The name of this variety show is "Best Debate". After looking at the introduction, it is a debate program!

Let’s not talk about the content, this topic is very suitable for "The Sea of ​​Learning Nothing", because viewers who love watching such programs will have a little desire for knowledge. It can be said that the target group of this variety show perfectly coincides with the target group of "The Sea of ​​Learning Nothing" and is more suitable than ordinary language programs.

When I clicked in, I saw that the first season of "Best Debate" has been recorded and all of them were broadcast. The click rate is a bit terrible, let alone the popularity. Zhong Ming searched the keyword "Best Debate" on Weibo and real Q&A, but no one has discussed it.

"This is too miserable, right? I don't know if this show has lost money, but the sponsor probably lost money. With this popularity, it probably won't have any publicity effect..."

The little bit of hope that Zhong Ming had just ignited was poured with cold water. With this little popularity, even if "Best Debate" was released in the second season and it cost two or three million to be named, no one would watch it!

What's the use of a variety show that no one watches?

Zhong Ming clicked on the first season of "Best Defender" and started watching it.

In the first issue of the debate, is pressure conducive to success?

In the second issue of the debate, whether food and clothing are necessary conditions for talking about ideals.

The third issue of the debate: Is the belated justice justice?

...

Zhong Ming picked up a few episodes and found that this show was not actually a variety show, it was a debate contest!

As you can see from the topic selection, all the debate topics in the first season are basically from a relatively high perspective, with the keywords being "achievement", "ideal", "justice", etc. The debaters also speak according to the rules of the debate competition, strictly limiting the time. Finally, the judges decide the winner and lose based on the performance of both sides and the debate skills, and comment on them.

It can be seen that this program has indeed invited many good people to debate. Some of them may be senior debaters who have won awards in debate competitions. The debate level is quite high, but the popularity is really low.

The key is that the atmosphere at the scene is not good. The audience spends most of the time listening quietly, and there will be applause after the speech is over. After all, the competition system is limited. If there is applause or cheers in the middle, it will interrupt the debater's speech and take up time.

If you search for the questions about "Best Debate" on the real question and answer, it will be more realistic.

"Why doesn't "The Best Defender" just become popular?"

"I strongly recommend an unpopular variety show, "Best Debate". The first season is quite exciting, but it's a bit brain-burning."

"The first season of "Best Defender" is so bad, will there be a second season?"

It can be seen that people who watch this show really like to debate, but even the audience can see that the popularity of this show is really not good, and it is even doubtful whether there will be a second season. After all, the first season is to lose money with the naked eye.

"No, there must be a second season. If there is no second season, who will I go to the title?"
Chapter completed!