Chapter 89 Haggling!
After some twists and turns, Zhong Ming finally found the producer of "Best Debate", named Luo Mingjie.
The reason for this is that "Best Debate" is not a variety show produced by this barrage website, but is only produced and exclusively broadcast. "Best Debate" is produced by Guangjie Media, a company opened by Luo Mingjie himself. The two companies have a cooperative relationship.
However, after the full season of "Best Debate" was aired, the data was really bad. Not only was the website and sponsors disappointed, but even Luo Mingjie himself was very disappointed, and even had the idea of not doing it in the second season.
Of course, according to the website, it seems that Luo Mingjie decided to continue the second season later, but the sponsors have not yet been found. Zhong Ming has to find out what the specific situation is.
The website is not good enough to say too much, too detailed. I guess I am afraid that Zhong Ming will not invest money if he says this show is cold, but Zhong Ming is quite happy. Does such a cool show mean that I can bargain?
Zhong Ming and Luo Mingjie had a phone call, and Luo Mingjie's Guangjie Media was also in Ming'an City, so he made an appointment to meet him the next afternoon.
Before going to meet, Zhong Ming had to call Manager Xie to report first, saying that he wanted to talk to the producer of a variety show about buying the title rights.
Manager Xie probably was resting at home. He was stunned when he heard what Zhong Ming said: "The right to naming a variety show? It seems that those are quite expensive, right? It seems that tens of millions of dollars are casually available? We can't afford it!"
Zhong Ming explained: "It's okay, it's an unpopular debate program called "Best Debate". I'll bargain and strive to win two million."
Manager Xie was a little amused and laughed: "Buy the naming rights for two million yuan? What kind of variety show is it cold? Is it okay? Don't be watched by no one, our money will be wasted."
Zhong Ming said, "I'll talk first, but I may not buy it. I want to talk to the producer and give him some advice on the project. As long as the popularity can be slightly increased, we will make a profit. Besides, we only have this little money, and the effect of conventional promotion methods is not much better. We need to explore more ideas."
Manager Xie thought about it and it seemed that what Zhong Ming said was quite reasonable.
He is still in the follow-up role of the halo, and believes that "The Sea of Learning is Endless" has great potential, so he naturally agrees with what Zhong Ming said.
"Then you go and have a look. Actually, I don't have any good ideas about how to spend this publicity fund. If you can make a point, it would be impossible to invest in variety show advertisements."
"Don't worry, I will definitely take a closer look and there will be no problems."
Zhong Ming found that he likes Buddhist supervisors like Lao Xie very much now. Although he can't help much, he at least won't drag him down!
Moreover, Lao Xie has his advantages as a supervisor. He is not afraid of taking responsibility and trusts his employees more. He knows that he is not capable enough, so he will not command blindly. This is much better than Liu Yuxin.
...
The next day, Zhong Ming took a speed car and came to the cafe that he had made an appointment with Luo Mingjie.
After all, this is a business and can be reimbursed, so I am so generous that I don’t have to wait for the air bus anymore.
The two met and shook hands, exchanged electronic business cards with their bracelets, then sat down, ordered a drink and started chatting.
Zhong Ming took a look at Luo Mingjie's electronic business card: founder, CEO, chief content officer, and producer of "Best Debate".
Luo Mingjie saw Zhong Ming’s electronic business card: Guangyi Interactive Entertainment’s “The Sea of Learning is Endless” project world architect.
Luo Mingjie: "emmm..."
The difference between the positions of the two is a bit big...
Although Guangjie Media is a small company and Guangyi Interactive Entertainment is a big company, Zhong Ming is just the world architect of a project of Guangyi Interactive Entertainment. Although the name of this position sounds good, Luo Mingjie is obviously very clear that this position is much lower than that of the supervisor...
And when he looked at Zhong Ming's age, Luo Mingjie really doubted whether he had the right to use millions of naming fees.
But as the saying goes, it’s all here.
Luo Mingjie couldn't just slap the table and leave when he saw a business card. After all, no matter how young he was, he could become the father of the financial owner.
After a few greetings from the two, Zhong Ming went straight to the topic: "I heard that it is not easy to find sponsors for the second season of "Best Defender"? Is it so easy? How are you doing now?"
Luo Mingjie nodded: "It's not easy to find. To be honest, we are actually quite anxious because we originally planned to start recording this weekend, and there was a small problem. It was originally a bid by four companies, but the one with the highest bid changed its mind temporarily, so we were quite passive."
Zhong Ming was a little surprised. Can there be four more bids for this program?
Then I was lucky. Fortunately, the one with the highest bidder changed his mind, otherwise I would have nothing to do with it!
"That happens that we are interested in naming. Let me ask first, how much is the naming fee here? I only found out that the naming fee for the first season is 5 million. What about this season?"
Luo Mingjie said: "This season is still the same as last season. It was originally able to get 5 million yuan, but the sponsor changed his mind temporarily, and the remaining companies were only willing to pay 30,000 million yuan, so now they are struggling with this matter."
"Well……"
Zhong Ming was a little embarrassed. He originally thought that the data in the first season of "Best Defender" was so bad, and the naming fee in the second season should have dropped a lot, but it didn't fall much...
The other three sponsors are willing to pay 30 million, and they only have 30 million...
This is a bit worrying.
Moreover, according to Luo Mingjie's meaning, he was not satisfied with the 4 million yuan. Maybe he considered the various costs of producing the program himself. After all, the main income of an online variety show comes from the naming fee, and other incomes are also available, such as implanted advertising, but the selling price is much lower. If the naming fee is low, it will basically be a foregone conclusion to lose money.
But Zhong Ming couldn't even take out three to four million...
Although there are three million yuan in publicity funds, we can’t use them all to buy naming rights, right? novice investors also know that eggs cannot be placed in one basket.
And the key is that Zhong Ming did not completely count the matter. He just provided a solution. The final decision was Director Xie, and even Mr. Lu had to ask about it.
So Zhong Ming can invest in online variety shows, but he must not invest in it all, otherwise it will be a difficult problem to convince Superintendent Xie and Lu at that time.
What should I do? There is not enough money...
Zhong Ming thought for a while: "Why don't you do this, the four companies will sponsor it together? Can this plan be considered?"
Luo Mingjie was stunned: "Four families sponsored together? How to name the names? Is it the title of four names? That definitely not work."
Zhong Ming explained: "It's not necessarily a naming, it can be called a 'super sponsor' and advertise more in the show."
Luo Mingjie: "Then you will definitely not be able to shoot such a high price. Now you can get four or five million, because it is because of the title."
"It doesn't matter, then lower the price. Each company has 2 million yuan. Isn't it 8 million yuan to add up to four companies? It's more than the exclusive sponsorship that bids out." Zhong Ming said.
Chapter completed!