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Chapter 541 E-commerce

Sure enough, not long after, news came out that the submarine cable to North America had a malfunction, causing the North American website to be unable to access normally. Relevant personnel are speeding up to repair it and speculated that the source of this network interruption was the civilian ship fishing outside the sea.

Fan's Internet Service Company immediately posted a message on its own business channel to confirm the news, and stated that this is a problem of high-end Internet service providers and has nothing to do with domestic service providers. It also reminds Internet users that given the complexity of network communications now, network services still have a long way to go, and everyone should protect the Internet instead of shouting and killing when they find something wrong, which will only lead to no Internet access in the end.

In fact, the number of Internet users in China is relatively limited, and the network form is basically in a state of chaos and disorder.

On the cover of a issue of this year, the American Business Week wrote in a prominent title that Apple is back! Jobs, who returned to Apple in the early 1990s, had accumulated enough strength after experiencing a failure. In May this year, an imac that embodies Jobs's hard work came out, and as of now, the sales of imacs have reached 1.6 billion US dollars.

Starting this year, Apple has been turning from loss to profit for the first time. Imac is not the only innovative product that people remember. At the beginning of the year, Microsoft quietly released overseas compared with the old version of **ido*95. The new version not only adds more special features, but also has higher reliability and operation, and is more convenient and fast.

Starting this year, people's experience of multimedia and digital life seems to have become more profound.

At this time, China, far away from the ocean, was an Internet practitioner who was observing another change in the United States with a keen eye. The famous author wrote an article called "The War of the Portal", which was hyped in the media.

In the article, the author introduces two new concepts that are emerging in the United States, the online portal and the portal war.

A war led by Ao** and Yahoo! is in full swing, and ecape, micro-soft, and old search engine companies such as **y-co, e**cie, etc. have also joined.

What the heroes are fighting for is the Internet, known as the loyalty of the mind market. The physical space seized is the first screen that netizens see when opening the browser. The mainstream American media has recently named this virtual market a network portal. The website selected by netizens as an online channel will have the opportunity to get a share of the rapidly growing online advertising market.

As the popularity of this article increases, the concept of portals has directly affected the domestic Internet industry.

It seemed as if overnight, domestic icp network content service providers and ip network service providers rushed forward and advanced to the portal website.

At the beginning of the year, Sohu founder Zhang Chaoyang was still sighing and didn't know what to do. Now he suddenly realized that he had launched a website on September 15 that clearly announced that he would become China's number one website. Zhang Chaoyang was also named one of the 50 digital heroes in the world by Time magazine in the United States this year, becoming a famous Internet celebrity.

A week later, NetEase also fully revamped the version, taking the first step towards the Chinese online portal. Other search engines such as yahoo and Guangzhou Window, Lifang Online also announced that it would be revamped to the ***, consciously changing to the portal or moving closer.

In fact, at this time, the so-called online portal in China was still in a very immature state. It was a search engine in form, and even just a category directory similar to a phone book.

Currently, there are only more than one million netizens in China, of which hundreds of thousands are still computer and network practitioners. However, despite the insufficient number of users, all websites understand that online portals will be a major trend in future development, so seizing the initiative is the king.

At this time, Yinghaiwei, the oldest in China and originally the most hoped to become a portal, was already in turmoil. Senior managers resigned collectively and the company faced a serious crisis. In the environment of the domestic information service industry's generally harsh living environment, by the end of last year, Yinghaiwei invested a total of 1.6 billion yuan. According to the report to the board of directors, its target input-output revenue should be 1.1 billion yuan, and the minimum estimated output cost should be 90 million yuan after deducting the research and publicity costs, but the actual income is only more than 9 million yuan. Due to the serious shortage of funds, the company's original plan to develop rapidly was forced to stand. The income was too low and the input-output ratio was too huge, which made Yinghaiwei enter a cycle of evil, which eventually led to the point where even survival became a problem.

Fan Wubing has been watching this coldly. He knew very well that it is not easy for Internet companies like Yinghaiwei to persist until now, which have no industry background resources, unreasonable capital structure, and no business model or surplus value chain design.

But just a week after Yinghaiwei executives resigned collectively, Sitonglifang Company merged with overseas Chinese Internet company Huayuan Information Company to establish Sina.com.

In a very short time, Sina.com has become the world's largest Chinese website.

The establishment of Sina makes people vaguely feel that a new Internet era is coming.

At noon, Fan Heng arrived in the capital by plane and prepared to participate in the National Day-related activities a few days later. He also had to attend the wedding ceremony between Fan Ting and Han Chu, so this time he stayed in the capital for a longer time.

After Fan Wubing took his father back in person, he invited the whole family to have dinner together, and the family finally became popular.

Zhang Mei didn't complain much. She has been very busy in the Ministry of Education recently. Moreover, because her husband Fan Heng has a good career, the people in the department are very polite when they see her. If there are any problems with the ministers, they must listen to her opinions very carefully. Therefore, Zhang Mei feels that her life value is finally reflected.

During lunch, my father Fan Heng looked at the successful children, as well as the prospective son-in-law and the prospective daughter-in-law, and he was a little relieved. He happily drank two more drinks, then asked Han Chu some casual questions, and then talked to Xiao Qiang about family affairs. Then he said to Fan Wubing, "Your Internet company should be okay, right?"

Fan Wubing was surprised that his father Fan Heng would care about his company, so he replied, "It would definitely not be a profitable person in the early stage. Because of the infrastructure construction, he has been losing money."

In fact, Fan Wubing's Internet service company has basically recovered the costs and maintained a balance of income and expenditure. Although it is very convenient to make a profit, it only needs to increase the rental fee. However, considering that domestic Internet companies are in the bud, Fan Wubing thinks it is better to provide them with more help, so that they can have more space and energy for growth.

Then Fan Heng nodded and said, "Oh, are you IP or ICP?"

Damn! Fan Wubing suddenly felt awe-inspiring, thinking that when did Dad have time to care about the Internet? So he said, "We are IP, providing underlying services. The icp you are talking about means providing online content services, just like several portals, they all belong to icp. But Dad, why did you suddenly care about this matter?"

"Now the streets are talking about e-commerce!" Dad Fan Heng replied with an innocent look on his face.

Han Chu, who was chatting with Fan Kang, interjected and said, "No disease, should our company do e-commerce? This thing is very popular. Even if you don't do e-commerce, you have great potential to build a portal. Once you have done it, you can go to Nasdaq directly to list, and it will cost money from American investors."

"E-commerce, that thing can be done, but it's just a gimmick. I thought it's basically not that different from scammers with your eyes open." Fan Wubing expressed his attitude and said, "But you can do it. The technology company can support it with all its funds, but it's not possible to use the company's name. It's better to find an agent. If you do behind the scenes, if you do better operations, you will go to Nasdaq next year and cash out directly, and then you will make some pocket money."

After hearing Fan Wubing's words, several people felt that Fan Wubing's words seemed to have no enthusiasm for e-commerce at all, so they asked in surprise, "Why are your ideas different from everyone?"

No wonder everyone disagrees with Fan Wubing's view. The key is that the publicity about e-commerce has been a bit too hot this year. China has basically copied the e-commerce model in the United States. Not only has it copied other people's business model, it has also exaggerated their success, so that those who collect rags on the street can talk about e-commerce for a few words, and they also told others that in the future, we will go online, place orders online, and then go to the door for service, which is much more profitable than now.

In January this year, Lianbang Software began to conduct online software sales experiments in Fuzhou. That year, this site was rated as one of the top ten websites in Fujian, and it became the first time that the local **ido**98 Chinese version was released to use online reservations.

Not long after, China's first online sales software, Tupiao Astronomy Station, was officially launched. It is said that this represents the height of Mount Everest. Named after the peak of Everest, the digital peak, shows 8848's ambition to dominate the world in the field of e-commerce.

In September, 8848 carefully planned a 72-hour online survival test. Twelve contestants were closed into an almost empty room for 72-hour, and only contacted the outside world through a computer and a network cable. In this sensational commercial farce, many people heard about online shopping for the first time, and many people remembered the term 8848, and 8848 became famous in one fell swoop.

In fact, the reason why Fan Heng is so familiar with e-commerce is mostly because he has seen overwhelming media publicity. Another point is that his governor's office uses optical cable access provided by Fan Wubing's company. It is extremely convenient to read online news and forums. He even knows that there is also a kind of mud graphics game thing.

In addition to 8848's big e-commerce, many people who later made a big splash in the Internet industry also started their own businesses. At the beginning of the year, Jack Ma, who built a website in the Ministry of Foreign Trade and Economics of Beijing, led his team back from Beijing to Hangzhou and established an Alibaba e-commerce website in the lakeside garden of the suburbs of the city.

In this simple house with newspapers, Jack Ma started a entrepreneurial speech to all employees. He put forward three goals: First, to build a company that has survived for 80 years; second, to build an e-commerce company that serves Chinese small and medium-sized enterprises; third, to build the world's largest e-commerce company and enter the top ten global websites.

Although no one has openly raised objections to Jack Ma's goal now, everyone is wondering.

Of course, no one expected that in a year, Jack Ma's photos would appear on the cover of the world's authoritative financial magazine "Forbes", and Alibaba would also be rated as the world's best b2b site. Subsequently, Alibaba became the world's largest b2b e-commerce website.

In addition, there is also Shanghai's Shao Yibo from Shanghai. He and alumni from Harvard founded eBay. This is also China's first C2C e-commerce website. Four travel fans from different industries, Shen Nanpeng, Liang Jianzhang, Ji Qi and Fan Min, targeted the tourism industry and founded Ctrip, a website that provides online air tickets and hotel reservation services. It later became China's largest online travel service provider. In Tupiao Astronomy, piao Astronomy.

However, when e-commerce websites sprung up like mushrooms after a rain, the payment barriers to online shopping became the most important issue. If you want to play e-commerce, you must have four basic guarantees: one is e-commerce website, two is smooth logistics, three is convenient online payment methods, and four is netizens who are familiar with network operations and dare to try. These four are indispensable.

In terms of online payment, China Merchants Bank in China has played the role of being the first to take the lead and was the first to launch Yisun.com online banking service in China. Since then, it has been one step ahead and has become the leader in the banking industry in the e-commerce era.
Chapter completed!
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