Chapter 54: Advertising Effect in the Spring Festival Gala + Chapter 55: Become Big and Strong

As the exclusive sponsor of the Spring Festival Gala, the Fan and his son sat in a very striking position.

Zhang Mei and the others, who were far away in Panshi City, were also waiting by the TV. When they saw Fan Wubing and his father Fan Heng sitting in the CCTV studio with a breeze on their faces, their families cheered.

Not only my family, but also people from Pingyuan Factory saw it. Some acquaintances came over to ask if the TV was Deputy Director Fan Heng? Even the city leaders called Zhang Mei, which made her not even optimistic about the party.

The monotonous program was removed and the gap between the programs was tightened. The host of the news broadcast was specially invited to the show as the host. The rhythm of the whole party was much better, and the arrangement of the scene was solemn and grand, instead of hanging two colored balls to deal with the matter, the overall atmosphere was reflected as soon as the lighting effect came out.

After watching the show, the leaders said that the program was well organized and they should be praised. The director's face was so smiled that even the pleats came out, and he never closed his mouth all night.

With Fan Wubing's guidance, the director paid special attention to the camera problem. Several cameras were properly arranged, and some problems were found in the prior rehearsal, and they were dealt with accordingly. At this time, he seemed familiar and at ease.

The hotline was also started, and the director arranged child care, so the performance process was basically not affected much. When various programs were interspersed, it would not cause crosstalk to be connected or songs to be brought together. The audience's enthusiasm for participation was also very high. The four hotlines originally arranged and the six hotlines added under Fan Wubing's suggestion have never been interrupted. Ten operators were busy and were busy.

After Ma Ji finished talking about the crosstalk of the Universe Brand Cigarettes, everyone's laughter had not yet dissipated. When the camera turned, it suddenly came to Fan Wubing and Fan Heng and his son.

The father and son were each hung up a headphone, grabbed a single-player in their hands, and listened with relish.

The supporter walked over with a microphone and asked curiously, "Isn't this Comrade Fan Heng? Ha, and Teacher Xiao Fan, what are you doing? Everyone is watching the performance, why did you get a headphone and hang it on your body? And this small box, let me see what it is?"

Fan Wubing stood up, raised the single-player in his hand, showed it in front of the camera, and then said to the host, "This is a good thing! Thunder brand single-player! Listening to music and learning foreign languages, everything is indispensable! Teacher Ma's cosmic cigarette was fake and shoddy just now, but we are not! We have registered patents and are sold overseas in more than a dozen countries!"

In order to show that, Fan Wubing turned on the machine, took out a tape and replaced it, then pressed the play button, unplugged the headphones, and got in front of the host's microphone. "Love in the Countryside" sung by Li Guyi was immediately transmitted from the inside, and the hall suddenly became lively, and everyone's faces were a little unnatural.

The faces of the leaders sitting in the hall suddenly changed. Although the song "Love in the Countryside" has been sung a lot among the people and is very popular with the public, it has not been broadcast in the past two years on formal occasions.

Previously, Hong Kong and Taiwan songs have been banned from listening and singing. For example, Teresa Teng's songs were denied as a melodious voice and banned, while "Love of the Country" was criticized as "not expressing a healthy nostalgic love for the mountains and rivers of the motherland, but a low and lingering melodious voice." In a speech, a senior executive in charge of ideology criticized "Love of the Country" by name, and according to Teresa Teng's name, he said that there is a "Li Lijun" in the mainland now. Of course, what he said was Li Guyi.

Since 1981, "Love in the Countryside" has become a banned song, but it suddenly appeared at the scene of the Spring Festival Gala tonight, and it was reported from this small single-player. What should I do about this?

Several leaders present were a little bit waxed. The Minister of Radio and Television has the greatest power, but he was also a little hesitant. Suddenly, the hotlines rang one after another. After receiving the note handed over, the host said to the scene, "As of now, we have received dozens of hotlines, all of whom have asked Teacher Li Guyi's "Hometown Love", hoping that the director department can arrange it. Ah, I received more than a dozen calls, and it is also the "Hometown Love" of Teacher Li!"

The people's hearts are available! The Minister of Radio and Television nodded to the director slightly.

The director, who had been watching the minister, suddenly breathed a sigh of relief and nodded to the host. The host immediately announced excitedly, "The director's department agreed to the audience's request. Please invite Teacher Li Guyi to come on stage to sing the song "Hometown Love"!"

After Li Guyi's singing rang, the Minister of Radio and Television asked in a low voice to the director sitting next to him, "What happened to that just now? Did you arrange it or an occasional incident?"

The director was also sweating coldly and replied in a low voice, "Occasional incident! It is definitely an occasional incident! Those two are advertising business developers that our station has developed this year. They also paid for sponsorships for tonight's event, and they paid millions of advertising revenue in advance in a year!"

"What background is it?" The Minister of Radio and Television was a little surprised. He paid millions of advertising fees in advance a year, and this was a big customer, so he asked.

"Panshi City Plain Factory, a military-to-civilian project, and a product that cooperates with Hong Kong merchants is the single-player they just took. In fact, the recorder has no recording function and can only play tapes but not songs." The director knew a little about the advertisement, so he honestly replied.

"This thing is a little sensitive—" the minister pondered.

"It's been specially approved by the above, it's okay." The Master replied.

"Yes." The minister nodded and said nothing.

As a result, Li Guyi received a request for on-demand broadcast of several songs. If the director had not arranged some child care under Fan Wubing's guidance, her personal concert would have been inevitable.

Another result that no one expected was that the "Thunder" single-player was the first to play Li Guyi's "Love in the Countryside", which suddenly became the focus of people's attention in the whole country. For a while, Luoyang paper was expensive.

Tonight's hotline is on the one hand to broadcast the songs on demand, and on the other hand to ask about the "Thunder" single-player.

Finally, Fan Wubing had to write down the purchase contact hotline of the Thunder Single Player on a white tablecloth, and then held the tablecloth and displayed it publicly in front of the camera for two minutes.

After the show ended, I returned to the hotel and had already called more than a dozen long distances from the Plain Factory.

Overnight, Pingyuan Factory received as many as 200,000 domestic orders!

It's so popular, this time it's really so popular!

Chapter 55: Become bigger and stronger

On the third day of the Lunar New Year, Fan Wubing and his father Fan Heng finally returned to the rock.

The leaders of the Pingyuan Factory basically picked up the train at the train station. After seeing the Fan family get off the train, they immediately rushed up, pulled the two of them into the car, and drove into the factory office building in a row.

"What's the matter? Don't wait for us to come home to clean up-" Fan Heng complained.

Factory director Wang Fuming sat next to Fan Heng, laughing and said, "We have been anxious here for three days. You are finally back! If you don't come back, I'm afraid I'll run to Beijing to pick you up!"

"Not it—" Fan Heng smiled bitterly.

"Why not?" Party Secretary Lin Feng turned around from the front co-pilot position, climbed the seat back and said to Fan Heng, "You don't know what the hotline of our factory is like! Even when the war is not so lively!"

Fan Wubing nodded secretly and thought to himself that I still underestimated the advertising effect of CCTV. No wonder the fake and shoddy advertising first became a fuss. In this era, the Chinese people’s trust in CCTV can basically be converted into net profit by 100%.

The office building of the Plain Factory is a Soviet-style building, thick but clumsy, which is very consistent with their usual polar bear image. Before 1960, the Plain Factory also had many Soviet experts who had retreated since the Sino-Soviet dispute. In the following decades, the Plain Factory has been independently developing torpedo products. Of course, it inevitably refers to some finished products from other countries.

The old office building can no longer meet daily needs. The factory is preparing to build a new office building directly opposite the factory gate. However, when suddenly encountering military-to-civilian affairs, I dare not start construction rashly, worried that if the financial pressure caused by the conversion of production will be too great, it will be a burden to the unfinished building.

Even before he was reborn, Fan Wubing had never been to the factory. He was in high school chemistry class, but when he was taking the chemistry class, the teacher led them into the electroplating workshop to observe on the spot, and watched the electroplating process and the equipment used from beginning to end. However, there were very few students who were willing to stay in the electroplating workshop honestly. Except for some girls, most of them ran to the assembly workshop not far from the next door to see the torpedo placed all over the ground.

It was the most depressing period of the plain factory. Fan Wubing remembered clearly that there were not many people working in the workshop. More than a dozen torpedoes were placed on the concrete floor. Some had already been packed, and some had not been completed. You could even see the exposed battery packs inside, and dozens of propellers were scattered on the ground. Picking up and weighing them, it was a bit heavy.

It is said that these propellers are the most popular things, they are all very good steel. If you take them out and use the factory machine to process them for a little, it will be a very sharp stainless steel knife. Cutting melons and vegetables will be done in a good way.

Fan Wubing shook his head, got rid of these memories, and followed the factory leaders into the small conference room.

"Give some food for President Fan first-" Lin Feng explained to the secretary, then asked everyone to sit down, and then said to Fan Wubing, "Wubing, are you going out to play or stay here and wait for us to finish the meeting?"

"You guys can chat casually, I don't care." Fan Wubing said it didn't matter.

The secretary acted quickly and brought two bowls of hot sour soup noodles, and two poached eggs were also made into it. The smell of coriander was very refreshing, and Fan Heng was too hungry. He was not polite at the moment. The father and son each ate a bowl, and they ate it in a sensation.

Factory Director Wang Fuming was not idle. He first read the orders he received in the past few days to Fan Heng, and then concluded, "This time, I am considered to be the right bet! Here, our Party Committee members, on behalf of all the employees and families of the factory, unanimously expressed their gratitude to Comrade Fan Heng. If you hadn't found this project and persisted in it, we wouldn't have been today!"

Wang Fuming said this at all. Fan Heng was in contact with the single-player project from beginning to end, and the funds were also brought back by him (of course they naturally didn't know that the project and funds were all from Fan Wubing). Now the single-player project has created a net profit of more than one million yuan for the factory, and the orders received in the past three days have exceeded 400,000 units. In other words, this year, relying solely on these orders can bring seven or eight million profits to the plain factory.

Since policy benefits can be enjoyed in the early stages of military transformation and civilian transformation, these profits can basically become the company's own funds. With this funds, many things that dared not think about or do in the past can be put on the agenda.

"Haha, we are all working hard for the future of the factory. Don't say so great." Fan Heng finished eating the noodles, looked up and saw that everyone was looking at him, and then smiled easily.

"There is another thing that we need to discuss." Factory Director Wang Fuming continued, "Now our monthly production capacity is only 40,000 units. This is still a matter of mobilizing employees to work in three shifts. It takes ten months to deal with existing orders. How can we still talk about supplying more demand? If this capacity problem is not solved, we will still not be able to develop!"

"What does the factory mean?" Fan Heng was the only representative of contacting "Hong Kong businessmen". The decisions in the factory must be reached through him and "Hong Kong businessmen", otherwise they would hold the right to sell and would veto it.

"There are two sets of plans in the factory. One is provided by Hong Kong merchants to expand production. Otherwise, the order will definitely be affected. The other set of plans is that our factory will spend some funds and expand its production line by itself to reach a production scale of 250,000 units per month. However, we cannot spend this money in vain. After all, this will increase our operating risks and increase our labor and capital investment. Therefore, we require occupying a part of the shares and redistribute profits according to the investment ratio." Party Secretary Lin Feng replied.

"Oh, so that's how it is--" Fan Heng pondered for a moment, didn't say anything, but began to ponder on the ground.

This is how many things are. When the prospects are not discovered, everyone will not be very motivated. However, if you see high profits and put them in front of you, no one can help but come forward to divide the cake. After the Plain Factory suddenly discovered that an optional small cooperation project suddenly became a hot topic, it was understandable that it was the idea of ​​re-dividing the profit distribution list.
Chapter completed!