.The dismissal of a large number of senior management personnel in the beverage industry still had a certain impact on Fan's investment. It was either the market confidence and the media's response to this matter was more intense.

For the media, this incident has a great impact. Many media analysts even believe that Fan's Investment Group is about to withdraw from the beverage market, but based on the current share and profit margin of Fan's Investment Group in the beverage market, it doesn't look like this.

Since this market has very stable returns and the returns are quite generous, why did Fan Wubing act like this to destroy the Great Wall? Isn’t it the most important thing in the 21st century that is not talent?!

Regarding the fierce discussions in newspapers, magazines and online, Fan Wubing did not directly answer, nor did he allow his subordinates to answer this question directly. In fact, in Fan Wubing's opinion, any round of hype is the best way to warm up for his next move. This publicity effect is much better than investing hundreds of millions of advertisements. The one who Fan Wubing went to comfort him first was the dealers.

In late March, large distributors from all over the country received invitations from branches in various places to participate in video conferences organized by the company, and explained that the company's senior management will announce major measures to implement them, which will bring huge profits to large distributors who have long-term cooperation.

After receiving this news, the dealers were very excited. The dealers' cooperation with Fan Investment Group has been very smooth, and the harvest from this aspect has also been very rich. Therefore, after the senior management of the beverage industry was fired a large number of people, everyone felt confused and wondered whether the future cooperation could continue?

However, at this time, Fan Investment Group suddenly wanted to hold a large-scale video conference and announced major measures. This shows that Fan Investment Group did not take the above actions because it wanted to launch the beverage industry, but may have an event that has a great impact, which will bring great impact to the entire industry.

The media also smelled the conspiracy of this meeting very sensitively, so they tried every means to participate, but Fan Investment Group restricted it very strictly, and it was not that the invited dealers themselves could not attend the meeting. In this way, the media immediately made great efforts to dig out the news and wanted to bribe the dealers to achieve the purpose of spying on this information.

Then, the news spread privately by Fan's Investment Group stated that once the current dealer leaks the collegial information, the cooperation will be suspended, and the dealer and related persons will not be able to obtain any cooperation opportunities from Fan's Investment Group in the future.

After the news spread, the media immediately became uproar and condemned the Mang that the investment group did not respect the media enough and blocked the information so strictly, and said that the media's right to know cannot be trampled on.

The public was full of discussions, but the senior executives of Fan's Investment Group were particularly happy, especially at this time, Fan Wubing was discussing the recent work arrangements with the senior executives, and while discussing work, everyone was drinking Coke.

"Don't we have our own various drinks, why drink Coca-Cola?" Davis said to Fan Wubing while drinking Coke. "Well, but the Coke I drank today seems a bit different. It feels good. Which filling factory produces it?"

Davis is an authentic American. He grew up drinking Coke. He naturally has a natural advantage in tasting Coca-Cola. The difference suddenly appeared. He felt that the coke I drank today was particularly refreshing and refreshing, so he asked this question. After he reminded him, everyone picked up the cup next to him and took a few sips, and they all said it seemed good.

Seeing this, Fan Wubing smiled and said, "Well, this is probably a matter of water quality. Next, we will enter the discussion of substantive issues, which is the main content of this dealer meeting."

"Boss, what activities have you arranged?" Everyone was a little curious. Recently, the media reported this matter but couldn't understand. The senior officials did not get any slightest slightest from Fan Wubing. They couldn't help but be surprised. I wonder what the hell is sold in Fan Wubing's gourd? "I plan to make Coke, you are drinking it now." Fu Wubing replied with a smile. "Ah?! No." Everyone was shocked, with a look of suspicion on their faces.

Although everyone knows that Wubing is powerful, no one has done this kind of thing in a hundred years. How could Fan Wubing say that he did it himself? Could it be that he deliberately made pranks everyone? Could it be that this is the April Fools' Day this year?

Everyone looked at each other, and some people tried the taste of Coke again, but they didn't taste any different feelings. They couldn't help but feel a little strange. They didn't know whether what the boss said was true or false. "Of course it's true. When did I get diluted when I did things?" Fan Wubing said calmly, "Although I don't know the formula of Coca-Cola, I will launch this product at the dealer conference this time. Now I want everyone to think about what name should I give?"

Davis was still a little unbelievable, so he immediately asked someone to come over to get Coca-Cola, unscrewed it and took a few sips, and then he felt that the Coke that Fan Wubing brought. After comparing it for a while, he came to the conclusion that the Coke that Wubing brought was in the same style as Coca-Cola, but the taste was better.

"Actually, it's not that the taste is different, it just feels better." Davis touched his head with some distress. It was hard for a moment to think about how Fan Wubing did this.

In fact, Fan Wubing added a few extracts of Chinese patent medicines to the original ingredients, which resulted in the effect of refreshing and invigorating qi, causing subtle changes in Coke in essence. The feeling expressed by this change is an indescribable verbal pleasure. "How to say it? It's like the feeling of a first kiss?" Davis reluctantly found an adjective after the millet.

After he said this, he immediately received a wide response. Everyone thought that this description was very appropriate, but it might be used in advertising. A group of people were even considering who should be chosen as the image spokesperson. Regarding the question of name, everyone did not think much about it, and directly became fanscom. In fact, before that, there were many markets in China, such as Nike or Tianfu Cola, especially Nike, who had nipped a piece of cake from the carbonated beverage market monopolized by Cococa-Cola, which was very difficult.

Two years ago, after more than ten years of training, Wahaha felt that it had a lot of strength and had the conditions to compete with world brands. After more than two years of careful development, it launched its own Coke. Wahaha Very Coke. Since its production, Very Coke has emerged, with annual production and sales volumes of tens of thousands of tons, forming a three-legged stalemate with Coca-Cola and Pepsi, breaking the predictions of some people when they launched the market, "very Coke must die" and "very Coke, very ridiculous" and also breaking the myth of Coca-Cola's invincibility. Very Coke's current annual sales are about 2 billion yuan, and it is also a sudden rise in the domestic carbonated beverage market.

However, Wubing always believes that the positioning of Coke has always been to play the patriotic card and emphasizes localization. Such a publicity strategy is a bit petty. Moreover, whether it admits it or not, the Chinese people generally have foreign goods better than local goods. However, some are very strongly expressed as admiring foreign countries, while others are just subconsciously expressed. Although Coke is not much worse than Coca-Cola and Pepsi, people like to drink Coca-Cola and Pepsi, but they are disdainful of Coke. The sales direction of Coke is mainly based on the rural market, and there is no one in the big cities to care about.

In addition to the picture of people subconsciously thinking that drinking foreign cola is more fashionable than local cola, more importantly, the positioning of very cola has a big problem, because the consumer group of Cola is young, and for young people today, fashion, personality, and self are the most acceptable views by young people, but from this point of view, very cola is indeed a little bit rustic.

In fact, for most people, Coke is just a carbonated beverage and has little culture. But why is it also an extremely ordinary carbonated beverage, some consumers only drink Coke and Pepsi, but are unwilling to drink Coke? The key to the problem lies in Coca-Cola. In the process of more than a hundred years of market cultivation and competition, both Cokes have consistently positioned their core target consumer groups on the younger generation who subverted tradition and had a flamboyant personality, and spared no effort to brand sports and pop music, two favorite things for young people, as carriers of Coke culture, and tie their own brands and consumers together through the two carriers of music and sports.

This publicity method gives Coca-Cola and Pepsi an extremely rich connotation outside the products, giving them a vibrant, young, fashionable and vibrant image. These connotations and images are actually appropriate expressions of the cultural preferences of the youth group in mainland China, and are also an excellent expression of Coca-Cola and Pepsi cultural marketing.
Chapter completed!