.The outside guesses what the bosses inside are doing and how mysterious they are doing.

"Although I don't know what it is for, I guess the discussion is very lively." There is a secret.

"How can I see it?" asked someone else with some dissatisfaction.

"Is this a sign necessary?" The secret "I drank two boxes of Coca-Cola alone. How could such a thing happen in the past?"

"Is it true that the company's operating conditions are in trouble as the rumor says?"

Some people doubt it.

Another secret: "Impossible, Pi Bian'er's situation in the Finance Department is normal, and the profit this year is far from that of the past year."

Everyone is more confident about the profitability of Fan's Investment Group, but because Fan's Investment Group is too big and has too many companies, it is difficult for senior executives or senior secretaries of a department to understand the income and expenditure of the entire group company. Therefore, no one can understand what the Fan's Investment Group is doing today.

In particular, in order to protect his financial situation, Fan Wubing established a very complex mutual control channel between overseas branches and domestic companies. After a while, even the tax department could only collect taxes based on the turnover, and did not know where Fan Wubing's profits were?

However, such a struggle obviously has many benefits. Except for Fan Wubing himself, few people know how much money he has? With these industries alone, although he can be confirmed to be unparalleled in his value, it will be difficult to implement it in detail.

After a long time, Fan Wubing and others walked out of the conference room. Everyone was in a hurry and ran out when they left the door, without even time to say hello to the secretary.

Well, something must have happened this time! Secret.

So everyone followed them out, but they all ran towards one direction, either in other places, but in the bathroom! "It turns out that they are all urinating," the secretary only realized that the bosses had been in the meeting in there for too long, and they had drunk several boxes of Coke just now, and finally the poor bladder load was running. At this time, the recitation and water were naturally the top priority.

Fan Wubing is not so anxious to pee. He is just watching other people's jokes. He has not drunk those carbonated drinks at all, so he naturally doesn't have any inventory. What he is considering in his mind is how fanscolo should build momentum after launching it, breaking through the current situation where the three major colas dominate the domestic carbonated drinks market in one fell swoop.

In fact, Fan Wubing’s focus is not only on the domestic market, but more on the international market. After all, once Fan’s Coke stands in China, he will definitely be exposed to foreign countries.

But Fan Wubing can also imagine that once he enters the foreign market, he will inevitably encounter more complicated situations. This aspect always requires learning from the success of other brands, such as Coca-Cola.

While conveying brand information through its product spokespersons, Coca-Cola has always promoted a healthy and positive attitude towards life. Through spokespersons such as Andy Lau, Tony Leung, Shu Qi, Andy Lau, etc., it has further interpreted the brand image of Coca-Cola and given the product more distinctive characteristics. It has also hit many consumers to create many opportunities to meet idols at close distance.

The same is true for Pepsi. In the summer of the previous year, Pepsi changed into a new blue outfit. With the help of Aaron Kwok's ever-changing advertisements and a large number of O! promotional activities, with the theme of "Jane Jackson, Ricky, Martin, Faye Wong, Aaron Kwok, Zheng Xiuyao, Jay Chou, Edison Chen, Louis Koo, Jolin Tsai, F4, Yao Ming, Nicholas Tse, Li Xiaopeng, and Beckham, a blue storm of endless desire was set off.

Therefore, from a certain perspective, Coca-Cola and Pepsi have always been selling consumer culture and have been promoting products according to consumer culture. Therefore, in the eyes of consumers, Pepsi represents the surging leakage points of a new generation of young people, while Coca-Cola conveys the vitality of young people like hotness. In fact, these are all appropriate expressions of the current domestic urban youth consumption culture, which are also the two major Cokes! The fundamental reason why they are still heroic after a hundred years of vicissitudes.

In this regard, Coke has never realized that cultural preference is the core obstacle to the consumption of Coke groups, and has never tracked and studied the demand characteristics of urban consumer groups, although Wahaha's base camp is in the city.

Now, Nicola seems to have its shortcomings. She hopes to use the idol image of young people to change the impression of Nicola among young people, and then return from the countryside to attack the city. You should know that Wahaha's base is in the city, but Nicola cannot gain a foothold in the city. This is really an ironic thing. However, compared with Coca-Cola and Pepsi, Nicola also has its own advantages, that is, Nicola is a national brand, which is very important. Many people will choose Nicola instead of Pepsi for this. Nicola may not have the reasons for this and the support of national policies.

Fan Wubing naturally doesn't need any support, but if he chooses his own drink at a senior meeting, he must have a great influence. He is very confident in this and believes that no one will refute his face.

Early the next morning, the freshly released newspapers exaggerated the meeting of Fan's senior management team yesterday.

Although the media did not capture any valuable information and did not know what the Fan senior officials were discussing, one thing was vividly said, that is, the Missing, after the meeting, the senior officials seized the toilet, in order to compete for the pit and even slaughtered each other.

This incident was vividly said by them, which immediately caused many speculations. After Shen Ying even saw the news, she called Fan Wubing, who was in Shanghai, and asked about the matter.

"The newspapers and the Internet say that your senior executives of Fan's collectively urge to pee. What's going on? Could it be that they have suffered from a stomachache, right?" Shen Ying asked.

"There is nothing special, they argued more fiercely, and drank more Coke, and finally couldn't hold it in. "Mang Wubing replied with a smile.

"Why is this happening? Don't you often say that carbonated beverages like Coke are likely to cause calcium loss in the body? Why do you still drink Coke during meetings? Don't you always drink Jianlibao and tea drinks?" Shen Ying was obviously not very satisfied.

Fan Wubing immediately explained with a smile, "For a special reason, I used to promote my own beverages, so I emphasized the bad carbonated beverages. Now I decided to compete with Coca-Cola and others for the carbonated beverage market, so it is naturally not suitable to promote it like this. "You should also do Coke?" Shen Ying felt even more difficult after hearing this - understood "But the very Coke like Wahaha is not very effective? In full swing, they have been doing bundling sales and buying and selling activities since the beginning, and I am afraid there is no market. Even now, it is just a walk in the rural market, and the price is very low."

Shen Ying's idea is very simple. Since Wahaha has invested so much money and has the support of the country, she still can't beat Coca-Cola and Pepsi in the end. Even if Fan Wubing is willing to invest more money, it will probably not be effective. After all, people are used to drinks like Coca-Cola and enjoy this American-style cultural atmosphere.

Although everyone is patriotic when shouting slogans, in real life, there are indeed very few people who can speak and act in a consistent way, which is also an objective phenomenon.

Therefore, Shen Ying believes that business is business, and it is not a problem to play the national card occasionally, but when you have to do it with real skills, you should still put your strength first. It does not mean that you are national and the other party is foreign, and the domestic people will definitely buy your account. If the things are not done well, naturally no one will be willing to spend money. This principle is simple.

"Our Coke, one by one," Fan Wubing pondered for a while and said, "Anyway, you will understand after drinking it. There is a reason why I entered this industry. They suppressed me at the beginning, but now I'm back. This revenge of the arrow must be avenged!"

"Oh, that's it." Shen Ying thought for a while, and immediately understood Fan Wubing's intention. "You are deliberately creating a sense of mystery and using free media publicity to create momentum for yourself? Do you want me to help you think of a few more tricks?"

"Okay, I'm trying to think about this." Fan Wubing immediately agreed.

"If you create some scandals yourself, will it be very sensational?"

Shen Ying said.

Fan Wubing suddenly said hesitantly, "Aren't you serious?"

He was naturally whispering in his heart, and scandals were easy to hype, but if the elderly on both sides became serious, wouldn’t they cause a lot of trouble? Besides, his public image is still very good. If he struggled like this, his image would be greatly damaged, and it would be unpaid.

"I knew you didn't have that knowledge. Then I emailed you the detailed planning plan and learn a little!" Shen Ying couldn't help laughing when she saw Fan Wubing was a little worried.
Chapter completed!