Chapter 234: Business and Conspiracy

Fan Wubing smiled and shook his head, thinking that it was not that easy to solve the problem for three months.

Noise reduction is easy to deal with. There are many ways to reduce the noise intensity, but energy saving is a bit difficult. After all, the so-called energy saving is nothing more than a program control method, which is the so-called smart home appliances.

Through the chip control part, we can understand the specific situation in the refrigerator according to actual needs, and then decide whether to choose which working mode should be chosen. This is the actual operation method of the refrigerator to save power.

It can be said that whether the refrigerator node is not the right one depends on whether the program control part is done well. Since this part is to be added, a microcomputer chip needs to be used, so that the manufacturing cost will increase.

Nowadays, ordinary microcomputer chips are imported from abroad, and the efficiency is not necessarily good, but the price must be very high. When sold to these high-tech products from China, the other party always tries to raise the prices and exploit the Chinese people's profits as much as possible. In this case, the competitiveness of domestic refrigerators is due to weakness.

Fan Wubing considered it. If he wanted to develop smart home appliances, it would inevitably involve the development of microcomputer chips. This is his own weakness and the weakness of the entire domestic company. It seems that he has to bear this banner by himself.

The issue of microprocessors can be discussed with Intel. The relationship between the two companies is now in the honeymoon period. It is a bit of not very high-end technology to form their own production lines, which can fully meet the needs of smart home appliances. This is a one-time and for all. At the same time, you can also accumulate some experience from it to lay the foundation for your chip manufacturing career. After all, you are also interested in creating a Chinese chip.

The two of them talked about the factory for a while and then talked about the situation in the domestic home appliance market.

Nowadays, the refrigerator and air conditioning industries are relatively better, but local color TV companies are now in the most difficult and tough battle. After more than ten years of development, major companies such as Changhong, TCL and Konka have already possessed considerable manufacturing capabilities. However, due to the lack of core technologies and insufficient brand power, they are always at a disadvantage in the competition with international brands. The entire color TV market is deeply affected by the smuggling trend and is uneasy.

According to statistics from the national commercial department, there were only 500,000 foreign color TVs entering through normal foreign trade channels this year, but the actual sales volume in the market was 5 million.

The government intends to lower tariffs, and multinational companies are very excited. Panasonic even released the news, saying that it would spend 3 billion US dollars to occupy the absolute share of the Chinese color TV market and set the goal of defeating a company and squeezing an industry.

Influenced by these policy expectations and public opinion, domestic color TV sales continue to be sluggish. As the leader of domestic color TVs, Changhong's inventory of color TVs has reached one million, and there is no time to stack warehouses every month.

Tian Zhenglun did some homework on this. When Fan Wubing asked, he said to him, "We usually like to say that we want to go to the international market, but now, the foreign corps have rushed to our courtyard. The international market is right at our doorstep. If you don't fight at this time, when will you stay? Besides, can you not fight? You can't watch the national industry be defeated like this. In the competition with the foreign corps, we must be the vanguard of industry serving the country. Boss, you are the captain."

Fan Wubing smiled and said, "Actually, I don't like to take on a lot of responsibilities the most, but you are also encouraged to have this heart. I will give you some advice and help and do it well."

In fact, Fan Wubing also has many complaints about Japanese companies. Not long ago, a Beijing consumer invested in a newspaper, accusing that the air conditioning of a well-known Japanese home appliance company was of poor quality and the refrigeration effect was very poor.

When answering a reporter's question, the Japanese chief engineer of the company said that the reason why the air conditioner is not operating properly is because the air in Beijing is too dirty.

Japanese brands that dominated the home appliance market throughout the 1980s are now facing a collective crisis.

The reason for this is very complicated. On the one hand, since 1991, the Japanese economy fell into a long-term downturn after the bursting of the real estate and stock market bubbles. It turned out that large companies investing everywhere around the world were greatly damaged.

On the other hand, they have always regarded the Chinese market as their own country, the third world outside the European and American markets, and have refused to put the most advanced technologies and products into the Chinese market, which has given multinational companies in other countries the opportunity to enter.

In addition, the rise of Chinese local companies and the rise of national sentiment have fueled the fire. Japanese home appliances have lost their leading advantage and brand appeal at that time.

Under this situation, two options emerged. One is that domestic companies will take the banner of the home appliance industry, and the other is that they will allow brands from other countries to enter the market, such as South Korea's LG, Samsung or Hyundai.

Compared with the Japanese, Fan Wubing hates Bangzi even more. There is nothing to admire in a country where even the nationality and maps of historical figures can be changed. If he had not met a Chinese who admired foreign countries, South Korea's economy would not have taken off.

Fan Wubing has repelled Samsung's attack in the LCD industry, so he should naturally replicate this success in the home appliance industry. Moreover, after Wuzhi small machine moved the automobile manufacturing technology as a whole back to China, Fan Wubing is also sure to drive Korean and Japanese cars back in the automobile industry.

For China's economy, the Japanese and the Bangzi are like two evil parasites. They constantly absorb blood from their hosts and use the Chinese people's money to nourish their destructive economy. The Chinese can no longer sit still and watch this kind of thing continue to happen on the land of China year after year.

"Malls are like battlefields. The competition between enterprises is actually related to the luck of the country and the nation." Fan Wubing said to Tian Zhenglun, "Sometimes, we treat people with sincerity, but we cannot guarantee that others are not coming with ulterior motives."

Tian Zhenglun didn't hear Fan Wubing's meaning for a while. In fact, what he said was actually meaningful.

Four years ago, Shanghai Jahwa, the largest state-owned enterprise in China's cosmetics industry, jointly invested with SC Johnson, the US, which placed U.S. and Ga. under the brand leasing method and then quickly abandoned it.

At that time, Meijiajing was once the most well-known domestic cosmetics brand in China. It has created many firsts, China's first bottle of fixed mousse, the first sunscreen, and the first hand cream. The export volume of Meijiajing toothpaste once accounted for 70% of the total export volume of toothpaste in the country.

Two years later, the sales of U.S. and Gabriel dropped sharply from 300 million yuan to 6 million yuan, and soon lost its status as the first domestic brand. Until three years later, in the atmosphere of revitalizing national brands, Shanghai Jahwa, who was unwilling to do so, decided to spend huge sums of money to redeem U.S. and Gabriel, and vowed to insist on the development of U.S. and Gabriel for 20 years without wavering!

During the Sino-foreign joint venture, the abandonment of domestic brands is very common, which is regarded as one of the strategies for international companies to eliminate their local competitors.

During this year, Beijing Daily Chemicals Factory No. 2 and Procter & Gamble jointly ventured, and P&G paid 1.4 billion yuan to buy out the Panda brand's 50-year use rights, and then hid it. Later, Jiangsu Xiangxuehai, one of China's top ten refrigerator brands, and South Korea's Samsung jointly ventured. China gave up the value assessment of the Xiangxuehai brand, which had a very high market share in the Jiangsu market at that time. In addition, it also agreed to abandon Xiangxuehai after three years of joint venture.

Fan Wubing told Tian Zhenglun one by one, and then said, "The Chinese have always been too weak to guard against foreigners. The so-called civilized country has actually been developed through extremely barbaric means. We cannot expect them to change their temperament."

In fact, this matter cannot be completely blamed for entrepreneurs. After all, there are some problems with publicity now. When it comes to foreign investment cooperation, it often promotes positive images, such as for China's economic development, as if these aid or investments are not required to be returned.

Under this kind of publicity and argument, everyone's guardianship will naturally weaken sharply, and many issues that should be considered will be deliberately ignored. The harm of doing so is that many well-known domestic brands have been destroyed in the process of joint ventures. Chinese people who are not aware of the brand value have suffered a lot.

"I really don't know these things--" Tian Zhenglun was a little surprised when he heard what Fan Wubing said. Entrepreneurs of his level did not understand this inside story, let alone ordinary people. I really don't know if the officials who formulate policies can realize this?

"The Chinese have a saying, "Slay teeth and blood." Fan Wubing shook his head and sighed, "Many companies suffered losses and had no face to say it. Many of these things were revealed by some insiders later. It is very difficult to let them uncover their scars by themselves. But the result of this is that the so-called international brands are cheaper, wearing hypocritical masks and appearing in the eyes of the general public with a kind-hearted look. In fact, as long as someone is willing to stand up and expose their scandals, they don't have to worry about not being able to regain their lost positions. After all, the gap between our products and their products is not big, but the price has a considerable advantage."

"It sounds like there are conspiracies everywhere in large enterprises." Tian Zhenglun said to Fan Wubing.

Fan Wubing nodded in agreement with this, "That's natural. A large enterprise without conspiracy is definitely not a successful one. Even now, we have to play with some small tricks from time to time!"
Chapter completed!