Via Jordan

"What's wrong with the reporters in the stands? They all seem to be possessed!" The press seat provided by the event organizing committee to reporters from various countries is in the front row closest to the swimming pool, not far from the players' starting table. Therefore, the players who are preparing for the final preparation can clearly see the chaotic scene of hundreds of "machines" ringing in the stands.

"You care what they do on it. If we can win the championship with a 4X200m relay, I guarantee that the movement above will be much greater than it is now!" Chen Zuo looked at the stands and smiled.

"This is the truth, but before that we have to enter the finals before we have that chance. You, the first person, will focus on the game now." Huang Shaohua turned Chen Zuo's head looking at the stands.

Players from other countries in the same group as the Chinese team also caused some distractions due to this riot, especially some of them noticed that the number of press teams that were present today was obviously much less than yesterday, which caused many speculations. In fact, at 8 o'clock this morning, media from all over the country who participated in the reporting of the World Swimming Championships in Shanghai received an invitation from Adidas to attend a press conference held at the Shanghai branch of Adidas Greater China at 10 o'clock in the morning. Although Adidas did not clearly state the content of the release points, the rumors that Adidas planned to sign Li Tian were no longer a secret.

The two giants of S and Nike have always been at a disadvantage in the competition for the Chinese mainland market. The lack of heavyweight stars with great influence in mainland China is an important factor. After Yao Ming and Liu Xiang threw themselves into Nike's arms, Li Tian almost became Adidas's only choice. When the negotiations between Li Tian and Nike broke down before, the content of this press conference was about to emerge. On the one hand, it was the live report of the World Championships, and on the other hand, the press conference of the sports business giants. In order to take into account both sides, various media had to divide the troops, so the number of press teams at the competition site seemed much less than yesterday.

In the news hall of Adidas Shanghai Branch in Greater China, more than 300 media reporters from various countries were in chaos, and the first thing they did was to pick up their mobile phones quickly.

"Adidas signs Li Tian in five years!" When Ms. Sandlin made the company's final decision public, the entire hall fell into silence for a few seconds, and then the explosive impact came. Even the reporters present had experienced the wind and waves, and his heart couldn't help but twitch violently. Even Xu Taohong, who had offered this sky-high price, did not expect that Adidas would finally agree to him so happily.

In fact, based on this price, Xu Hongtao still has room for concessions. Being able to reach an agreement at 35 million euros was an ideal price in his mind, but Adidas was much more generous than he thought. So when he received a notice from Ms. Sandrin in the morning, he was so happy that he was a little crazy because Adidas' generousness would make him earn more than 2 million yuan in income at the final commission.

Although the five-year contract of 40 million euros is not very outstanding compared to the high salary of top NBA stars and international football players, it can be regarded as a sky-high price just as a personal commercial sponsorship contract. The largest personal commercial sponsorship in the modern sports industry today was offered by Adidas, and his object is the former captain of the English football team, Beckham, known as the "heartthrob", in order to get Beckham

Adidas paid a total of 80 million pounds for M's lifetime contract, which is about 120 million US dollars; secondly, Jordan and Woods signed a US$100 million contract with Nike respectively. These sky-high contracts all have one common feature, that is, these signing parties were already at the peak of their own industry when signing the contract, while Li Tian, ​​who was only sixteen years old, was in the early stage of his career. Adidas dared to throw out this contract at this period, which obviously required considerable courage.

"Ms. Sandlin, according to our understanding, your company's total sales in China in 2005 were still less than US$200 million, and it was still far behind Nike and the local 'Li Ning' brand in China. When facing a newcomer like Li Tian, ​​he gave a sky-high sponsorship contract of US$50 million, would it be worth the money?" A foreign reporter was the first to jump out and asked after waking up from the shock.

"Whether it will be worth the money, it needs to be said with the facts in the future. Although Li Tian is still very young, he has this huge potential. He will be the soul of guiding the progress of the entire Chinese sports and even the entire Asian sports. This will help Adidas explore the vast market in Asia. Twenty years ago, Nike discovered Jordan, who had just entered the NBA, and thus achieved the most successful deal in sports business history. Nike successfully promoted Jordan to the whole world, and Jordan also brought data to Nike

The huge profit of one billion US dollars and the immeasurable brand value, and now the cooperation between Adidas and Li Tian will recreate this classic!" Ms. Sandlin's answer once again stirred the reporters on the scene. It is not difficult to hear from her words that Adidas has obviously regarded Li Tian and Jordan's status as equals. It can be seen that they attach importance to Li Tian, ​​and it is not difficult to understand why Adidas will offer a huge contract for a Chinese boy who is only sixteen years old that most of the top stars in the world sports world.

Foreign media were surprised, Chinese journalists were excited that Jordan's position in the history of world sports was almost unmatched. Although he was ranked below the boxing champion Ali in the selection of the greatest athletes of the 20th century, his influence around the world and contribution to the development of world sports, boxing champion Ali was far from Jordan, who ranked second. Economists once pointed out that Jordan created tens of billions of value for the NBA, and he could influence the development of an industry by himself. After he retired in 1998, the NBA's television broadcasts fell by 30%, commercial sponsorship decreased by 18%, and his direct sponsor Nike's stock price plummeted by $2.63 per share. The mayor of Chicago even said that with Jordan, our city will always be the most popular place in the world. A famous American sports commentator once joined the Chinese player Wang Zhizhi.

The NBA said this later - "It will be difficult for the Chinese sports industry to have a truly world superstar in the next fifty years!", However, shortly after he said this, another big player from the Chinese men's basketball team joined the Houston Rockets as the NBA No. 1 pick, and soon showed his strength in the NBA field and became the world's reputation "Yao", Chinese journalists naturally would not miss this opportunity to refute him. However, the answer of this American commentator made Chinese journalists unable to speak anymore - "Yao Ming may become a player as outstanding as O'Neal, but he will never reach the level of Jordan." Now, Adidas, one of the two giants in the world's sports goods industry, admits that Chinese young player Li Tian has the ability to reach the level of Jordan. What an honor and pride.

"Equipping Li Tian with Jordan, does your company look down on Li Tian too high?" Ms. Sandlin's words made it difficult for some American journalists to accept. In their opinion, even if Li Tian is excellent, there is a big gap with Jordan. Jordan has retired for so long, and many outstanding talents have emerged in World Sports, but none of them dare to compete with Jordan.

"Jordan is the only one, and Li Tian will never be him, but Li Tian is also unique. Who in the sports world can show his unparalleled talents in the two major competitive events of track and field and swimming like him? What's more, he still has more than 20 years to reach that height!"

...

Perhaps influenced by the news of Li Tian's signing with Adidas, the next game obviously could not attract too much attention from the reporters in the stands. Even the Chinese relay team entered the finals in the 4X200m freestyle relay; the US team, which tried hard to save face, showed its power in the preliminary round, and when the world record that had been maintained by the Australian team, these reporters only pressed the camera shutter a few more times.

With the end of all competitions in the morning, a huge group of more than 300 journalists flocked to the gate of the athletes' rest area as soon as possible. Seeing the fierce army of journalists, only single-digit security personnel, after knowing that they could not stop them, they wisely chose to hide on the side, and the journalists were able to drive straight in without any obstacles.

"Wow! Why are so many reporters rushing here!" The sports area, which has always been quiet, suddenly became lively due to the "big visit" of the reporters.

"Xiaotian, why do I think they always come for you? What a great thing you have done? It's not that it's blowing up the American embassy!" After seeing the reporters glanced at the contestants in the hall, their eyes stared at him. Zhang Lin, who was standing next to Li Tian, ​​felt a little nervous.

While everyone was still speculating about the reporters' intentions, the reporters had already made Li Tian with dumplings, and several teammates around him were squeezed out of the encirclement by a large number of reporters.

"Damn, these damn unlucky reporters, don't they have eyes? They just tied the 4X200m freestyle world record, but our American team, why do they always play around the Chinese boy..." This is not the first time such a cold reception after arriving in China, Mel of the American team couldn't help but curse.

"Li Tian, ​​congratulations on signing a 40 million euro sponsorship contract with Adidas. What do you think about this cooperation?" A reporter's loud voice spread throughout the rest hall, which not only made the contestants present pause in their thinking, but also ended in abrupt manner.
Chapter completed!