Chapter 262 New Revenge

"Puff...40 million euros!" Phelps, who was drinking mineral water leisurely, no longer had the same calm as before, and the water he had just drunk suddenly spurted out of his mouth. In today's world swimming world, he and Thorpe of Australia are undoubtedly the top figures, but when the Adidas brand was preparing to enter the swim equipment market in a large scale and select the image spokesperson for new products, he and Thorpe were the two young and famous people.

For the swimming genius, this is naturally a great opportunity for both fame and fortune to win both fame and fortune for the young and young. However, choosing one of the two is destined to be a loser. Unfortunately, Adidas finally chose Thorpe, who was slightly more famous than him at the time, and gave the other party a five-year, totaling $28 million in swimming. And the only one who can match Adidas in terms of funding and influence.

The only international sports brand that is comparable to Nike. Unfortunately, Nike is not enthusiastic about entering the swimming market for the time being. He was not favored by the two giants and finally had to choose to invest in the world-renowned swimming equipment supplier "Speedo". Although this is also a good choice, "Speedo" cannot be compared with industry giants like Adidas and Nike. The four-year, US$12 million sponsorship contract issued to Phelps is exactly twice the price of Thorpe, which is exactly what he has been worried about. However, something even more crazy happened. Adidas actually opened a sky-high sponsorship contract for a 16-year-old Chinese player who just emerged in the world swimming world, which is definitely a great stimulation for him who is already at the top of the world. This is the opportunity he has always dreamed of!

"...Crazy, it's so crazy. How could Adidas spend this sky-high price to support this boy who hasn't even grown hair!" Mel woke up from the silence, shouting loudly at the chaotic group of reporters in front of him with disbelief.

"It's too...too exaggerated! One euro is equal to ten RMB, and that 40 million euros is not 400 million..." Zhang Lin's scream made the national teammates around him swallow their saliva with difficulty. Faced with such a huge wealth of astronomical figures, how many people in the world can resist its temptation?

"...It's really 40 million euros?" Li Tian, ​​who has always been calm, was shocked by the words thrown by the reporter at this time. He has always left nothing to do with the advertisement, selecting sponsors, negotiations, etc., because he knew that Xu Hongtao would do these things one by one. All he needed to do was to sign his name in the final contract. He also knew some of the details of Xu Hongtao's judgment with Adidas before, but because Xu Hongtao had just received a notice from Adidas in the morning that he had to hurry up to the final offer, and Li Tian also interrupted his contact with the outside world because he had to concentrate on preparing for the next game. Therefore, Xu Hongtao could not contact Li Tian himself at all at this time, which also caused these reporters to get the relevant news about the signing of the contract earlier than him.

"Absolutely, the news was just heard from the press conference. This is the largest personal commercial sponsorship contract in the swimming world. Have you not known this news before?" Another reporter asked immediately. Regarding such an important commercial cooperation, Li Tian, ​​as one of the parties, did not even know the specific amount of the contract. This is simply incredible.

"As a contestant during the competition, of course, we have to prepare for the game with all our might, so we have never contacted my Ji Ji person!" Although Li Tian said it easily, it is very small to be able to do such a person like him. When he knew that there would be a huge sponsorship contract worth hundreds of millions of yuan waiting for him, he could still put this aside, prepare for the game calmly, and perform his own level normally in the game. It is indeed very possible for people to do something. If it were someone else, even if it was eighteen calls a day, they might not be able to calm them down, and they would not have the heart to do other things, so the reporters present couldn't help but give Li Tian a thumbs up.

"So are players Li Tian satisfied with this cooperation with Adidas?" The reporter from Germany's "Photo" is naturally very concerned about his own companies.

"Adidas has always been my favorite sports brand." In order to prove his words, Li Tian picked up his favorite sports shoulder bag, and the three stripes on it were particularly eye-catching.

"It is believed that it is the wish of every outstanding player to be able to cooperate with a world-renowned brand like Adidas, and Adidas has also shown their greatest sincerity. I believe that everyone's cooperation will be very pleasant in the future."

"Mr. Li Tian, ​​why did he choose Nike first, not Adidas? Why did he give up Nike and turn to Adidas in the end? And do you think you are worth the price tag offered by Adidas?" An American reporter also squeezed to the front and asked.

"The reason I first considered Nike was because it was the first famous sports brand to contact us. Its internal conditions met our choice requirements, and it had huge channels and deep experience. However, it was obvious that they did not show their sincerity in the negotiations. Although I personally don't care about how much my sponsorship fee is, it does not mean that I will accept unfair cooperation with a crushing nature. The quote Nike made at the beginning was only one-fifth of what Adidas gave now. If it were you, what choice would you make? Moreover, Nike seems to be biased against Chinese players and is too utilitarian.

I personally don’t like it. They signed Yao Ming’s four-year contract for $200,000, but earned hundreds of millions of dollars. The sponsorship contract they gave to Liu Xiang is worth several times less than that of track and field stars in the United States. Why do Chinese sports stars have to get the second equivalent? I am a very emotional person. It is completely impossible for a company I don’t like to cooperate further. As for whether I have the value offered by Adidas, I don’t think I need to answer this. As a world-renowned producer, they have no reason to do a loss-making business." Li Tian smiled.

Although the second day of the competition was full of good shows, Irena set a new world record; the US relay team tied the world record and won the 4X200m freestyle championship, successfully sweeping away the previous shame; Phelps won the second gold medal in this World Championships; the Chinese team's men's 4X200m freestyle relay reached the World Championships for the first time, and finally ranked seventh, etc. However, under the news that Li Tian and Adidas reached a sky-high contract, all their light was completely covered up by him. The front pages of major sports media at home and abroad reported this big news that sensationalized the entire sports world without exception.

"16 years old! 5 years! 40 million!" The authoritative Chinese sports newspaper "Sports Weekly" used these three numbers as the front page title to analyze this incident in detail. The article pointed out that Li Tian will become one of the most commercially valuable sports stars in the world sports world with a huge deal. In China, he has even replaced Yao Ming's commercial position, and five years later is the real golden period of Li Tian's career, and his value will be immeasurable at that time.

"The first 'price' person in the new swimming world appears! Li Tian's sky-high contract of 40 million yuan squeezed out the 'Flying Fish', Thorpe's situation is worrying!" - The Sydney Times reported this news in an almost jealous tone. Thorpe's contract with Adidas will expire next year. Whether Adidas plans to renew the contract with Thorpe after signing Li Tian at a high price has become a question worth thinking about. If Li Tian grows quickly, Adidas is likely to give up Thorpe and instead fully support Li Tian to become his image spokesperson in swimming events.

"The two strong teams join forces, and the battle for the Asian market sounds the horn of counterattack!" - German "Photo" has a positive attitude towards the cooperation between the two sides. With Li Tian's strong influence in China and the new sales methods of Adidas, Adidas will fight a beautiful turnaround in the battle with Nike in 2007.

The one who was most unhappy with this cooperation was Adidas's rival Nike. At that time, Nike did not really intend to give up Li Tian, ​​but hoped to use some special methods to suppress the price of the contract. However, what they did not expect was that Li Tian and Xu Hongtao were both people who were completely compromised. They unilaterally terminated the negotiations without hesitation, announced the cancellation of the cooperation plan with Nike, and quickly contacted Adidas, and reached an agreement soon. During this period, Nike Company

There was no room for intervention, and he watched Li Tian fall into the arms of his opponent. The remarks that Li Tian said in an interview with reporters that were not conducive to Nike made Mr. Aidehua, the director of Nike Group Asia, have a bad premonition. Sure enough, according to statistics from the Chinese market that month, Nike's sales growth rate in China fell by 18% compared with last month, which has never happened before. Nike's senior executives began to regret his "stinginess" at the time.

"Hey...hey...what are you going to do? Don't look at me with such a terrible look!" Li Tian returned to the room and found that Zhang Lin, Wu Peng and other friends had already been waiting for him here, but their eyes were like the wolf grandmother staring at Little Red Riding Hood, with bursts of green light.

"Go ahead, knock down the landlord Lao Cai!" Wu Peng shouted and was the first to pounce on "Little Red Riding Hood".

"Robbery the rich and help the poor, everyone!" At the call of Zhang Lin, Ouyang, Chen Zuo and Huang Huashao also joined this "just" cause.

"Help......I treat you...ahoo!...I treat you..." Under the joint oppression of the five mountains, Li Tian's struggle was useless and he had to scream loudly.

"Gather virtue!"

"Hundred duck feast!"

"Manhan and Han banquet!"

"Ha...ha..." Zhang Lin and others shouted louder than the other. The cold and smug smile and Li Tian's scream mixed into a strange sound, which made the listener tremble.
Chapter completed!