Just when the WeChat big data was hyping up to kill the old customers online, in an office at Tengxun headquarters, Zhang Xiaolong and Dong Weiping, the head of Tengxun Video, sat against each other.

Zhang Xiaolong said: "Old, I said that it is still very risky for us to play like this. Once it is exposed, it will only have a counterproductive effect."

"Under normal circumstances, it is impossible to cause such a big storm. There must be someone behind this." Dong Weiping shook his head and said, "I sent someone to Sina to spend money to suppress the hot searches, but they didn't agree. If you don't have money, there must be problems. Moreover, Toutiao is now starting to push this news for WeChat users. You don't have to guess that it's Zhou Yujie who is doing it behind the scenes."

Zhang Xiaolong shook his head and said, "Actually, it's a matter of cost."

It was decided to use Tengxun Video's traffic to reverse traffic, but after calculating the cost, I was shocked. If advertising is exempted from all users, Tengxun Video's revenue will plummet, and there may be a breach of contract when signed an advertising agreement.

Whether in terms of cost and legal risks, it is not feasible to avoid advertising for all WeChat users, so we can only settle for the second best and implement a free strategy for new users. When these people accept WeChat and use WeChat, the benefits disappear.

Dong Weiping smiled and said, "Then follow the plan we have planned? Launch new policies?"

Zhang Xiaolong nodded and said, "Of course, I have to thank Sina and Toutiao for making this big deal."

When Zhang Xiaolong decided to give only advertising-free privileges to new WeChat users, he guessed that there was a certain possibility that competitors or some news platforms would reveal this matter. How hot this matter can be hyped depends on who is behind it. This time, the person behind it is obviously very powerful, but this is within his expectations.

Soon, all WeChat users received a message from the platform. The contents were preceded by some polite words of thanks, claiming that each user is the most precious customer of WeChat and will not be treated differently. In the future, in order to allow more people to experience the most meticulous service of WeChat, WeChat and Tengxun Video launched the invitation of new users. New and old users can obtain the privilege of free advertising for one month of Tengxun Video. If three new users are invited in a row, they can obtain one month of VIP service and watch various VIP videos for free, but they still have to log in with WeChat.

This clause seems a little fair, and new and old users enjoy the same benefits.

This immediately made many old users feel a little moved. As long as you invite a new user, you can get advertising-free privileges. This requirement is actually very simple. After all, there are always some people around you who have not registered for WeChat.

Gradually, students, colleagues, and family members began to ask "Have you registered for WeChat", and the scope was very large.

......

After visiting the Shanghai Stock Exchange Headlines Headquarters, Zhou Yujie shook his head and smiled after reading the user notification from WeChat, "We have been doing it for a long time, and it turns out that they are all in other people's layout."

Zhong Guangwei nodded and said, "Indeed, if Teng Xun had no preparation in this regard and invited new users to obtain advertising-free services, it would be impossible to launch them immediately."

Lin Youde also said: "They are taking advantage of the trend of hot searches now to launch this service, and the effect may be more than ten times more. Zhang Xiaolong has really good abilities."

"Of course, never underestimate our enemies." Zhou Yujie said.

If WeChat launches such a service under normal circumstances, the effect will definitely be, but it will definitely take time to ferment. Now Toutiao and Sina have fully exposed the previous cooperation between WeChat and Tengxun Video, which has instead increased the exposure of WeChat.

In this case, if WeChat is not handled well, it will have strong negative effects. However, if it is handled well, the crisis will be turned into opportunities. However, in general, it is difficult to win a game when facing emergencies. WeChat reacted so quickly this time, and it is very likely that it had been prepared long ago.

Taking one step and looking at three steps is the fundamental reason for many people's success.

Lin Youde said: "In this wave, it is estimated that WeChat will increase millions of users in the next few months. Is there any way we can stop it?"

"It may be too late now." Zhou Yujie shook his head and said, "And Teng Xun has a lot of resources, so we can't stop all their operations. Just say, QQ Music, so many QQ members are still very attractive to many people, and the number of users is enough. There are too many methods to transfer traffic to WeChat, so we can't stop it."

Lin Youde nodded and said, "What a pity, 56.com's strength is still far from that now."

"How is the content traffic plan for the Inner Joke?" Zhou Yujie asked.

Lin Youde said: "It has been almost a month since I uploaded it. I have recently arranged for Neicon jokes and Toutiao to attract 56 users who like to watch funny videos. Toutiao and Neicon jokes are also trying their best to attract traffic. The effect is OK, but the time is too short after all, and it is still far from Youku and Tengxun Videos...."

After the Chinese New Year, Toutiao contacted all self-media with high clicks and asked them to post the full version of all famous videos on the new platform 56. Then, in the future, 56.com will also share their advertising shares.

With an additional channel for making money, all self-media are naturally very happy to participate. So in just half a month, a large number of videos were uploaded to 56.com's servers, which 56.com also placed a golden position on the APP to place these funny videos.

However, the subsequent traffic is not easy. Most people who like today's headlines and connotation jokes like to watch high CAO points of the content. Perhaps after watching a high CAO, they will really want to watch all the videos, and at this time, the video will also be displayed below. Please click to download 56.com.

After the user subconsciously clicks, he becomes a user of 56.com. However, relatively speaking, users who are used to watching short videos will feel impatient when watching long videos. Basically, they mainly focus on fast forward viewing. After watching, looking for other content, you will find that 56.com does not have a lot of high-quality content.

This will naturally reduce the daily active users of 56. Fortunately, as long as the user has 56.com on his mobile phone, he can directly jump to the videos in 56 when he sees funny jokes on Inner Confucian Jokes or Toutiao, so 56 will not be uninstalled.

But in terms of content, it is a very big loophole.
Chapter completed!